Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

Experts Explore Sustainable Solutions in Sports Apparel Industry on Experts in Sport Podcast

(IN BRIEF) In this episode of the Experts in Sport podcast, host Martin Foster engages with guest Joanna Czutkowna to delve into the sustainability challenges facing the sports apparel industry. They dissect larger issues within the fashion industry, including the … Read the full press release

Nagarro Backs Eschborn-Frankfurt Race for Second Year, Championing Sports and Sustainability

(IN BRIEF) Nagarro, a leading digital engineering specialist, is set to participate in the Eschborn-Frankfurt cycling race for the second consecutive year. With a workforce spanning 36 countries, Nagarro’s involvement in the event reaffirms its commitment to sports, community engagement, … Read the full press release

Telefónica Movistar Extends Support for Movistar KOI eSports Team at MWC

(IN BRIEF) During the Mobile World Congress (MWC), Telefónica Movistar announced its commitment to continue supporting the Movistar KOI eSports team for three more years, marking a decade of involvement in eSports since its pioneering entry into the field. Movistar … Read the full press release

DHL and Formula 1 Extend Partnership to Drive Sustainability in Motorsports Logistics

(IN BRIEF) DHL and Formula 1 have announced a multi-year extension of their partnership, with DHL commemorating its 20th anniversary as the Official Logistics Partner of Formula 1. This collaboration, the longest-standing global partnership in the sport’s history, signifies a … Read the full press release

Enhancing Cycling Safety: Lazer Sport Partners with Siemens Xcelerator

(IN BRIEF) Lazer Sport NV, a prominent European cycling helmet manufacturer, has partnered with Siemens Digital Industries Software to develop their latest innovation, KinetiCore rotational impact protection technology. Through the adoption of Siemens Xcelerator portfolio, Lazer Sport aims to enhance … Read the full press release

Telefónica Redefines Sports Experience with ‘Telefónica Open Gateway’ Demo at MWC 2024

(IN BRIEF) At Mobile World Congress (MWC) 2024, Telefónica introduces the ‘Telefónica Open Gateway’ demo, showcasing an innovative way to experience sports through immersive virtual reality (VR) technology powered by Open Gateway APIs. Partnering with YBVR, a leading VR company … Read the full press release

TotalEnergies and ACO Renew Partnership to Drive Energy Transition in Endurance Racing

(IN BRIEF) TotalEnergies, the Automobile Club de l’Ouest (ACO), and Le Mans Endurance Management (LMEM) have extended their partnership for five years, until 2028, aiming to support ACO’s energy transition goals. Committed to achieving net zero emissions by 2030 under … Read the full press release

Deutsche Telekom Showcases “Connecting your world” Promise at MWC 2024 with AI Premiere and Soccer Excitement

(IN BRIEF) Deutsche Telekom’s presence at Mobile World Congress (MWC) 2024 revolves around its brand claim “Connecting your world,” emphasizing innovation, entertainment, and brand immersion. At the heart of their exhibit is “Telekom Super Soccer,” an interactive 3D LED installation … Read the full press release

UniCredit Sponsors Youth America’s Cup, Nurturing Next Generation of Sailors

(IN BRIEF) UniCredit has announced its support for the third edition of the Youth America’s Cup and will serve as the naming partner for the UniCredit Youth America’s Cup Regatta. Scheduled from September 17th to 26th in Barcelona, the event … Read the full press release

Rally Sweden 2024: Studded Sottozero Tyres Only; Route Features Technical Challenges

(IN BRIEF) The 2024 edition of Rally Sweden, marking the second round of the WRC and the first for the Junior category, introduces significant changes to the route compared to the previous year. Teams will face technical sections with more … Read the full press release

Realty Income Announces Sale-Leaseback Deal with Decathlon for 82 Retail Properties Across Europe

(IN BRIEF) The Monthly Dividend Company, Realty Income, has finalized a sale-leaseback agreement involving 82 retail properties leased to Decathlon SE, a renowned global sports retailer. The portfolio spans across key European markets such as Germany, France, Spain, Italy, and … Read the full press release

SIXT Announces Platinum Partnership with FC Bayern Basketball for Exciting Sports Engagement

(IN BRIEF) SIXT, the premium mobility provider, is strengthening its brand presence in professional sports by partnering with FC Bayern Basketball, effective from February 2024 until summer 2026. This platinum partnership will grant SIXT access to an extensive marketing package, … Read the full press release

