Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

World Economic Forum against illicit appropriation of the ‘Davos’ brand

The World Economic Forum objects to the use of the “Davos” brand for events that have nothing to do with its own activities. The World Economic Forum, as the International Organization for Public-Private Cooperation, is not related to any political, … Read the full press release

Dan Miodownik succeeds Francis Tellier as CEO of Host Broadcast Services

Dan Miodownik named CEO as of 1 November Zug, Switzerland, 23-Oct-2018 — /EuropaWire/ — After more than 40 years in the broadcast industry and nearly 20 years as CEO of Host Broadcast Services (HBS), Francis Tellier is retiring as CEO from … Read the full press release

WPP appointed to support GSK Consumer Healthcare’s global Panadol business

LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release

Artworks images of The World’s Largest 21st Century Surrealist Art Exhibition

Coimbra House Culture in Portugal; Open at November 17 of 2018 COIMBRA, Portugal, 18-Oct-2018 — /EuropaWire/ — International Surrealism Now is the largest international surrealist exhibition in the World, presenting 112 of the world’s leading surrealism artists from 48 countries. … Read the full press release

Evonik Animal Nutrition will promote its newest concept PROXYMet™ at EuroTier 2018

ESSEN, 15-Oct-2018 — /EuropaWire/ — At EuroTier 2018, November 13-16 (Hall 22, Booth C23) Evonik Animal Nutrition will promote its newest concept, PROXYMet™ designed to confirm the superior nutritional value of MetAMINO® versus methionine hydroxy analog. PROXYMetTM allows customers, for the … Read the full press release

Dr. Tammo Boinowitz of Evonik’s Personal Care Business Line at SEPAWA Congress: The trend in cosmetics is now much more towards naturalness and sustainability

ESSEN, 15-Oct-2018 — /EuropaWire/ — At this year’s SEPAWA Congress in Berlin this week, Evonik presents a product range extended to include natural-based products, aimed at customers in the cosmetics industry as well as manufacturers of detergents and cleaning agents. “The … Read the full press release

Volkswagen presents the first trailer showcasing its new unveiled SUV T-Cross

Volkswagen presents the first trailer showing the unveiled T-Cross New SUV will be launched with numerous assist systems WOLFSBURG, 12-Oct-2018 — /EuropaWire/ — Volkswagen is set to unveil the new T-Cross12 for the first time in a trailer entitled “I am safe”, … Read the full press release

‘Sustainability’, ‘Functionality’ and ‘Cost-Effectiveness’ Among Key Expectations of European Consumers from Automotive Tow Bars Industry

DUBLIN 2, Ireland, 09-Oct-2018 — /EuropaWire/ — Increasing consumer pressure and broader sustainability trends are influencing automotive tow bars market players to adopt environment-friendly products, according to a new study by Fact.MR. The trend is especially pronounced in Europe, which … Read the full press release

Capgemini expands its digital marketing consulting expertise with the acquisition of June 21 in France

PARIS, 04-Oct-2018 — /EuropaWire/ — Capgemini announced today the acquisition of June 21, a consulting firm specializing in digital marketing. With expertise in supporting the C-Suite on their data-driven digital transformation, June 21 will reinforce, notably in France, Capgemini Invent, the Group’s recently … Read the full press release

Generali becomes the presenting sponsor and will support the international growth of Barcolana

TRIESTE, 25-Sep-2018 — /EuropaWire/ — The Sailing Club Società Velica di Barcola e Grignano (SVBG) and Assicurazioni Generali have signed an agreement to renew their 40-year partnership. Generali will be presenting sponsor and will support the international growth of Barcolana for … Read the full press release

ENGIE an official partner and the exclusive provider of electric charging stations at the Paris Motor Show

Two sites to visit in Paris from 4 to 14 October: the green vehicle test centre at Place de la Concorde and the ENGIE stand at the Porte de Versailles Exhibition Centre. For the first time, ENGIE is an official … Read the full press release

Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

Thomas Zahn is getting ready for other assignments in the Group WOLFSBURG, 18-Sep-2018 — /EuropaWire/ — Holger B. Santel, currently Executive Vice President of SAIC Volkswagen in China, is to head Sales and Marketing Germany at the Volkswagen brand passenger … Read the full press release

Rolls-Royce launched its latest in a series of LNG fuelled marine engines at the SMM maritime exhibition in Hamburg

LONDON, 11-Sep-2018 — /EuropaWire/ — Rolls-Royce has today launched its latest in a series of liquefied natural gas (LNG) fuelled marine engines at the SMM maritime exhibition in Hamburg. The Bergen B36:45 model is designed in accordance with the Rolls-Royce … Read the full press release

MTU showcases its new integrated bridge concept at the leading maritime trade show SMM in Hamburg

Complete vessel monitoring solution Integrated bridge system provides for safe and efficient vessel management All key functions shown in standard visuals LONDON, 11-Sep-2018 — /EuropaWire/ — MTU showcases its new integrated bridge concept at the SMM in Hamburg, the leading maritime … Read the full press release

2018 DTM: BMW Team RBM’s Bruno Spengler achieved his first podium finish of the season at the Nürburgring

NÜRBURGRING, 10-Sep-2018 — /EuropaWire/ —In the 15th race of the 2018 DTM season, BMW Team RBM’s Bruno Spengler achieved his first podium finish of the season at the Nürburgring (GER). After 40 laps, the Canadian driver crossed the finishing line second … Read the full press release

