Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Significant reduction in people’s likelihood to stereotype others reported in an unprecedented experiment by Unilever and University College London

Significant reduction in people's likelihood to stereotype others reported in an unprecedented experiment by Unilever and University College London

The unique experiment conducted by Unilever and University College London went on to look into how to unlearn stereotyping LONDON & NEW YORK, 18-Jun-2019 — /EuropaWire/ — Advertising and marketing professionals across Unilever and its lead agency partners, who work … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% of companies … Read the full press release

Ströer announces increase in Statista shareholding

COLOGNE, 9-May-2019 — /EuropaWire/ — Ströer continues to focus on its core business. After selling Foodist and Mobile Performance, Ströer sold its stake in the Nordic company Conexus, which it had acquired in 2015. Conexus is the third successful sale … Read the full press release

Unilever named the most effective marketer by Effie for the sixth time

LONDON, 19-Apr-2019 — /EuropaWire/ — Unilever named the most effective marketer globally for the third year in a row in the 2019 Effie Index. The Effie Index is one of the most prestigious global marketing effectiveness rankings, from the insights … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist of core … Read the full press release

2nd Bayer International Beef Symposium: parasite control, bovine respiratory disease, reproduction, digital innovation and animal well-being

MONHEIM, Germany & RIBEIRÃO PRETO, Brazil, 2-Apr-2019 — /EuropaWire/ — Bayer reports for over 220 cattle professionals having attended its 2nd Bayer International Beef Symposium. Key topics discussed on the event were parasite control, bovine respiratory disease, reproduction, digital innovation … Read the full press release

ABB showcases the factory of the future at Hannover Messe 2019

ABB CEO Ulrich Spiesshofer gives a glimpse into the factory of the future to Federal Chancellor Angela Merkel and the Swedish Prime Minister Stefan Löfven HANOVER, 1-Apr-2019 — /EuropaWire/ — ABB CEO Ulrich Spiesshofer explained how robots and humans will … Read the full press release

Xverify targets European Email Verification market with local data processing, Dublin office

DUBLIN, 19-Mar-2019 — /EuropaWire/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. Xverify is … Read the full press release

Capgemini the 2nd fastest growing global IT services brand in Brand Finance’s 2019 report on the most valuable and strongest IT services brands

PARIS, 14-Mar-2019 — /EuropaWire/ — Brand Finance, the world’s leading independent brand valuation and strategy consultancy, has ranked Capgemini as the second fastest growing global IT services brand in 2019 in its most recent study. Capgemini is now No. 6 in … Read the full press release

Accenture Survey 2019: diversity and equal workplace culture – powerful drivers of an innovation mindset

NEW YORK, 7-Mar-2019 — /EuropaWire/ — Accenture (NYSE: ACN) has conducted an online and phone survey, as part of its “Getting to Equal 2019” research, interviewing more than 18,000 professionals in 27 countries, including 150 C-level executives during November and … Read the full press release

Infront host broadcaster for the FIS Alpine and Nordic World Ski Championships

ZUG, 5-Mar-2019 — /EuropaWire/ — Infront will be, for the first time, the host broadcaster for the FIS Alpine World Ski Championships and FIS Nordic World Ski Championships. The company will responsible for the full delivery of media production including … Read the full press release

Gfk: Smartphones, mobile phones and wearables still the powerhouse in the $1.2 trillion technical consumer goods (TCG) market

NUREMBERG, 22-Feb-2019 — /EuropaWire/ — New study released today by Gfk has seen 44 percent share of smartphones, mobile phones and wearables in the $1.2 trillion technical consumer goods (TCG) market. The report is released on the occasion of the Mobile World … Read the full press release

Broadcasting Press Guild Awards 2019: Nominations for BPG Radio Programme, Broadcaster and BPG Podcast announced

HOOK, 21-Feb-2019 — /EuropaWire/ — The radio nominations for the Broadcasting Press Guild (BPG) Awards 2019 have just been announced. The winners will be named at the 45th BPG Awards lunch at Banking Hall in the City on Friday March 15th 2019. The BPG Awards … Read the full press release

Mono Solutions launches a new interface to drive the ultimate do-it-with-me (DIWM) experience

COPENHAGEN, 14-Feb-2019 — /EuropaWire/ — Mono Solutions is proud to launch a completely new platform interface that will dramatically improve the overall user experience for even faster, easier and more efficient website production, as well as enable a true do-it-with-me (DIWM) … Read the full press release

Roland Berger study sees pan-European growth in the demand for energy efficiency services; market expected to double in size by 2025

MUNICH, 13-Feb-2019 — /EuropaWire/ — New study by Roland Berger, released on 13 February, looks into the market for energy efficiency services across Europe. According to the research paper the key findings are 1) the market is expected to grow to EUR … Read the full press release

German Design Awards: The third generation of the Volkswagen Touareg is a combination of majestic solidity with finely tuned sophistication 

WOLFSBURG/FRANKFURT, 8-Feb-2019 — /EuropaWire/ — German brand and design authority Rat für Formgebung presented the top gold award in the “Passenger Vehicles” category for the Volkswagen Touareg at the German Design Awards on a ceremony held in Frankfurt am Main. The prestigious prize was … Read the full press release

