
2020: SEAT’s 70th anniversary: From Barcelona 92 Olympics’ electric SEAT Toledo to 1982’s SEAT Panda “Papamóvil”
(PRESS RELEASE) MARTORELL, 10-Aug-2020 — /EuropaWire/ — Spanish automobile manufacturer SEAT, part of Volkswagen Group, has announced it is celebrating its 70th anniversary during 2020. The automaker’s rich history includes 70 years of ingenious approach: peculiar cars, for celebrities, for commemorative purposes or just authentic inventions as well as 16 rare vehicles that stand out in its Heritage Collection.
2020 can no longer be remembered as an Olympic year, but it is still SEAT’s 70th anniversary. Enough years to create history and countless peculiar and unique like that Toledo, the first electric SEAT. It had 16 lead batteries that increased the car weight from 1.015 to 1.545 kilos but allowed 55 km to be travelled in an urban cycle use. Enough range for the electric SEAT Toledo to also make way for the athletes during the marathon race on the final day of the Olympics.
The SEAT Toledo was not only the official car of those Olympic Games, but it was “The car of the champions”. Each of the 22 Spanish medallists received an exclusive car, developed for them, the SEAT Toledo Podium. A Toledo recognizable by its two-tone grey paint, and with an interior finish of the maximum luxury at the time. It even had a fax and a phone between the seats, an entirely cream-coloured interior with leather upholstery and wooden inserts on the dashboard and doors.
Special cars
In 1956, based on the first SEAT model, the SEAT 1400 Visitas was developed. Its name says it all – in English: SEAT 1400 Visits. No doors, no roof, the 1400 Visitas was ideal for the transferring of illustrious visitors through the SEAT factory. It was manufactured by the same 1400 series production employees, and in 2005, when it was restored by “merging” the two manufactured units into one, it was also made by early retired SEAT employees.
It took until 1964 for another SEAT icon, the SEAT 600, to be used as a car for the visiting authorities at the factory. No one would say that this small urban car served as the basis for the SEAT Savio. The Italian company Carrozzeria Savio put into practice Pietro Frua’s surprising design. It consisted of a minivan with three rows of seats, on a wheelbase of just 2 meters, that permits the Savio to easily manoeuvre alongside the assembly lines. The glazed roof provides great visibility, but at SEAT’s request, Savio made it even more exclusive: the roof could be removed, making it into a convertible minivan.
The same quest for agility was the reason why SEAT received a very special request on behalf of the visit from John Paul II. A less bulky vehicle than his pope-mobile was needed for the pontiff’s visit to Spain in 1982. The reason can be found in the fact that the official car did not fit through the entrance of the main venues, the stadiums of Real Madrid C.F. and F.C. Barcelona. Working round the clock, Zona Franca Factory workers made the SEAT Panda “Papamóvil”. Entirely white, the workers removed the ceiling and the glazing, and created a padded tubular structure at the back where the Holy Father could hold on, saluting whilst standing. Not being an armoured car, it was only used inside the stadiums for security reasons.
Also commissioned by a Head of State, SEAT transformed an Ibiza in 1986. It was the gift received by the actual King of Spain, Felipe VI, upon attaining the age of majority. They called it SEAT Ibiza Rey or Ibiza King. The bespoke Ibiza Rey advanced the technical specifications of the Ibiza SXI, the version which would go into production two years later: 100 PS injection engine and dual brake system in X with ventilated discs for the mechanics, in addition to a special steering wheel, Recaro seats and air conditioning for the interior. It was the most exclusive of the more than one million first generation SEAT Ibiza manufactured, distinguishable by its golden colour and its widened rear sides.
A generous artist gave rise to another SEAT exclusive model, the SEAT Leon CUPRA “Pies Descalzos” – “Barefoot” in English. It is named after the foundation for displaced children in Latin America created by the Colombian singer Shakira. Autographed on the hood, the car was also known as SEAT Leon Shakira, as it was decorated to the liking of the artist, in lilac, both body and interior. One of the two units produced remained in the SEAT Heritage Collection, the other was raffled among donors to the foundation. The winner was a student who collaborated with 1 euro through an SMS.
Milestone cars in the history of SEAT
Before the SEAT Ibiza reached its first million units, SEAT had already passed other milestones related to that figure. Sixteen year after starting the car production, the SEAT “One Million”, a SEAT 124 driven by the then Minister of Industry, left the assembly line. It was raffled among the workers as well, but the graceful one did not even have a driving license and had just married. He preferred to return the car to SEAT in exchange for the equivalent amount of money.
