Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

BrauBeviale 2023 Marks Successful Return as Key Event for Brewing and Beverage Industry

(IN BRIEF) BrauBeviale 2023, Europe’s leading trade fair for the brewing and beverage industry, concluded with success after a four-year hiatus. The event attracted strong visitor demand from over 120 countries, representing all sectors of the beverage industry. Exhibitors focused … Read the full press release

Bentley Completes Global Relay to Celebrate 20 Years of the Continental GT

(IN BRIEF) Bentley has successfully completed a unique global relay to mark the 20th anniversary of the Continental GT, culminating in the arrival of a specially-made 20th-anniversary baton in Crewe. The relay spanned multiple continents, visiting 20 journalists and content … Read the full press release

Vodafone’s EasyTech Stores Redefine Retail with Tech Innovation in Romania

(IN BRIEF) Vodafone Romania has introduced a new type of concept store called EasyTech, designed to enhance the customer experience and offer a wide range of technology products. The first EasyTech store opened in Bucharest, featuring product displays, sales offices, … Read the full press release

Accenture Partners with Bankdata to Modernize Capital Markets Platform in Denmark

(IN BRIEF) Accenture has entered into a multi-year agreement with Bankdata, a major fintech company in Denmark and the Nordic region, to transform and migrate its capital markets platform to the cloud. Bankdata will utilize Accenture’s Applied Technology and Operations … Read the full press release

Accenture Strengthens Regional Creative Capabilities with Rabbit’s Tale Acquisition in Thailand

(IN BRIEF) Accenture, a global technology and consulting company, is set to acquire Rabbit’s Tale, a renowned Bangkok-based creative and digital experience agency. This strategic move aims to bolster the creative, brand, and data capabilities of Accenture Song, the world’s … Read the full press release

EBRD Invests €60 Million in M Plus Croatia for International Expansion in BPO Services

(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) has finalized an investment agreement with M Plus Croatia, a subsidiary of Mplus Group, a Croatian business specializing in business-process outsourcing (BPO) services provided to companies in 57 countries. The … Read the full press release

Accenture Strengthens New Zealand Presence with Solnet Acquisition, Bolstering Cloud and Tech Expertise

(IN BRIEF) Accenture, a global technology services and consulting firm, has successfully completed its acquisition of Solnet, an IT services provider renowned for its technology consulting services to both the New Zealand government and private sector. This strategic move enhances … Read the full press release

Unique Fusion of Science and Music Sells Out Arlington Baths Club in Glasgow

(IN BRIEF) The “Swimming with Gravitational Waves” event, held at Glasgow’s Arlington Baths Club, achieved a sold-out success as all 180 tickets for the unique fusion of science and music were purchased in advance. Organized in collaboration with physicists from … Read the full press release

Barco Announces Full Acquisition of Cinionic’s Premium Cinema Solutions Business, Strengthening Global Cinema Industry Presence

(IN BRIEF) Barco, a prominent player in the global cinema industry, has finalized an agreement to fully acquire Cinionic’s premium cinema solutions business in collaboration with China Film Equipment Co., Ltd. (CFEC). This strategic move underscores Barco’s commitment to the … Read the full press release

Accenture Collaborates with Accor to Enhance Content Production for Personalized Guest Experiences

(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release

Basilea’s Antifungal Drug Cresemba Surpasses Sales Threshold in Asia Pacific, Triggering $1.25 Million Milestone Payment

(IN BRIEF) Basilea Pharmaceutica Ltd, a biopharmaceutical company dedicated to addressing severe bacterial and fungal infections, has announced that its antifungal medication, Cresemba® (isavuconazole), has achieved robust sales performance in the Asia Pacific region and China through its licensing partner, … Read the full press release

Accenture Study Reveals Only 18% of Companies on Track for Net Zero Emissions by 2050, Urgent Action Needed in Heavy Industry

(IN BRIEF) A recent study by Accenture highlights that just 18% of companies are currently on course to achieve net-zero emissions in their operations by 2050. The research also reveals that 38% of companies feel unable to make additional investments … Read the full press release

Accenture Expands New Zealand Presence with Acquisition of IT Services Provider Solnet

(IN BRIEF) Accenture, a global technology consulting and services company, has announced its acquisition of Solnet, a New Zealand-based IT services provider specializing in technology consulting for government and private organizations. While the terms of the deal remain undisclosed, Solnet’s … Read the full press release

Bosnian Furniture Maker Zanat Embarks on Digital Transformation Journey with EBRD Support

(IN BRIEF) Zanat, a renowned Bosnian furniture company known for its hand-carving techniques and UNESCO recognition, faced challenges with growing international demand, including delivery delays and product quality issues. To address these challenges and optimize their operations, the company sought … Read the full press release

