Lidl Introduces BILDplus Premium Offer for Lidl Plus App Users, Enhancing Customer Loyalty

Lidl Introduces BILDplus Premium Offer for Lidl Plus App Users, Enhancing Customer Loyalty

(IN BRIEF) Lidl announces a new partnership with BILD Group, introducing BILDplus as a premium offer for users of the Lidl Plus app in Germany. Customers reaching a certain monthly shopping volume through Lidl Plus will receive complimentary access to BILDplus, covering exclusive news, reports, and live sporting events. This collaboration aims to enhance customer loyalty by providing added value for regular shoppers, aligning with Lidl’s strategy to expand digital offerings and personalize customer experiences. With both brands boasting high market reach, the partnership marks a significant step towards innovation and customer satisfaction in the retail landscape.

(PRESS RELEASE) BERLIN, 6-May-2024 — /EuropaWire/ — All users of the Lidl Plus app can now look forward to a real “plus”. This is because Lidl is launching a new type of rewards offer that was developed in an exclusive collaboration between the BILD Group and the companies of the Schwarz Group.

Lidl customers in Germany who use the Lidl Plus app and reach a certain monthly shopping volume will be rewarded by Lidl with a special bonus for their loyalty. They have the opportunity to access the digital premium offer from BILD for one month. Lidl will cover the costs for the BILDplus access. BILDplus will be visibly integrated into the Lidl Plus app as a reward. The prerequisite for using the access is registration with BILDplus. The bonus is activated via the Lidl Plus app and can be extended every month if the purchase volume is sufficient. The offer is permanently available to Lidl Plus customers.

The cooperation via the respective digital plus offers will be advertised by Lidl on TV, radio, print and digital at the start of the campaign. With this new type of cooperation for customer acquisition and loyalty, BILD and Lidl are continuing their long-standing successful collaboration in food retailing. Both partners share not only a leading market position, but also the ambition to convince and inspire their customers again and again with technological innovations: In the BILD Group through innovative expansion of the customer offering and within the Schwarz Group with the new possibilities of media use.

Claudius Senst, CEO BILD Group: “The exclusive cooperation between Lidl and BILD is a clear double plus for two high-reach brands and a real added value for the people who accompany Lidl and BILD in their everyday lives. Lidl Plus gives customers access to the best of BILD. As part of our digital growth offensive, we are thus developing new target groups for the further expansion of our premium offering BILDplus.”

Jan Bock, Deputy CEO of Lidl Dienstleistung GmbH und Co. KG: “The new cooperation with BILDplus allows us to expand our digital offerings and provide our customers with attractive added value for their regular shopping.”

About Lidl Plus:

The Lidl Plus app combines digital offers directly with the in-store shopping experience. Lidl customers benefit from personalized offers such as birthday coupons, product recommendations and exclusive coupons tailored to their previous purchasing behavior. They also gain access to functions such as the simple and very fast digital payment method Lidl Pay, the shopping list and e-mobility as well as attractive offers from the partner benefits. There is also the option of using the digital receipt and receiving instant prizes.

About BILDplus:

For the regular price of €7.99 per month, BILDplus offers exclusive news and reports on politics, entertainment, sport, health, life and advice topics, for which BILD reporters are on duty 24/7. BILDplus also allows users to follow exciting live sporting events and take part in promotions and competitions. With over 710,000 subscribers, BILDplus is by far the most successful paid digital journalism service in Germany.

Media Contact:

Christian Senf
Director Communications BILD Group, Deputy Company Spokesperson
christian.senft@axelspringer.com
+49 30 2591 77610

SOURCE: Axel Springer SE