E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

E.ON Unveils Strategic Brand Realignment to Champion Sustainable Energy Future

(IN BRIEF) E.ON, a prominent energy company, is undergoing a strategic brand realignment to reflect its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking responsibility for ensuring that the new energy world works for customers and society. Through the campaign platform, “It’s on us – to make new energy work,” E.ON aims to inspire collective action towards a sustainable energy future and convey trust, confidence, and optimism in the energy transition.

(PRESS RELEASE) ESSEN, 20-Feb-2024 — /EuropaWire/ — E.ON (ETR: EOAN), one of Europe’s largest operators of energy networks and energy infrastructure, is undergoing a strategic brand realignment to underscore its active role in driving the energy transition towards sustainability. The new brand positioning emphasizes E.ON’s commitment to shaping Europe’s sustainable energy future and taking responsibility for ensuring that the new energy world works for customers and society.

The campaign platform, “It’s on us – to make new energy work,” encapsulates E.ON’s dedication to driving real change in the energy sector. By focusing on electricity distribution grids and sustainable customer solutions, E.ON is positioning itself as a pivotal player in the new energy landscape, leveraging innovation and digitalization to pioneer advancements in energy infrastructure and technology.

Lars Rosumek, Senior Vice President Group Communications & Political Affairs at E.ON, highlights the company’s unique position and responsibility: “The fight against climate change is one of the most urgent global challenges of our time and affects society as a whole. E.ON operates 1.6 million kilometers of energy networks in Europe and supplies around 48 million customers with energy. This gives us a special responsibility. We want to be the driver of the energy transition in Europe and set standards for our industry. This is also reflected in our new brand positioning.”

Julian Lennertz, member of the E.ON UK Board of Management, underscores the boldness of the brand strategy and its alignment with E.ON’s ambition to lead the energy transition. He states, “Our new brand strategy is a bold move and positions us as a playmaker in the energy transition. The realignment of the E.ON brand aims to do just that: The long-term campaign platform “It’s on us − to make new energy work” reflects our ambition and responsibility to create real change in the energy world. We have big ideas and are putting them into practice.”

Through the “It’s on us” campaign, E.ON aims to make its brand tangible for customers and employees alike, inspiring collective action towards a sustainable energy future. The brand stands for trust, confidence, and optimism, conveying E.ON’s commitment to progress in Europe and the energy transition as a shared societal responsibility.

E.ON’s new purpose, “Making New Energy Work,” reflects its commitment to transforming the energy landscape into a holistic, functioning system. The brand’s rollout will be gradual over the next 18 months, supported by a comprehensive campaign across various channels, aiming for sustainability and cost-effectiveness.

E.ON’s brand realignment marks a significant step towards driving positive change in the energy sector, reaffirming its commitment to sustainability, innovation, and societal progress.

This press release may contain forward-looking statements based on current assumptions and forecasts made by E.ON Group Management and other information currently available to E.ON. Various known and unknown risks, uncertainties, and other factors could lead to material differences between the actual future results, financial situation, development or performance of the company and the estimates given here. E.ON SE does not intend, and does not assume any liability whatsoever, to update these forward-looking statements or to align them to future events or developments.

Media contact:

Spokeswoman
Teresa Marie Jäschke
tel:+49 151 51030303

SOURCE: E.ON SE