SEAT and CUPRA Extend Partnership with Catorce/DDB as Global Creative Agency for Next Three Years

SEAT and CUPRA Extend Partnership with Catorce/DDB as Global Creative Agency for Next Three Years

(IN BRIEF) SEAT S.A. and its brands SEAT, CUPRA, and SEAT MÓ have expanded their partnership with Catorce/DDB, a Barcelona-based creative agency. Catorce/DDB will continue as the global creative agency for the automotive company under a new three-year contract starting on August 1, 2023. Additionally, &Rosàs, an international creative agency also based in Barcelona, will continue its role as a challenger creative agency to support CUPRA for the next three years. The agencies will be responsible for generating creative concepts, implementing advertising campaigns, and shaping digital strategies for the SEAT S.A. brands.

(PRESS RELEASE) MARTORELL, 26-Jul-2023 — /EuropaWire/ — As the automotive company’s agency partner, the Barcelona-based DDB subsidiary will generate the creative concepts and strategy and will shape and implement future advertising campaigns and digital strategies across SEAT S.A. brands.

In the same pitch, &Rosàs –an international creative agency born in Barcelona and working for CUPRA since 2019– has been selected to continue its role as a challenger creative agency to support CUPRA for the next three years. With their experience and success in crafting campaigns for the company, Catorce/DDB and &Rosàs are poised to take CUPRA’s brand presence to unprecedented heights.

“During the creative pitch both Catorce/DDB and &Rosàs have shown strong strategic capacities combined with exceptional creative ideas and we’re pleased to continue our successful partnership with them,” explained CUPRA Chief Operating Officer Sven Schuwirth. “CUPRA’s compelling brand proposition as an unconventional challenger has seen it become one of Europe’s fastest growing automotive brands. We look forward to building on our impactful campaigns to further accelerate CUPRA’s growth.”

“The CUPRA brand requires an equally unique approach. I am very proud of the teamwork across our entire network and locations,” said Juan Carlos Ortiz, President DDB Latina. José Maria Roca, Co-President and CCO DDB & Catorce Spain added: “CUPRA is today one of the best brands in the world in terms of communication, and to keep on working with the brand is a dream for any agency and creative.”

According to Jordi Rosàs founder of &Rosàs, “very  few professionals can say they have  been part of the launch of a new global automotive brand. Fewer still are those who have achieved such spectacular success. We want to continue being part of this beautiful story that will give so much to talk about in this 21st century.”

Catorce/DDB has been working for the Spanish car manufacturer since 2016 and has proven to be a solid and global agency structure with a 360º view of the business. The agency was originally founded to work exclusively for the SEAT brand and, since CUPRA’s launch in 2018, it has delivered marketing campaigns for both brands.

Media Contact:

Ezequiel Avilés
Corporate Communications
M/ +34 646 303 738
ezequiel.aviles@seat.es

Angelika Golser
Corporate Communications
M / +34 679 983 400
angelika.golser@seat.es

SOURCE: SEAT, S.A.