Since 1975 SEAT had been developing its own cars in the Technical Centre. In 1982 the SEAT Ronda was presented, a SEAT Ritmo based model hugely home-developed together with Rayton Fissore. SEAT was ready to pave the way to becoming a leading car exporter as it is today, with a network of independent dealers in Europe. However, the car was filed with lawsuit by plagiarism. How to convince a court with hundreds of technical details? A black SEAT Ronda, but with the its own elements painted in yellow, was able to convince the court -and anyone else- that the SEAT Ronda was a true SEAT. This SEAT Ronda “Tribunal de Paris” never needed to be registered to become a key pillar of SEAT’s history.
If the milestone we were looking for was sportiness, apart from those glorious 124 of the Monte Carlo rally, we should look to 2014. The icon would be the SEAT Leon CUPRA SC 280 “Nürburgring record”, with its well-deserved and explicit name. For the first time a front-wheel drive production car broke the 8-minute barrier in the legendary Nürburgring (7: 58.44 to perform the lap). Jordi Gené was behind the wheel of a yet camouflaged CUPRA equipped with Performance Pack specifications during a final set-up session.
Power to the creativity
If there is an ingenious car, this is the rally-car SEAT Ibiza “bimotor” named after the Spanish “twin engine”. In 1986, the rally driver José María Serviá surprised the dirt rally championship with a SEAT Ibiza 4×4. In this discipline you need a lot of traction and a lot of power. The solution found was to place an Ibiza motor on each axle, each one coupled to its own gearbox. They called the car 1.5×1.5 (due to the displacement of its engines). The power reached was almost 300 PS and eventually it got two runners-up.
When it comes to traction, this is the moment for the striking SEAT Ateca “Mattracks“. It was made for a media presentation in 2017, on the occasion of the SEAT Ateca Snow Experience. A set of snow tracks produced by Mattracks replaced the wheels of an Ateca 2.0 TDI 190 PS 4Drive. Raised and hyper-widened, its natural habitat is the snow, but it is approved for circulation on the street.
Open cars are more attractive than radically creative. Anyway, SEAT Ibiza has received numerous proposals, which have never been included in the series production. The first one stands out, the SEAT Ibiza Cabrio based on the first generation of Ibiza. The purity of the lines of this 2+2-seater, without a roll-over arch, came from the Ital Design studio. That is, the company of Giorgio Giugiaro, responsible for the design of the Ibiza at that time. In 2014 the SEAT Ibiza Cupster arrived, an eye-catching and elegant speedster with a low windshield and humps at the rear. Even since the 1969 SEAT 850 Spider, the time was still not right for SEAT to put an open-roof model in production.
The SEAT Marbella Pick Up was about to be built. It was a simpler and more feasible version than the Marbella Playa concept, which did not go into production either. The most striking element was that the cargo box was separated from the cabin only by a protective grille.
Ground-breaking is the last of SEAT’s outstanding singular creations. Specifically, the foil wrapped car reminds the “trencadís”, the decorative mosaic with which Gaudí brought to art the reuse of broken tiles. The SEAT Leon Trencadís is an artistic camouflage, applied during the final stage of development of the fourth-generation SEAT Leon. More than decorative, Trencadís is rooted to very current values. And, undoubtedly, anyone who sees the car passing by would know, unequivocally, that he was catching a glimpse of a SEAT “Created in Barcelona”.
Media contacts:
Fernando Salvador
Head of Product & Events Communications
M/ +34 609 434 670
fernando.salvador@seat.es
Arnaud Hacault
Head of Product Communications
M/ +34 659 134 804
Arnaud.hacault@seat.es
Jan Conesa
Product Communications
M/ +34 650 659 096
jan.conesa@seat.es
SOURCE: SEAT, S.A.
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- UK Investors File Lawsuit in the Canaries Against Blue Explorers for Misleading Shareholders
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 8 – 12 July 2019
- Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares on 11 July 2019
- OFERTA de casas vacacionales de lujo para menos de €25 por persona por noche este verano
- Noticias de Turismo: este verano sacarás más partido de tu presupuesto vacacional encontrando precios más competitivos
- TRAVEL NEWS: Your holiday spending money stretches even further this summer in Spain
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 1 – 5 July 2019, under the class B shares buy-back program approved by the GSM from 30 April 2019 and the duration of this program
- OncoBeta® chosen as a 2019 Red Herring North America Top 100 Winner
- Global Software Innovator, AnyDesk, Announces Record 100 Million Downloads
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 24 and 28 June 2019
- Digi Communications N.V. announces the launch by RCS & RDS S.A., its subsidiary in Romania, of the Digi Mobil 5G Smart service
- Tauschen Sie Ihren Dripper aus und verändern Sie den Geschmack Ihres Kaffees! HARIO veröffentlicht den Double Mesh Metal Dripper.
