Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Top model mother and son drive the final chapter of leading vehicle brand’s fashion story

STUTTGART/MILAN, 22-Sep-2017 — /EuropaWire/ — Top model Amber Valletta, her son Auden McCaw and the Concept EQ are the focus of the third and last chapter of the #mbcollective Fashion Story from Mercedes-Benz. Director and filmmaker Luke Gilford’s photos and film … Read the full press release

The first Gorenje Group International Business Hackathon will b held in Ljubljana, Slovenia, October 28 – 29, 2017

VELENJE, Slovenia, 20-Sep-2017 — /EuropaWire/ — Gorenje Group is scouting for the best and most promising talent to tackle the business and digital challenges of the future at the first Gorenje Group International Business Hackathon. The two-day competition in searching for … Read the full press release

GfK updates its digital maps of Russia to reflect the latest regional status

GfK’s map edition for Russia is now available, with up-to-date coverage of districts, postcodes and topographic elements Bruchsal, 20-Sep-2017 — /EuropaWire/ — GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia’s … Read the full press release

Dassault Aviation at Breitling Sion Airshow 2017 in Switzerland

PARIS, 18-Sep-2017 — /EuropaWire/ — Dassault Aviation takes part in the Breitling Sion Airshow 2017, from September 15 to 17, 2017 in Sion (Switzerland). Dassault Aviation takes part in the Breitling Sion Airshow 2017, from September 15 to 17, 2017 … Read the full press release

“Heillandi Peking” Ljósmyndasýning um ferðalög haldin í Reykjavík

(Aðeins sem tilvísun og háð viðburðinum) Reykjavík, Íslandi, 02-Sep-2017 — /EuropaWire/ — „Heillandi Peking“, ljósmyndasýning um ferðalög var haldin í Reykjavík þann 11. ágúst í boði framkvæmdastjórnar Peking um þróun ferðamála (Beijing Municipal Commission of Tourism Development). Zhang Weidong, kínverski … Read the full press release

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Michelin to unveil its latest enduro tyres at 2017 FIM International Six Days of Enduro (ISDE)

For the first time, Michelin is a partner of the 2017 FIM International Six Days of Enduro (ISDE) which is based this year in Brive-la-Gaillarde, France, on August 28-September 2. Boulogne-Billancourt, 31-Aug-2017 — /EuropaWire/ — Michelin has chosen to take advantage … Read the full press release

#JETZTMAGENTA is Deutsche Telekom’s slogan at the IFA in Berlin

#JETZTMAGENTA – Deutsche Telekom spearheads the digital revolution Products and services displayed at the stand for fun-and-games extravaganza Thrilling live show offers highlights for all the family BONN, 30-Aug-2017 — /EuropaWire/ — With its pioneering role in the digital revolution, … Read the full press release

BMW: extraordinary pageant of new models and concept vehicles at the IAA Cars 2017 show in Frankfurt am Main

MUNICH, 30-Aug-2017 — /EuropaWire/ — The new products unveiled at the 2017 Frankfurt show highlight the status of BMW as a manufacturer of vehicles that transmit unrivalled levels of emotional appeal with their inspirational design, trailblazing innovations and the driving pleasure … Read the full press release

Leading global sports marketing agency Lagardère Sports substantially increase its operations in Shanghai

As China’s importance in the global economy and the sports industry continues to rise, the agency is expanding its Chinese operations to support the growing ambitions of international and domestic clients. SHANGHAI, China, 24-Aug-2017 — /EuropaWire/ — Leading global sports marketing … Read the full press release

MTG will show live matches from DKB Handball-Bundesliga each week from the 2017/2018 season

STOCKHOLM, 22-Aug-2017 — /EuropaWire/ — MTG has secured the exclusive Nordic media rights to the DKB Handball-Bundesliga for the next six seasons – bringing world class handball action to fans in Denmark, Finland, Norway and Sweden on TV, online and mobile. … Read the full press release