Volkswagen and DFB Promote Inclusion and Diversity in Football at SPOBIS Conference in Hamburg

(IN BRIEF) The SPOBIS Conference in Hamburg saw discussions revolving around inclusion, diversity, and football, featuring the German Football Association (DFB) and Volkswagen. The ‘Inclusion in Football’ workshop addressed topics such as inclusive football clubs, emphasizing experiences over results, and … Read the full press release

Telefónica Successfully Increases Stake in Telefónica Deutschland Through Voluntary Acquisition Offer

(IN BRIEF) Telefónica, through its subsidiary Telefónica Local Services GmbH, has successfully completed its voluntary partial acquisition offer to the shareholders of Telefónica Deutschland Holding AG. During the acceptance period from November 7, 2023, to January 17, 2024, Telefónica increased … Read the full press release

Saint-Gobain’s Team of Olympic and Paralympic Athletes Gathers for Ambitious Goals

(IN BRIEF) On January 4th, Saint-Gobain, the Official Supporter for renovation and sustainable construction solutions of the Paris 2024 Olympic and Paralympic Games, brought together its Team of athletes, #AimingHigher, at the “Maison du Handball.” The athletes, including Luc Abalo … Read the full press release

ABN AMRO Extends Partnership with Esther Vergeer Foundation to Promote Inclusivity in Sports for Children with Disabilities

(IN BRIEF) ABN AMRO has announced an extension of its partnership with the Esther Vergeer Foundation for an additional two years, continuing their joint efforts to enable children with physical disabilities and chronic conditions to engage in sports and experience … Read the full press release

80% of Torchbearers Announced for Paris 2024 Olympic and Paralympic Torch Relays

(IN BRIEF) Paris 2024 has revealed that 80% of the 11,000 Torchbearers for the Olympic and Paralympic Torch Relays have been selected. These Torchbearers, representing diverse backgrounds, will carry the Olympic and Paralympic Flames throughout France, igniting excitement and anticipation … Read the full press release

BT Extends Sponsorship of Welsh Rugby Union Sides for Record 10 Consecutive Years

(IN BRIEF) BT has confirmed its commitment to sponsor all four Welsh professional rugby union teams, including Ospreys, Cardiff Rugby, Scarlets, and Dragons, until the conclusion of the 2023-24 season. This marks a decade of continuous sponsorship, making it one … Read the full press release

CES 2024: Luminar and Mercedes-AMG Extend Partnership to Enhance Safety in Formula 1 with LiDAR Technology

(IN BRIEF) Luminar, a global automotive technology company, has expanded its partnership with Mercedes-Benz to collaborate with the Mercedes-AMG PETRONAS Formula 1 Team. The collaboration aims to integrate Luminar’s LiDAR technology into the Official FIA F1 Safety Car, the Mercedes-AMG … Read the full press release

bp and BWT Alpine F1 Team Join Forces to Boost Energy Efficiency and Sustainability

(IN BRIEF) bp and BWT Alpine F1 Team have announced a partnership focused on enhancing energy efficiency and sustainability at the Alpine F1 Team’s Enstone facility in Oxfordshire. The collaboration leverages bp’s advanced data measurement and analysis tools, including DIGBOX®, … Read the full press release

CUPRA and Wilson Introduce Revolutionary LT Padel Racket Inspired by UrbanRebel Racing Concept

(IN BRIEF) CUPRA, in collaboration with Wilson Sporting Goods Co., has revealed the innovative CUPRA Wilson LT Padel Racket, the third racket developed under this partnership. Designed entirely by CUPRA and crafted by Wilson, the racket draws inspiration from CUPRA’s … Read the full press release

CUPRA Joins Forces with 37th America’s Cup in Barcelona, Unveils “CUPRA Cube” Countdown Timer

(IN BRIEF) CUPRA, an automotive brand, has entered into a strategic alliance with the 37th America’s Cup, one of the world’s major sporting events, taking place in Barcelona for the first time. To mark this partnership, CUPRA unveiled the “CUPRA … Read the full press release

Deutsche Telekom Unveils Plans for UEFA EURO 2024 Coverage, Fan Engagement, and Network Optimization

(IN BRIEF) Deutsche Telekom, a network supplier, national sponsor, and TV rights holder for UEFA EURO 2024TM, has announced its extensive plans for next summer’s sporting event. As a proud partner of UEFA, Deutsche Telekom will provide high-speed networks for … Read the full press release