- Change your dripper and change the flavor of your coffee! HARIO launches the Double Mesh Metal Dripper
- Matvil Corp. противостоит беспределу судебных властей Молдовы
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 17 – 21 June 2019
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 10 and 14 June 2019
- Digi Communications N.V.: Reporting of legal documents concluded by the company in May 2019 in accordance with article 82 of Law no. 24/2017 and FSA Regulation no. 5/2018 published
- DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions occurred under DIGI symbol between 3 – 7 June 2019
- PDA Explores the Transformation of Healthcare at 4th Annual European Meeting
- ASI President John Cross Named AGMA Chairman
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 27 – 31 May 2019
- Breakthrough on laser powder bed fusion technology brings effective production of larger componentscloser to mainstream
- PDA Announces All-Star Speaker Lineup for Advanced Therapy Medicinal Products Conference
- Digi Communications N.V.: Exercise of stock options by the Executive Directors of the Company
- Digi Communications N.V. announces DIGI Kft., the Hungarian subsidiary of the Company, launches mobile telephony services in Hungary
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 21 and 24 May 2019
- ZYXEL READY WITH 5G SAMPLES IN AUGUST 2019
- Digi Communications N.V. announces the initiation of the share buy-back program as authorized by the Company’s GSM on 30 April 2019
- Digi Communications N.V Q1 2019 Financial Report and the report regarding legal documents for April 2019, in accordance with article 82 of Law no. 24/2017 and FSA Regulation no. 5/2018 released
- Digi Communications N.V. announces the new date of the Conference Call for the presentation of the Q1 2019 Financial Report. Update to the Company’s 2019 Financial Calendar.
- Rhenium-SCT® (SCT= Skin Cancer Therapy) now being offered in Hanau, Germany
- Project consortium aims at driving the adoption of selective laser melting (SLM) for large scale metal parts printing
- Digi Communications N.V. announces the availability of the instructions on the 2018 share dividend payment
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 29 April 2019 – 1 May 2019, under the class B shares buy-back progr
- Biodiversity Report Is Urgent Call to Action Beyond Fixes; Geneva Global Initiative Calls on World Community to Focus on Concrete Actions
- Digi Communications N.V.’s general Shareholders’ meeting resolutions from 30 Apr 2019 approving, amongst others, the 2018 Annual Accounts and the availability of the adopted Annual Financial Report for the year ended Dec 31, 2018
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions occurred under DIGI symbol, 22 – 26 April 2019
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 15 April 2019 – 19 April 2019s
- XPAND Code was successfully scanned from 200 meters/700 feet at Olympics stadium
- Wasser eingießen, Warten und Einschalten
- Digi Communications N.V.: Reporting of legal documents concluded by the company in March 2019 in accordance with article 82 of Law no. 24/2017 and FSA Regulation no. 5/2018 published
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 8 and 12 April 2019
- Snowman releases new EP
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 1 – 5 April 2019
- Streamlining adoption of high-speed and high-resolution surface texturing delivered with the Prometheus project
- Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion
- ASI Technologies Focuses on the future as ASI Drives, and New AGV Pallet Robot, FRED2500
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 25 March 2019 – 29 March 2019
- Towards a Europe of Stakeholder Nations
- Associazione Veneta Lotta alla Talassemia (AVLT) and the UK Thalassaemia Society (UKTS) Clarification on European Regulatory Status of LENTIGLOBIN™
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 19 March 2019 – 22 March 2019
- A new flagship project on Additive Manufacturing skills aims to maintain Europe leading position in industrial competitiveness
- Jeroen Schouten Named Regional Manager, Europe of AeroGo, Inc.