UKTV Originals’ new branding features handcrafted logo drawn by award-winning hand lettering artist Alison Carmichael

LONDON, 22-Aug-2017 — /EuropaWire/ — UKTV, Britain’s biggest multichannel broadcast network, today revealed branding for its fast-increasing slate of commissioned programming, UKTV Originals. The launch of the new branding follows UKTV’s track record for launching successful original shows such as, John Bishop … Read the full press release

Mercedes-Benz/SXSW: Concert of the German hip-hop band “Beginner” at the me Convention

STUTTGART, 15-Aug-2017 — /EuropaWire/ — From 15 to 17 September 2017, the me Convention – initiated and organized by Mercedes-Benz and SXSW – will bring together leading thinkers from the economy, design, technology and creative industries during the IAA in Frankfurt. … Read the full press release

Mercedes-Benz Marco Polo ACTIVITY on Cockatoo Island booked out within an hour on Airbnb

SYDNEY, Australia, 10-Aug-2017 — /EuropaWire/ — A couple of weeks ago the Mercedes-Benz Marco Polo ACTIVITY was launched Down Under. To celebrate this occasion, a special, three-day camping experience started today: Together with Airbnb Mercedes-Benz Vans Australia is giving some lucky adventurers the … Read the full press release

Mercedes-Benz is “Official Patron of the PGA of America” and “Official Vehicle of the PGA Championship”

STUTTGART, 10-Aug-2017 — /EuropaWire/ — Mercedes-Benz is supporting the final major of the current golfing year as an “Official Patron of the PGA of America” and “Official Vehicle of the PGA Championship”. Mercedes-Benz brand ambassador Rickie Fowler will be teeing off at … Read the full press release

Continental will present the latest applications for the Polish market at the trade fair for rail vehicles Trako in Gdansk

The technology company is represented in almost all important rail transport projects in large Polish cities Holistic solutions for the rail transport of the future Suspension system meets the requirements of European fire protection standard EN 45545 HANOVER, 04-Aug-2017 — … Read the full press release

Ströer to acquire one of Germany’s largest dialog marketing specialists

Further expansion of the Group’s new growth segment COLOGNE, 04-Aug-2017 — /EuropaWire/ — Yesterday (01.08.2017) Ströer signed the purchase agreement to acquire the Ranger Group, one of Germany’s largest dialog marketing specialists. The main shareholder Waterland and co-investors are thus selling … Read the full press release

Volkswagen announces appointments in Volkswagen Passenger Cars brand

  Jochen Sengpiehl to be new Head of Marketing of the Volkswagen Passenger Cars brand Xavier Chardon to head Digitalization Project House in China WOLFSBURG, 01-Aug-2017 — /EuropaWire/ — Effective September 1, 2017, Jochen Sengpiehl (50) is to be the new … Read the full press release

SEAT unveils nine shortlisted names for its third SUV

MARTORELL, 01-Aug-2017 — /EuropaWire/ — The initiative #SEATseekingName generated nine proposals that have been selected to name the brand’s future third SUV, which will be going on sale in 2018. The nine place names from all over the Spanish geography, selected … Read the full press release

Audi Tradition at this year’s Schloss Dyck Classic Days, August 4th to 6th in Rhineland

Classic vehicle festival in the Rhineland region from August 4th to 6th Racing legends Frank Biela and Walter Röhrl driving historic racing cars Röhrl’s “Pikes Peak” Audi Sport quattro S1 on show INGOLSTADT, 31-Jul-2017 — /EuropaWire/ — At this year’s … Read the full press release

Blind photographer Pete Eckert placed the new Volkswagen Arteon on the stage in a very special way

Award-winning photographer’s first automobile project International campaign features 10 extraordinary Arteon motifs and a making-of clip WOLFSBURG, 31-Jul-2017 — /EuropaWire/ — Volkswagen is today expanding the international marketing campaign for its new Arteon. The blind American photographer Pete Eckert has placed … Read the full press release