Vodafone Partners with Accenture to Optimize Shared Operations, Boost Efficiency, and Drive Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans for a strategic partnership with Accenture aimed at leveraging shared operations to enhance growth, customer service, and operational efficiency across Vodafone’s operating companies and partner markets. The collaboration will build upon Vodafone’s … Read the full press release

Vodafone Partners with Accenture to Revolutionize Shared Operations and Fuel Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans to establish a strategic partnership with Accenture to harness Vodafone’s shared operations for accelerated growth, improved customer service, and enhanced efficiency across its operating companies and partner markets. The collaboration will leverage … Read the full press release

Bentley Introduces Adorable Teddy Bear Collection for Car Enthusiasts

(IN BRIEF) Bentley has introduced a charming collection of teddy bears, known as the Bentley bears, now available for adoption on and in Bentley showrooms. These cuddly characters are designed to capture the hearts of car enthusiasts and collectors … Read the full press release

Enhancing Agricultural Precision: Bosch Engineering’s Sensor Solutions Unveiled

(IN BRIEF) Bosch Engineering, a pioneer in sensor technology, is introducing advanced sensor systems to enhance automation in agriculture. These high-performance surround sensors are designed to make farming more efficient and sustainable, particularly for agricultural machinery and autonomous field robots. … Read the full press release

Leading AM Companies Unite to Launch AM I Navigator Initiative at Formnext Event

(IN BRIEF) A consortium of leading additive manufacturing companies, including Siemens, DyeMansion, BASF Forward AM, EOS, and HP, has introduced the AM I Navigator Initiative at the Formnext event. This initiative presents a comprehensive maturity model to guide companies through … Read the full press release

All-New Volkswagen Tiguan Unveiled: Enhanced Design, Advanced Technology, and Sustainable Drivetrains

(IN BRIEF) Volkswagen has launched pre-sales for the latest generation of the Tiguan SUV in Europe. This new iteration of the popular model boasts a complete redesign and significant improvements in various aspects. It introduces hybrid powertrains with an electric … Read the full press release

Siemens Broadens Additive Manufacturing Ecosystem with Partner Offerings at Formnext 2023

(IN BRIEF) Siemens is expanding its additive manufacturing ecosystem by offering partner solutions on the Siemens Xcelerator Marketplace. Castor, EOS, and AMbitious are the first partners to join, offering solutions for various aspects of industrial 3D printing. These solutions complement … Read the full press release

BASF Subsidiary, trinamiX, Introduces On-the-Spot Crop Quality Assessment Tool at Agritechnica

(IN BRIEF) trinamiX, a subsidiary of BASF SE, will introduce its innovative technology for on-the-spot nutritional analysis of crops at Agritechnica, a major agricultural machinery trade fair in Hanover, Germany. The system includes a durable handheld device, a user-friendly mobile … Read the full press release

Marel Sets the Stage for the Future of Fish Processing at Upcoming Exhibitions

(IN BRIEF) Marel, a leading company in fish processing solutions, reflects on the resilience and innovation seen in the fish processing industry during recent exhibitions. They express excitement and optimism for upcoming exhibitions and highlight their commitment to showcasing innovation, … Read the full press release

Deutsche Telekom and T-Mobile US Launch T Challenge for AI-Driven Network and Customer Experience Solutions

(IN BRIEF) Deutsche Telekom and T-Mobile US have announced the launch of the fourth edition of the T Challenge, an international competition focused on harnessing artificial intelligence (AI) to enhance network management and customer experiences. Participants are invited to submit … Read the full press release

Deutsche Telekom Launches Heartwarming Christmas Campaign Celebrating Genuine Connections

(IN BRIEF) Deutsche Telekom is set to kick off its international Christmas campaign, starting on November 4, with an advertisement titled “Questions that matter connect us more.” The ad revolves around a family’s Christmas gathering, highlighting the joy of reuniting … Read the full press release

Accenture Expands Cybersecurity Reach in Spain with Acquisition of Innotec Security

(IN BRIEF) Accenture, a global technology and consulting firm, has acquired Innotec Security, a prominent cybersecurity-as-a-service company headquartered in Madrid, Spain. This acquisition enhances Accenture’s cybersecurity capabilities and presence in Spain. Innotec Security, previously owned by Entelgy Group, brings 500 … Read the full press release

Accenture Completes Acquisition of ConcentricLife to Enhance Healthcare Marketing Capabilities

(IN BRIEF) Accenture has successfully finalized its acquisition of ConcentricLife, a prominent healthcare marketing agency known for its expertise in assisting Life Sciences brands in creating optimal brand experiences throughout various stages of the health journey. This strategic acquisition underscores … Read the full press release