Volkswagen to launch its new seven-seater SUV Teramont in the Middle East

After a successful launch in North-American markets, the large SUV is now also available in the Middle East Teramont1 is the first Volkswagen seven-seater for the region Volkswagen’s SUV range is growing worldwide WOLFSBURG, 06-Sep-2018 — /EuropaWire/ — Volkswagen will launch its … Read the full press release

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

GTT at the Shipbuilding, Machinery & Marine Technology (SMM) international maritime trade fair in Hamburg, Germany

PARIS, 05-Sep-2018 — /EuropaWire/ — GTT will be present at the Shipbuilding, Machinery & Marine Technology (SMM) international maritime trade fair from September 4 th to 7th in Hamburg, Germany. Held every two years, SMM is one of the largest international … Read the full press release

The deal granting Nestlé the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice products globally closed

Vevey, Switzerland/ Seattle, WA, USA, 28-Aug-2018 — /EuropaWire/ — Nestlé and Starbucks Corporation today announced the closing of the deal granting Nestlé the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice products globally, outside of the company’s coffee shops. … Read the full press release

DATA4 Brings Pioneering Payment Systems to Kiosk Summit 2018

Fully integrated and automatic self-service systems to increase sales and improve crowd management TREVISO, Italy, 27-Aug-2018 — /EuropaWire/ — DATA4, manufacturer of innovative self-service and automatic systems for the payment of goods and services in cash or electronically, will showcase … Read the full press release

Continental to present its modular driver workplace (mDWP) for the bus cockpit at IAA Commercial Vehicles

The driver’s workplace in the bus becomes clearer, more individual and more attractive The modular concept uses digital displays and electronic switch panels Presentation at IAA Commercial Vehicles, Booth B11/A06, Hall 17 Villingen-Schwenningen, Germany, 22-Aug-2018 — /EuropaWire/ — Electronic switch … Read the full press release

Ad industry veteran Adam Kerj appointed chief creative officer at Accenture Interactive for the Nordic region

One of Sweden’s most-awarded creative leaders, Kerj joins Accenture Interactive as its first creative chief for the Nordics STOCKHOLM, 22-Aug-2018 — /EuropaWire/ — Accenture (NYSE: ACN) today announced that Accenture Interactivehas appointed ad industry veteran Adam Kerj as chief creative officer for … Read the full press release

The new four-door coupé Audi Q8 SUV now available in Audi dealerships

Four-door SUV coupé enriches the premium brand’s full-size class Audi A8, A7, A6 and Q8 – a family with different characters Full-size model lines adopt host of technologies from the flagship Audi A8 INGOLSTADT, 21-Aug-2018 — /EuropaWire/ — The new Audi … Read the full press release

Covestro will present innovative and sustainable plastics solutions at the Fakuma 2018, October 16–20 in Friedrichshafen

Covestro at the Fakuma 2018 trade show, October 16–20 in Friedrichshafen LEVERKUSEN, 20-Aug-2018 — /EuropaWire/ — At the Fakuma 2018 trade show for plastics processing from 16 to 20 October in Friedrichshafen, Covestro will be presenting a whole spectrum of innovative … Read the full press release

International Green Week Berlin (IGW) 2019: the world’s leading consumer show for agriculture, the food industry and horticulture will be inviting trade experts to the Berlin Exhibition Grounds, 8 to 27 January 2019

Partner country Finland sends ‘Greetings from the wild’ – More than 1,700 exhibitors from some 65 countries are expected to attend BERLIN, 16-Aug-2018 — /EuropaWire/ — Messe Berlin is setting the scene for the International Green Week Berlin (IGW) 2019. … Read the full press release

ZEISS presented its cloud-based digital microscopy platform at the Microscopy & Microanalysis conference in Baltimore, USA

Experience the cloud-based platform at M&M in Baltimore, booth 624 JENA/Germany, BALTIMORE/USA, 14-Aug-2018 — /EuropaWire/ — ZEISS presents the initial release of its cloud-based digital microscopy platform, known under the name APEER at the Microscopy & Microanalysis conference (M&M) in Baltimore, … Read the full press release

Inmarsat published the fourth annual global Inflight Connectivity Survey

World’s largest survey of airline passengers also finds: 90% of travellers flying with children would use Wi-Fi to keep them entertained More than half of passengers would swap an inflight G&T for access to Wi-Fi Half of nervous flyers would … Read the full press release

EE launches new brand campaign starring Kevin Bacon and cook and football fan Delia Smith in support of its BT Sport offer

Kevin Bacon and Delia Smith star in the latest EE brand campaign to highlight the benefits of EE’s new BT Sport offer that allows users to not only stream the best live action on the app, but cast from their … Read the full press release

BayWa brings the first harvest of the Jazz® brand apple in the Weisenheim region of Rhineland-Palatinate for commercial marketing in Germany

Optimal cultivation conditions in Rhineland-Palatinate MUNICH, 09-Aug-2018 — /EuropaWire/ — BayWa has brought in the first harvest of the Jazz® brand apple in the Weisenheim region of Rhineland-Palatinate for commercial marketing in Germany. 100,000 trees on around 30 hectares have been … Read the full press release

Bosch to present innovations for tomorrow’s freight traffic at the 67th IAA Commercial Vehicles

Bosch innovations to look out for at the IAA 2018 Tomorrow’s freight traffic will be accident-free, stress-free, and emissions-free Connected services are making life easier for truck drivers and logistics specialists Driver assistance systems for commercial vehicles are making roads … Read the full press release