Beijing International Business Aviation Show (CIBAS) will feature Dassault’s newest business jet Falcon 8X

First 8X in China to be Delivered Shortly Beijing, China, 14-Jul-2017 — /EuropaWire/ — This year, the Beijing International Business Aviation Show (CIBAS) will feature the Falcon 8X, Dassault’s newest business jet in the ultra-long range class. Since entering into service … Read the full press release

First Audi Summit in Barcelona: Audi A8 and Audi AI (artificial intelligence) technology

New top model Audi A8 is the star of a major brand event in Barcelona Audi AI: artificial intelligence enriches products and services Audi CEO Stadler: “Vorsprung is our promise.” Barcelona/Ingolstadt, 11-Jul-2017 — /EuropaWire/ — At the first Audi Summit this … Read the full press release

EBU and Amaury Sport Organisation (ASO) sign for Tour de France media rights through 2023

Le Grand-Saconnex, Switzerland, 07-Jul-2017 — /EuropaWire/ — The EBU and Amaury Sport Organisation (ASO) are pleased to announce they have signed an agreement for the media rights to the 2020, 2021, 2022, and 2023 Tour de France. Besides the Tour de … Read the full press release

Sweden based mobility provider NEVS unveils In-Motion concept of the future urban mobility solutions at CES Asia 2017

At the technology show CES Asia in Shanghai, NEVS displays the new InMotion Concept for the very first time. This is not a normal car – it´s a vision on how we in the future can travel safe and efficiently … Read the full press release

Swedish NEVS at CES Asia: Our solution goes far beyond car ownership – we are rethinking mobility as a whole

In connection with the CES Asia in Shanghai, Swedish NEVS unveils a number of exciting news: For the first time, NEVS displays the InMotion Concept. This is a totally new way of showing flexible future urban mobility in a major … Read the full press release

Continental to showcase its brand-new electronically switchable engine mount at IAA 2017 in Frankfurt am Main

German premium-segment car manufacturer becomes first to use electronically switchable engine mount from Continental Innovative solution reduces in-vehicle vibrations and therefore enhances ride comfort Consistent light-weight design helps to reduce the vehicle weight and save fuel Component fulfills stringent requirements … Read the full press release

Journalists accreditation starts now for the 67th International Motor Show (IAA) Cars in Frankfurt am Main

67th IAA Cars in Frankfurt am Main: journalists can register now BERLIN, 05-Jul-2017 — /EuropaWire/ — Accreditation starts now for journalists to the 67th International Motor Show (IAA) Cars, which will be held in Frankfurt am Main from September 14 to … Read the full press release

Arkema business line Bostik will exclusively supply Tour de France with smart adhesives for the race

Colombes, France, 04-Jul-2017 — /EuropaWire/ — Bostik, the specialty adhesives business line of Arkema, upgrades sponsorship to official partnership for 2017 and 2018 cycling events. Agreement will boost brand visibility worldwide and sees Bostik exclusively supply event organizers with smart adhesives … Read the full press release

Arla Foods to appeal U.S. District Court in Green Bay, Wis. rule on halting its rBST related ads in U.S.

Viby J, Denmark, 23-Jun-2017 — /EuropaWire/ — On June 15th a U.S. District Court in Green Bay, Wis. granted pharmaceutical company Eli Lilly’s request to halt the continuation of dairy co-operative Arla Foods’ advertising related to the use of the synthetic growth … Read the full press release

Zumtobel Group opens showroom for its entire product range in Malmö, Sweden

The lighting group’s first cross-brand showroom Products from the brands Thorn, acdc and Zumtobel are on display Concept for the brand environment developed in cooperation with Snøhetta Malmö, Sweden, 20-Jun-2017 — /EuropaWire/ — On 13 June 2017 the Zumtobel Group … Read the full press release