- Digi Communications N.V. Convocation of the Company’s general shareholders meeting for 30 April 2019 for the approval of, among others, the 2018 Annual Report and of the 2018 Financial Statements
- España arrasa con la competencia y es nombrado como el país ideal para estudiar en el extranjero
- Xverify targets European Email Verification market with local data processing, Dublin office
- Digi Communications N.V. announces the resignation by Mr. Sambor Ryszka from his position as non-executive director of the Company
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 11 and 15 March 2019
- Digi Communications N.V.: Reporting of legal documents concluded by the company in February 2019 in accordance with article 82 of Law no. 24/2017 and FSA Regulation no. 5/2018 published
- Admission of Digi Communications N.V. €200,000,000 5.0% additional senior secured notes due 2023 to the listing on the Official List and trading on Irish Stock Exchange’s Main Securities Market
- Digi Communications N.V. announces the appointment of Dan Ioniță as a non-executive director of RCS & RDS S.A., the Romanian subsidiary of the Company
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 4 and 8 March 2019
- Digi Communications N.V. announces share transaction made by an executive director of the Company with class B shares on 4 march 2019
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 25 February – 1 March 2019
- Digi Communications N.V. announces share transaction made by an executive director of the Company with class B shares on 1 march 2019
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 18 and 22 February 2019
- Digi Communications N.V.: finalization and registration by the Company of the conversion of 1,200,000 A shares into an equal number of class B shares
- Digi Communications N.V.: Exercise of stock options by a PDMR in accordance with the stock option plan for the Group’s Romanian employees
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 11 and 15 February 2019
- Report of legal documents concluded by DIGI Communications N.V. in January 2019 or in other period but effective in January 2019
- Digi Communications N.V. announces Availability of Preliminary Financial Report for the year ended December 31, 2018 for Digi Communications N.V. Group
- Mono Solutions launches a new interface to drive the ultimate do-it-with-me (DIWM) experience
- Digi Communications NV Announces Investor Call on the Preliminary Financial Results for the year ended 31 December 2018
- Digi Communications NV: New date of the Conference Call for the 2018 Preliminary financial results; Update to the 2019 Company’s Financial Calendar
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 4 and 8 February 2019
- R.W. Chelsea Holdings Ltd Starts To Hold Fixed Income Investor Meetings In Vienna, Zurich, Geneva and London
- Digi Communications N.V. successfully increased and priced its Offering at €200,000,000 5.0% additional senior secured notes due 2023
- Digi Communications N.V. to offer additional €125,000,000 5.0% senior secured notes due 2023; new notes will be consolidated and treated as its existing €350,000,000; adjustment on interim unaudited consolidated financial statements for the nine-month period ending September 30, 2018
- World's largest superhero statue to be built in Central Europe
- The resignation of Mr. Bendei Ioan – VP and executive director of RCS&RDS S.A., DIGI COMMUNICATIONS N.V.’s subsidiary in Romania
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 28 January 2019 – 1 February 2019
- RCH Group to Showcase Integrated Selling Solutions at EuroCIS
- Mono and bfound partner to expand digital offerings for small businesses in the Middle East
- Digi Communications N.V. publishes the Independent Limited Assurance Report in accordance with Law 24/2017 (Article 82) and FSA Regulation no. 5/2018
- ERRATA of the reports dated 15 Jan 2019 and 15 Oct 2018 regarding the legal acts concluded by DIGI Communications N.V. in Dec 2018 and Sep 2018
- REVEALED: Experts reveal the best dates to book your summer holiday in Spain
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 21 – 25 January 2019
- Céline Dion visite son premier concept store de vêtements CELINUNUNU à Paris
- Anytime, anywhere tailored learning opportunities for welding professionals and apprentices alike
- i5invest открива офис в България
- Notification shares buy-back: DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol, 14 - 18 January 2019
- Mono helps Fonecta strengthen their digital presence offering for SMBs
- The Bucharest Tribunal’s decision regarding the investigation conducted by the Romanian National Anti-corruption Directorate with respect to RCS & RDS S.A., Integrasoft S.R.L. and certain of their directors
- Digi Communications N.V.: Exercise of stock options by a PDMR in accordance with the stock option plan approved by the Company for the Romanian employees of the Group in 2017
- Report of legal acts concluded by DIGI Communications N.V. in accordance with Romanian Law no. 24/2017 and FSA Regulation no. 5/2018 for December 2018
- Digi Communications N.V.: resolution of the Board of Directors to convert class 1,200,000 A shares into an equal number of class B shares for the purpose of the ongoing employees and directors stock option plans
- CELINUNUNU OUVRE SON PREMIER POP-UP À PARIS
- DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 07 – 11 January 2019
- Digi Communications NV: Announcement of the Conference Call for the 2018 Preliminary financial results. Update to the 2019 Company’s Financial Calendar
- A new Government Emergency Ordinance imposing additional corporate taxes with impact on the telecommunications sector in Romania
- DIGI COMMUNICATIONS N.V. reports to the regulated market the transactions which occurred under the DIGI symbol between 31 December 2018-04 January 2019
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