Axel Springer and BILD Receive Nova Innovation Award for Innovative Metaverse Concert Experience with Knossi

Axel Springer and BILD Receive Nova Innovation Award for Innovative Metaverse Concert Experience with Knossi

(IN BRIEF) Axel Springer and BILD have been honored with the Nova Innovation Award in the “Nova New Business Areas” category for their groundbreaking event experience in the Metaverse Club featuring a live concert by Twitch star and singer Jens Knossalla, known as Knossi. The concert, which took place in November 2022 and was streamed on the BILD Twitch channel, provided a fully digital and immersive concert experience with avatars in the Metaverse Club. The event garnered over 100,000 unique live viewers and received over one million views in post-event coverage and highlights. The innovative Metaverse experience appeals to a young audience and offers creative advertising opportunities. Car manufacturer Kia was the launch partner for the concert, featuring the Kia Niro on stage for a digital product showcase.

(PRESS RELEASE) BERLIN, 27-Sep-2023 — /EuropaWire/ — An award for the event experience of tomorrow: Axel Springer and BILD were honoured with the Nova Innovation Award in the category “Nova New Business Areas” for Knossi’s live concert at the Metaverse Club. The award was presented on 26 September at the BDZV congress in Berlin. A total of eight projects were nominated out of 40 submissions.

The live concert of Knossi, the Twitch star and singer Jens Knossalla, took place on 30 November 2022 in the Metaverse Club and was streamed live on the then brand-new BILD Twitch channel. In addition to the first virtual BILD reporter, Max Streb, numerous other concertgoers enjoyed themselves as avatars in the Metaverse Club. With a stage, bar and backstage area, the Metaverse Club provided an authentic concert experience – completely digital. The concert stream attracted more than 100,000 unique live viewers. Coverage of the live digital concert and highlights reached over one million views after the event.

The immersive experience in the Metaverse appeals to a young audience and offers creative advertising opportunities for a variety of products. The launch partner for Knossi’s live concert at Metaverse Club was car manufacturer Kia. During the event, the Kia Niro was placed on stage so that concert-goers could get a digital impression of the car.

Pascal Hamann, VP New Products & Digital Experiences Axel Springer SE: “We are delighted that the jury of the Nova Innovation Award has recognised the huge potential of the Metaverse and awarded the live concert in the Metaverse Club with the Nova Innovation Award. This award spurs us on to further develop our digital experiences and to create new event ideas.”

Claudius Senst, CEO BILD Group: “The BDZV Nova Award is a great recognition of the performance of the Axel Springer Business Innovation Team around Valentin Schöndienst and the colleagues in the editorial department, who have shown with BILD in an entertaining way how completely new worlds can be created and staged today”.

Media Contact:

Martha Reifers
Senior Communications Manager BILD Group
martha.reifers@axelspringer.com

SOURCE: Axel Springer SE