Category Archives: Sports

Sports Press Releases & News distributed via EuropaWire

McLaren Racing Extends Partnership with Mercedes-Benz for Power Units in Formula One Until 2030

(IN BRIEF) McLaren Racing and Mercedes-Benz have announced the continuation of their partnership in Formula One, with McLaren set to use Mercedes-AMG power units from 2026 to 2030. This partnership extension marks the 26th year of collaboration between the two … Read the full press release

World Children’s Day: H&M Move Collaborates with Sport Without Borders to Promote Youth Sports

(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children’s Day. This two-year collaboration will offer 2,500 young individuals in Sweden meaningful activities during physical education lessons, after-school programs, and school … Read the full press release

CUPRA Presents Latest Car Models to FC Barcelona Women’s Team

(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release

DHL Slides into Role as Official Logistics Partner for International Luge Federation

(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that involves providing logistical support for athletes’ equipment, marketing, and hospitality materials. The partnership commences in the winter season of 2023/2024, … Read the full press release

Atos Strengthens Commitment to Inclusive Digital World with Special Olympics Partnership

(IN BRIEF) In a transformative partnership, global technology leader Atos has joined forces with Special Olympics, a renowned nonprofit organization promoting inclusion through sports for individuals with intellectual disabilities. As part of this collaboration, Atos will provide essential digital services … Read the full press release

Ericsson Wows GITEX Global 2023 Visitors with Immersive Sports Experience Powered by 5G and Network Slicing

(IN BRIEF) Ericsson showcased an immersive sports demonstration at GITEX Global 2023, highlighting the advantages of Network Slicing on a 5G network for communication service providers (CSPs) and consumers. The demonstration emphasized the potential for immersive fan engagement in sports … Read the full press release

Bell Centre and Montreal Canadiens Partner with Rio Tinto to Introduce Infinitely Recyclable Aluminum Cups, Eliminating Plastic Waste

(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable cups made from aluminum produced in Quebec’s Saguenay – Lac-Saint-Jean region. This five-year partnership aligns with the Montreal Canadiens’ “The … Read the full press release

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Lucas di Grassi Joins ABT CUPRA for the Upcoming Formula E Season

(IN BRIEF) Lucas di Grassi, the most successful driver in Formula E history, is making his return to the competition as part of the ABT CUPRA team for the forthcoming season, set to commence in Mexico on January 13, 2024. … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release

Loughborough University Graduate Develops Handheld Device ‘CONTACT’ to Detect Sports-Related Concussions in Seconds

(IN BRIEF) Joel Poulter, a recent Product Design graduate from Loughborough University, has prototyped a handheld device called ‘CONTACT’ designed to detect sports-related concussions in under 10 seconds. Inspired by his extensive experience as a rugby player and a desire … Read the full press release

Independent Study Reveals Alarming Financial Health of UK Football Clubs, Urges Corrective Actions

(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government’s response to the ‘A sustainable future – reforming club football governance’ White Paper, reveals concerning findings regarding the deteriorating financial health of football clubs. The … Read the full press release

VINCI Commits to Sustainable Olympics as Official Partner of Paris 2024 Games

(IN BRIEF) VINCI Group has become an Official Supporter of the Paris 2024 Olympic and Paralympic Games, emphasizing its commitment to sustainability and community impact. VINCI aims to reduce carbon emissions for the event by over 50% compared to previous … Read the full press release

BILD TV to Broadcast Handball Bundesliga Matches and Launch Sports Talk Show

(IN BRIEF) BILD TV, in collaboration with Dyn, will broadcast selected top matches of the Handball Bundesliga live on free TV starting from August 27, 2023. The initiative aims to expand the sports content beyond soccer and will also feature … Read the full press release

Global Campaign ‘The Meningitis Flag’ Launched to Raise Meningitis Awareness Ahead of Paris 2024 Paralympic Games

(IN BRIEF) Meningitis Research Foundation, the Confederation of Meningitis Organisations (CoMO), and Sanofi have united to introduce ‘The Meningitis Flag,’ a worldwide campaign aimed at increasing awareness in the fight against meningitis. The campaign, supported by para-athletes including Ellie Challis, … Read the full press release

