PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

PUMA Hoops and LaMelo Ball Introduce the LaFrancé: A Bold Lifestyle Sneaker

(IN BRIEF) PUMA Hoops and LaMelo Ball have teamed up to unveil the LaFrancé, their first-ever lifestyle shoe collaboration. Inspired by LaMelo’s signature style and his lifestyle brand LaFrancé, the sneaker takes cues from 90s and early 2000s skate footwear, featuring exaggerated proportions, chunky details, and iconic graphics. The “Amour” colorway, launching on May 17th, pays homage to Y2K skate culture with a fiery red upper, while additional colorways are expected in the future. Alongside the sneaker, a range of apparel pieces will be available, offering fans a complete streetwear look.

(PRESS RELEASE) HERZOGENAURACH, 27-Apr-2024 — /EuropaWire/ — Calling all sneakerheads! PUMA Hoops and LaMelo Ball are unveiling their first-ever lifestyle shoe for LaMelo Ball. LaFrancé, created in collaboration with LaMelo Ball, gets its inspiration and name from his official lifestyle brand specializing in designer streetwear.

The LaFrancé silhouette represents a new take on Melo – an elevated, chunky street inspired take to off-court fashion fueled by his fierce flare and energy. Inspired by the chunky silhouettes of 90s and early 2000s skate footwear, the LaFrancé, silhouette is an off-court icon.

This supersized sneaker features exaggerated proportions, a chunky zig-zag lace closure, ultra-wide laces, and a well-padded tongue for ultimate comfort. “LF” and “La France” can be found inscripted on the mega tongue as well as imprinted into the latest silhouettes ultra-thick sole.  The classic cup sole has been spiced up with floating ovals throughout, which are decorated with iconic graphics. Upper ovals on the midsole encapsulate design aspects of a butterfly, symbolizing Melo’s 1 of 1 lifestyle.

“If you know Melo, you know he does everything large. From the chain to the logos, to the car, dude’s living large! So, we had to come through with a silhouette to fit that profile. The skate inspired, chunky upper and cup sole felt like the obvious sweet spot for Melos first lifestyle shoe.” says PUMA Hoops very own, Noah Bice, getting real on the latest shoe design.

The “Amour” colorway boasts a fiery red upper, a nod to the overstated aesthetics of Y2K skate culture. This is just the first of many LaFrancé, colorways to come, so stay tuned. Get ready to turn heads in your next tunnel walk with the LaMelo Ball’s LaFrancé.

Launching on May 17th, 2024, The LaFrancé, will accompany a few apparel pieces including graphic tees, a mesh tank, short, and track pant, retailing for $40-$110 and will be available at PUMA.com, the PUMA mobile app, the PUMA NYC Flagship store and at Foot Locker, Kids Foot Locker, Champs and select retailers worldwide.

Media Contact:

KATIE REED
PUMA Manager of Public Relations, Basketball Global BU
KATIE.REED@PUMA.COM

SOURCE: PUMA SE