The ad campaign for the launch of the new Mercedes-Benz B-Class aims at young families

STUTTGART, 5-Feb-2019 — /EuropaWire/ — The market launch of the new Mercedes-Benz B-Class is going to be supported by a TV spot broadcasted on both TV and online starting from 4 February, 2019. The ad spot is also available on the B-Class webhub. In … Read the full press release

RCH Group to Showcase Integrated Selling Solutions at EuroCIS

Innovative POS and cash management systems for stationary or mobile use TREVISO, Italy, 4-Feb-2019 — /EuropaWire/ — Technology never sleeps – and neither will RCH Group SpA as it returns to EuroCIS 2019, the leading Trade Fair for Retail Technology, which … Read the full press release

Mono and bfound partner to expand digital offerings for small businesses in the Middle East

COPENHAGEN, 31-Jan-2019 — /EuropaWire/ — Mono Solutions is proud to announce our partnership with bfound, a provider of digital marketing solutions for small- and medium-sized businesses (SMBs) in the Middle East. The partnership provides bfound with the technology to provide … Read the full press release

REVEALED: Experts reveal the best dates to book your summer holiday in Spain

Save you HUNDREDS on your summer holiday in Spain with these travel hacks MALAGA / LONDON, 29-Jan-2019 — /EuropaWire/ — As the dark mornings and nights drag on, it is no wonder that January is the busiest month for booking … Read the full press release

Céline Dion visite son premier concept store de vêtements CELINUNUNU à Paris

PARIS, 27 janvier 2019 — /EuropaWire/ — Céline Dion, icône de la musique reconnue dans le monde, a fait une escale dans son premier concept store de vêtements CELINUNUNU, situé au 116 rue de Turenne à Paris le samedi 26 … Read the full press release

Mono helps Fonecta strengthen their digital presence offering for SMBs

COPENHAGEN, 16-Jan-2019 — /EuropaWire/ — Mono Solutions is pleased to announce our newest partnership with Fonecta, the largest digital marketing service provider in Finland. Fonecta was searching for an advanced Software-as-a-Service (SaaS) platform to strengthen and renew their suite of digital … Read the full press release

Setra TopClass and ComfortClass touring coach models were on show at the stand of the American sales partner REV Coach LLC at United Motorcoach Association (UMA) Expo in Fort Lauderdale

STUTTGART, Germany/ Fort Lauderdale, FL, USA, 11-Jan-2019 — /EuropaWire/ — This year’s United Motorcoach Association (UMA) Expo in Fort Lauderdale will be held between 6 and 10 January 2019 and the brand will be exhibiting its current product portfolio (see photo) … Read the full press release

Philips to unveil the world’s first personalized and AI-powered shaving solution at CES 2019

Philips unveils new Shaver series 7000, the world’s first personalized and AI-powered shaving solution LAS VEGAS, NV, USA/ AMSTERDAM, The Netherlands, 08-Jan-2019 — /EuropaWire/ — At CES 2019 (Booth #44219, January 8-11, Las Vegas, U.S.), Royal Philips (NYSE: PHG, AEX: PHIA), a global leader in … Read the full press release

Royal Philips at CES 2019: intelligent, adaptive and personalized consumer health solutions

Solutions adapt to consumers, offering better, data-driven insights into health and access to professional expertise and advice LAS VEGAS, NV, USA/ AMSTERDAM, The Netherlands, 08-Jan-2019 — /EuropaWire/ — At CES 2019 (Booth #44219, January 8-11, Las Vegas, NV), Royal Philips (NYSE: PHG, AEX: PHIA), … Read the full press release

The European artist Santiago Ribeiro exhibit in London, UK, for the first time and leads the Surrealism Now exhibition to the Portuguese city of Marinha Grande

Chelsea, London 22 – 24 February 2019 Marinha Grande, Vieira de Leiria 26 January – 31 March 2019 COIMBRA / LONDON, 07-Jan-2019 — /EuropaWire/ — The art of the Portuguese artist Santiago Ribeiro will be for the first time in … Read the full press release

ZF will unveil a steering wheel and pedal-free robo-taxi at CES 2019

Robo-taxi featuring ZF technology at CES 2019 provides a preview of autonomous ride-hailing Mobility-as-a-Service is one of the biggest drivers of the development of autonomous driving ZF offers automotive systems competence for innovative mobility providers Friedrichshafen, Germany / Las Vegas, … Read the full press release

Künstler Friedrich Liechtenstein tritt in einem TV-Spot für EDEKA

EDEKA startet mit zahlreichen Angeboten ins neue Jahr Friedrich Liechtenstein streicht die Preise in den Märkten Zwei neue Spots ab sofort auf Facebook und im TV HAMBURG, 02-Jan-2019 — /EuropaWire/ — Das neue Jahr beginnt mit einem Knaller, denn 2019 wird … Read the full press release

Luigi De Siervo to leave Infront Italy to take up his new role as CEO of Italian football league Lega Serie A

MILAN/ZUG, 21-Dec-2018 — /EuropaWire/ — Luigi De Siervo, President & CEO of Infront Italy, has been appointed CEO of Italian football league Lega Serie A at their General Assembly on Thursday. De Siervo will be leaving Infront to take up … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting … Read the full press release