Loughborough University Athletes Shine at World Athletics Championships, Bringing Home Multiple Medals

(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days of intense competition, the university’s athletes secured an impressive medal tally of three golds, one silver, and two bronze medals. … Read the full press release

Vodafone’s 5G Boosts Fan Experience and Elevates Irish Rugby Team’s Performance Ahead of World Cup

(IN BRIEF) Vodafone’s 5G technology is being harnessed to enhance the fan experience and improve the performance of the Irish Rugby team. The 5G Stadium App, developed by Immersiv and using Vodafone’s 5G network, offers augmented reality, live performance tracking, … Read the full press release

Deutsche Telekom Joins Forces with UEFA EURO 2024™ for a Comprehensive Partnership Across Connectivity, Sponsorship, and Media Rights

(IN BRIEF) Deutsche Telekom has established a three-pillar partnership with UEFA EURO 2024™, becoming an official partner in the areas of telecommunication services, sponsorship, and media rights. The partnership involves several initiatives to enhance the fan experience and connectivity during … Read the full press release

Young People Recognize Importance of Sports, but Face Barriers Due to Global Issues, Reveals IOC and Allianz Research

(IN BRIEF) Initial global research findings by the International Olympic Committee (IOC) and Allianz reveal that 72% of young people consider playing sports important, while over 90% of parents recognize the physical and mental health benefits of sports participation for … Read the full press release

Bosch Introduces Digital Keys for eBike Theft Protection with Kiox Displays

(IN BRIEF) Bosch eBike Systems is enhancing its digital theft protection for eBikes with a new update to the eBike Flow app. The update enables eBikers to use the Kiox 300 and Kiox 500 displays as keys to unlock their … Read the full press release

Loughborough University’s Cyclists Shine at Cycling World Championships with Record-Breaking Performance

(IN BRIEF) Loughborough University’s participation in the Cycling World Championships began with a British record set by current student Sophie Capewell in the women’s team sprint. Capewell, along with her teammates Emma Finucane and Lauren Bell, qualified fastest with a … Read the full press release

BILD TV to Air Live Handball Bundesliga Matches Every Sunday in Cooperation with Dyn

(IN BRIEF) BILD TV, in cooperation with Dyn, will start showing one selected top match of the Handball Bundesliga live on free TV on every matchday from August 27, 2023. The kickoff will be the match between THW Kiel and … Read the full press release

Lloyds Bank Warns Football Fans of Soaring Online Ticket Scams Ahead of Premier League Season

(IN BRIEF) Lloyds Bank warns football fans about the rising threat of online ticket scams as the new English Premier League season approaches. Reported fraud cases related to football ticket purchases more than doubled last season, with victims losing an … Read the full press release

Loughborough University Student Lauren Cox Wins Bronze at Swimming World Championships

(IN BRIEF) Loughborough University student Lauren Cox made history by winning a bronze medal in the Women’s 50m Backstroke at the Swimming World Championships in Fukuoka, Japan. She became the first British woman in seven years to medal individually at … Read the full press release

Loughborough University’s Impressive Contingent Ready for World Athletics Championships

(IN BRIEF) Loughborough University will be well-represented at the upcoming World Athletics Championships in Budapest, with a significant number of current students and alumni set to compete. The university’s athletes will participate in various events, including the 800m, pole vault, … Read the full press release

Vivendi Demonstrates Strong Commitment as Official Entertainment Sponsor of Rugby World Cup France 2023

(IN BRIEF) Vivendi and its entities are fully engaged as the Official Entertainment Sponsor of Rugby World Cup France 2023. Various initiatives have been undertaken to promote the event, including embellishing monuments, producing signature films, broadcasting sports news programs, releasing … Read the full press release

Audi Sport Gears Up for 2024 Dakar Rally with Test and Baja Aragón Competition

(IN BRIEF) Audi Sport is preparing for the 2024 Dakar Rally with a test in Spain and participation in the Baja Aragón competition. Three Audi RS Q e-tron cars will be driven by pairs of drivers in the event. The … Read the full press release