McLaren Racing Extends Partnership with Mercedes-Benz for Power Units in Formula One Until 2030

(IN BRIEF) McLaren Racing and Mercedes-Benz have announced the continuation of their partnership in Formula One, with McLaren set to use Mercedes-AMG power units from 2026 to 2030. This partnership extension marks the 26th year of collaboration between the two … Read the full press release

World Children’s Day: H&M Move Collaborates with Sport Without Borders to Promote Youth Sports

(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children’s Day. This two-year collaboration will offer 2,500 young individuals in Sweden meaningful activities during physical education lessons, after-school programs, and school … Read the full press release

CUPRA Presents Latest Car Models to FC Barcelona Women’s Team

(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release

DHL Slides into Role as Official Logistics Partner for International Luge Federation

(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that involves providing logistical support for athletes’ equipment, marketing, and hospitality materials. The partnership commences in the winter season of 2023/2024, … Read the full press release

Atos Strengthens Commitment to Inclusive Digital World with Special Olympics Partnership

(IN BRIEF) In a transformative partnership, global technology leader Atos has joined forces with Special Olympics, a renowned nonprofit organization promoting inclusion through sports for individuals with intellectual disabilities. As part of this collaboration, Atos will provide essential digital services … Read the full press release

Ericsson Wows GITEX Global 2023 Visitors with Immersive Sports Experience Powered by 5G and Network Slicing

(IN BRIEF) Ericsson showcased an immersive sports demonstration at GITEX Global 2023, highlighting the advantages of Network Slicing on a 5G network for communication service providers (CSPs) and consumers. The demonstration emphasized the potential for immersive fan engagement in sports … Read the full press release

Bell Centre and Montreal Canadiens Partner with Rio Tinto to Introduce Infinitely Recyclable Aluminum Cups, Eliminating Plastic Waste

(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable cups made from aluminum produced in Quebec’s Saguenay – Lac-Saint-Jean region. This five-year partnership aligns with the Montreal Canadiens’ “The … Read the full press release

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Lucas di Grassi Joins ABT CUPRA for the Upcoming Formula E Season

(IN BRIEF) Lucas di Grassi, the most successful driver in Formula E history, is making his return to the competition as part of the ABT CUPRA team for the forthcoming season, set to commence in Mexico on January 13, 2024. … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release

Loughborough University Graduate Develops Handheld Device ‘CONTACT’ to Detect Sports-Related Concussions in Seconds

(IN BRIEF) Joel Poulter, a recent Product Design graduate from Loughborough University, has prototyped a handheld device called ‘CONTACT’ designed to detect sports-related concussions in under 10 seconds. Inspired by his extensive experience as a rugby player and a desire … Read the full press release

Independent Study Reveals Alarming Financial Health of UK Football Clubs, Urges Corrective Actions

(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government’s response to the ‘A sustainable future – reforming club football governance’ White Paper, reveals concerning findings regarding the deteriorating financial health of football clubs. The … Read the full press release

VINCI Commits to Sustainable Olympics as Official Partner of Paris 2024 Games

(IN BRIEF) VINCI Group has become an Official Supporter of the Paris 2024 Olympic and Paralympic Games, emphasizing its commitment to sustainability and community impact. VINCI aims to reduce carbon emissions for the event by over 50% compared to previous … Read the full press release

BILD TV to Broadcast Handball Bundesliga Matches and Launch Sports Talk Show

(IN BRIEF) BILD TV, in collaboration with Dyn, will broadcast selected top matches of the Handball Bundesliga live on free TV starting from August 27, 2023. The initiative aims to expand the sports content beyond soccer and will also feature … Read the full press release

Global Campaign ‘The Meningitis Flag’ Launched to Raise Meningitis Awareness Ahead of Paris 2024 Paralympic Games

(IN BRIEF) Meningitis Research Foundation, the Confederation of Meningitis Organisations (CoMO), and Sanofi have united to introduce ‘The Meningitis Flag,’ a worldwide campaign aimed at increasing awareness in the fight against meningitis. The campaign, supported by para-athletes including Ellie Challis, … Read the full press release

Loughborough University Athletes Shine at World Athletics Championships, Bringing Home Multiple Medals

(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days of intense competition, the university’s athletes secured an impressive medal tally of three golds, one silver, and two bronze medals. … Read the full press release