LEGO’s Holiday Film Encourages the Gift of Play as a Superpower

(IN BRIEF) The LEGO Group has released its holiday film as part of its Play Is Your Superpower campaign, urging people to give the superpower of play this festive season. The film features a neighborhood of kids and adults engaged … Read the full press release

M&S Reveals ‘Love Thismas (Not Thatmas)’ Christmas Campaign for 2023

(IN BRIEF) Marks & Spencer (M&S) has unveiled its 2023 Christmas Clothing & Home campaign, created in collaboration with the creative agency MOTHER and director Ally Pankiw. The campaign focuses on celebrating the authentic essence of Christmas, acknowledging the challenge … Read the full press release

Škoda Introduces Digital Certificate for Enhanced Transparency in Used Car Sales

(IN BRIEF) Škoda has introduced the Digital Certificate, a digital document that provides verified details about a vehicle’s condition and service history within its warranty period. This certificate compiles data from various sources, including the vehicle’s electronic service book, and … Read the full press release

Unilever Sells Dollar Shave Club to Nexus Capital Management to Focus on Core Growth Areas

(IN BRIEF) Unilever has announced the sale of Dollar Shave Club to Nexus Capital Management LP, a US-based private equity firm. Dollar Shave Club, known for its razors and male grooming products, will continue to serve consumers in North America … Read the full press release

Volkswagen’s Enhanced T-Cross SUV Now Available for Pre-Sale with Upgraded Features and Pricing

(IN BRIEF) Volkswagen has opened pre-sales for the new T-Cross SUV, featuring a range of enhancements including a refreshed exterior design, LED headlights and tail lights, and a higher-quality interior. The T-Cross will be available with three turbocharged petrol engine … Read the full press release

Accenture and TD Bank Forge Coalition with Disability:IN to Drive Disability Inclusion in Marketing and Communications

(IN BRIEF) Accenture and TD Bank have partnered to establish a cross-industry coalition comprising Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) powered by Disability:IN. This coalition aims to accelerate disability inclusion in the marketing and communications professions by … Read the full press release

BASF’s Care Chemicals Initiative Takes a Sustainable Leap at SEPAWA Congress

(IN BRIEF) BASF is set to unveil its latest solutions for the home care, industrial & institutional cleaning, and personal care markets at the SEPAWA Congress in Berlin from October 25 to 27. The offerings are part of BASF’s Care … Read the full press release

Innovative Silicone Emulsion by WACKER Enhances Fabric Softeners at SEPAWA Congress

(IN BRIEF) WACKER is introducing a groundbreaking silicone emulsion, LIOSIL® FC 3300 E, at the 70th SEPAWA Congress in Berlin, Germany. This emulsion serves as a highly efficient additive for household fabric softeners, enhancing their softening properties and making clothing … Read the full press release

Accenture Expands Insurance Operations Capabilities with ON Service GROUP Acquisition in Germany

(IN BRIEF) Accenture has acquired ON Service GROUP, a prominent provider of business process services specialized in insurance operations in Germany. This strategic acquisition aims to enhance Accenture’s capabilities in insurance operations, allowing it to offer a wider range of … Read the full press release

VRG Components Welcomes New Austrian Independent Agent

(IN BRIEF) VRG Components, a global distributor of electronic components, has announced a partnership with Insistra, an Austrian-based agency. Both companies share a commitment to quality, timely deliveries, and customer service. Insistra will work with Austrian manufacturers to address supply … Read the full press release

Innovation in Focus: STMicroelectronics Highlights Industrial Advancements at ITAP 2023

(IN BRIEF) STMicroelectronics, a global semiconductor leader, will showcase innovative industrial solutions at Industrial Transformation Asia Pacific (ITAP 2023) from October 18-20. Their exhibit will feature Factory Automation with IO-Link technology, wireless connectivity, STM32 microcontrollers for industrial use, and predictive … Read the full press release

EnBW Offers Financing Solution for bmp greengas GmbH’s Insolvency Plan

(IN BRIEF) EnBW Energie Baden-Württemberg AG has submitted a binding offer to finance the insolvency plan for biomethane trader bmp greengas GmbH ahead of a creditors’ meeting on October 12, 2023. bmp greengas has been under insolvency proceedings since August … Read the full press release

Seasoned Marketer Suresh Balaji Joins Lloyds Banking Group as CMO

(IN BRIEF) Lloyds Banking Group has appointed Suresh Balaji as its Chief Marketing Officer, effective from October 16. In his new role, Balaji will oversee the Brand, Marketing, and Experience function for the group. He will be responsible for developing … Read the full press release