Audi Extends Partnership with FC Bayern Women to Promote Women’s Soccer

(IN BRIEF) Audi and FC Bayern Women have announced a two-year extension of their partnership, emphasizing their commitment to promoting women’s soccer. As part of the alliance, Audi provides the team with company cars and recently launched the “Werde #12teFrau” … Read the full press release

Arkema Partners with French National Women’s Football Team to Support Women’s Football Development

(IN BRIEF) Arkema, the naming rights holder of D1 Arkema, has become a partner of the French national Women’s Football Team for the next two seasons, solidifying its commitment to women’s football and the development of the women’s game. This … Read the full press release

Allianz Launches Initiatives to Overcome Financial Obstacles for Women in Professional Football

(IN BRIEF) Allianz has introduced two new initiatives aimed at helping women overcome financial barriers in pursuing professional football careers. A survey by Allianz revealed that 64% of women are prevented from pursuing their passion due to financial obstacles. To … Read the full press release

Generali Presents Women in Sailing Trophy at Barcolana to Promote Equality

(IN BRIEF) Generali, as the presenting sponsor of the Barcolana sailing event, is supporting sustainability, diversity, equity, and inclusion. The event, organized by the Barcola and Grignano Sailing Club, will include the ‘Generali Women in Sailing’ Trophy, awarded to the … Read the full press release

Renowned Driver Sébastien Loeb Teams Up with ABT CUPRA for Extreme E in Sardinia

(IN BRIEF) Renowned World Rally driver Sébastien Loeb will join ABT CUPRA for the upcoming Extreme E race in Sardinia on July 8-9, 2023. Loeb, who has an impressive track record in Extreme E and nine World Rally Championship titles, … Read the full press release

CUPRA and Wilson Renew Partnership, Introduce Wilson Bela CUPRA V2 Padel Racquet

(IN BRIEF) CUPRA and Wilson have renewed their collaboration and launched the Wilson Bela CUPRA V2 padel racquet. This partnership highlights their shared passion for Padel and features a collection that includes the racquet, bags, and t-shirts. Padel ambassador Fernando … Read the full press release

Michelin Group Takes Full Ownership of ASM Clermont Auvergne, Ensuring Club Continuity and Transformation

(IN BRIEF) Michelin Group has acquired full ownership of ASM Clermont Auvergne, a renowned rugby club. The acquisition aims to ensure the club’s continuity and guide its transformation. Michelin shares the club’s ambition to restore its athletic goals while improving … Read the full press release

Loughborough University Start-Up ORB Innovations Acquired by Glidewell for Dental Wearable Technology

(IN BRIEF) Glidewell, a global leader in custom dental solutions, has acquired ORB Innovations, a start-up founded by Loughborough University engineering alumni. ORB Innovations has developed a pioneering technology platform called ORB, which measures physiological parameters and biomechanics. Unique among … Read the full press release

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across … Read the full press release

Škoda Auto provides 45 electric and hybrid vehicles for IIHF Ice Hockey World Championship

(IN BRIEF) Czech carmaker Škoda Auto has provided a fleet of 45 vehicles to the organisers of the 2023 IIHF Ice Hockey World Championship, as it has done since 1993. The vehicles, the majority of which are all-electric or plug-in … Read the full press release

Arkema supports women’s soccer with sponsorship of Marinette Pichon biopic

(IN BRIEF) Arkema, a chemical and materials company, is sponsoring the biopic “Marinette” about Marinette Pichon, a former French international footballer, to support the development of women’s soccer and promote social issues related to the role of women, inclusion and … Read the full press release

ABB and Formula E Launch ABB Driver of Progress Award for Most Progressive Driver

(IN BRIEF) ABB and Formula E have launched a new award, the ABB Driver of Progress, for the driver who gains the most positions during an E-Prix. The driver who can best balance speed, overtaking skill, and energy management will … Read the full press release