Volkswagen’s Electric Cars Take Center Stage in “Miraculous: Ladybug & Cat Noir, The Movie” Collaboration

Volkswagen’s Electric Cars Take Center Stage in “Miraculous: Ladybug & Cat Noir, The Movie” Collaboration

(IN BRIEF) Volkswagen has partnered with ZAG and Mediawan Kids & Family for the upcoming “Miraculous: Ladybug & Cat Noir, The Movie.” The exclusive partnership will feature Volkswagen’s fully electric cars in the animated film. Characters like Ladybug and Cat Noir will drive vehicles from the Volkswagen ID family, integrating e-mobility into the storyline. The movie will be released globally in theaters and on Netflix, further supporting Volkswagen’s commitment to electric mobility and sustainable values. The collaboration aims to engage a wide family audience and promote a better world through environmental consciousness.

(PRESS RELEASE) WOLFSBURG, 10-May-2023 — /EuropaWire/ — Volkswagen Group (ETR: VOW3), one of the world’s leading manufacturers of automobiles and commercial vehicles, has embarked on an exciting partnership to elevate its brand and drive its global e-strategy forward. Volkswagen, in collaboration with ZAG and Mediawan Kids & Family, the two co-producers, has entered into an exclusive partnership for the highly anticipated animated family film, “Miraculous: Ladybug & Cat Noir, The Movie.” Nelly Kennedy, Chief Marketing Officer at Volkswagen, expressed enthusiasm, stating, “E-mobility is cool and exciting, and it perfectly aligns with the characters and the story. We are thrilled that the beloved characters from the movie will embark on their adventures in different fully electric cars from our Volkswagen ID. family.”

The upcoming “Miraculous: Ladybug & Cat Noir – The Movie” is set to be released in over 100 markets worldwide. The “Miraculous” series has already become a global family pop culture phenomenon, captivating audiences in more than 130 countries. With an impressive 33 billion views on YouTube and top TV rankings in numerous countries, the movie is highly anticipated. The film will hit theaters globally starting from July 5th, 2023, and will be available for streaming on Netflix starting from July 28th, 2023.

Electric Heroes Take the Wheel

In this blockbuster film, fully electric vehicles will play a significant role in the storyline. The cars from the Volkswagen ID family have been redesigned to seamlessly blend with the movie’s look and feel. Designers from both the movie animation and Volkswagen, along with the marketing teams led by Gilbert Heise and Salim Yueksel, collaborated closely on this endeavor. The main heroes will be assigned futuristic city cars: Cat Noir will drive the ID.4, and Ladybug, a symbol of female empowerment, will ride in a concept car electric Beetle. Additionally, the luxury ID. Vizzon will be associated with the successful stylist Gabriel Agreste, and the iconic Volkswagen ID. Buzz will serve as Tom’s bakery delivery vehicle.

Emotional Storytelling for Building a Beloved Brand

Volkswagen is renowned for its playful and humorous consumer communication. As advertising, marketing, and consumer behavior continue to evolve rapidly, this partnership marks a crucial element in the brand’s realignment and marketing activities. Volkswagen has successfully collaborated on similar projects in recent months, including joint ventures with Marvel Studios’ “Ant-Man and The Wasp: Quantumania” and the Disney+ limited Star Wars series such as “Obi-Wan Kenobi,” “Andor,” and “The Mandalorian.”

Promoting Emotive E-Mobility to a Wider Family Audience

Volkswagen has taken a pioneering role in the transition to electric mobility, demonstrating its commitment to the Paris climate goals as early as 2016. The company has plans to achieve carbon neutrality by 2050 and aims to launch ten new all-electric models by 2026, including the already unveiled ID.3, ID.7, and ID. Buzz. The inclusion of animated action heroes embracing electric mobility in the movie perfectly aligns with the values of the Miraculous universe, promoting ecology, sustainability, and Volkswagen’s “Way to zero” initiative. Nelly Kennedy emphasized, “This collaboration will greatly support our efforts to further evoke emotions around our brand and the ID family. It provides Volkswagen with a charming opportunity to introduce the ID. family to a broad family audience.”

Two Strong Brands Sharing Common Values

“The collaboration with Volkswagen felt natural to us right from the start of this incredible film adventure. Our two brands share many common values, and as producers, it is our responsibility to promote the values of a better world,” said Aton Soumache and Emmanuel Jacomet, producers of the film. Director Jérémy Zag added, “Together with my creative team, I had a lot of fun adapting the iconic vehicles of the Volkswagen brand to the world of Miraculous and seamlessly integrating them into the film’s Parisian settings. Ladybug and Cat Noir represent the new generation, and the vehicles in the film embody that modernity. It is crucial for me to convey an essential message: taking care of our environment to create a better world for tomorrow.”

Media contacts:

Nina Krake-Thiemann
Spokesperson Sales, Marketing and After Sales
Tel. +49 (0) 5361 / 9-33854
nina.krake-thiemann@volkswagen.de

Jörn Roggenbuck
Spokesperson Volkswagen brand
Tel. +49 (0) 173 3760755
joern.roggenbuck@volkswagen.de

SOURCE: Volkswagen AG