CUPRA Expands to Paris with Inaugural City Garage, Showcasing Electric SUV

CUPRA Expands to Paris with Inaugural City Garage, Showcasing Electric SUV

(IN BRIEF) CUPRA, the Spanish automaker, has made its mark in Paris by opening its first CUPRA City Garage on the prestigious Boulevard de la Madeleine. The new City Garage, celebrated with an event featuring French pastry chef Jeffrey Cagnes and live music, aims to blend the brand’s Mediterranean roots with Parisian flair. The inaugural event also showcased CUPRA’s first electric SUV, the CUPRA Tavascan. City Garages are a pivotal part of CUPRA’s strategy, providing unique customer experiences, fostering cultural connections, and promoting collaborations. The expansion of City Garages worldwide aligns with CUPRA’s impressive sales growth, surpassing 450,000 cars sold since its launch in 2018.

(PRESS RELEASE) PARIS, 4-Nov-2023 — /EuropaWire/ — CUPRA has landed in Paris to add a new impulse to the city’s exciting cultural and culinary scene with the opening of its first CUPRA City Garage in France. Located on the iconic Boulevard de la Madeleine, known for its status as a hotspot for fashion and design in the French capital, the City Garage is situated in the perfect neighbourhood.

To celebrate the launch of its eighth City Garage, CUPRA hosted an event within the new space yesterday evening. The inauguration featured a collaboration with new CUPRA ambassador, the French pastry chef Jeffrey Cagnes, who created for the occasion specially themed pastries that echo the brand’s Mediterranean origins. Cagnes will have a permanent patisserie at the Paris CUPRA City Garage. Live music was provided by Lous and the Yakuza and top DJ Stella Bossi took to the decks to play an exclusive set.

Guests were treated to a glimpse of the brand’s first electric SUV, the CUPRA Tavascan, that took centre stage inside. The CUPRA Tavascan will be on display at the City Garage for a further three weeks after the opening.

“Opening our first CUPRA City Garage in France represents a real milestone for the brand. Paris is one of the world’s most emblematic cities and at the heart of European culture. It has many connections with our hometown of Barcelona through its obsession with design, architecture and gastronomy. Paris is also a city of ideas with a long non-conformist tradition, which perfectly aligns with the CUPRA brand”, said Wayne Griffiths CEO of CUPRA.

Jeffrey Cagnes and CUPRA: An uncompromising spirit of innovation

CUPRA shares a common passion with its new Tribe member Jeffrey Cagnes: the uniqueness of bold design and a desire to surprise and challenge expectations. Renowned as a leading visionary in new French pastry, Jeffrey Cagnes shares CUPRA’s rebellious spirit.

“The opening of the CUPRA City Garage in the heart of Paris, dedicated to our young brand fills us with pride. Through City Garages, we foster synergies with cities and encourage new collaborations. In Paris, we aspire to establish deep connections with urban culture and design but also to develop strong relationships with local talents such as our new CUPRA ambassador, the talented pastry chef Jeffrey Cagnes”, added Robert Breschkow, Managing Director for CUPRA France.

CUPRA City Garages expand worldwide

CUPRA City Garages have become key elements in the brand’s strategy. With the City Garages, CUPRA wants to connect with the cities and their culture, hosting events and exhibitions as well as contributing to developing new local talents and collaborations. These new spaces, located in iconic areas of top cities worldwide, allow the brand to offer an unconventional and unique customer experience, putting people at the centre of its distribution strategy.

CUPRA’s international expansion continues at pace. The brand has opened CUPRA City Garages in Mexico City, Milan, Munich, Lisbon, Rotterdam and in Sydney, and recently added another in Berlin. Madrid is set to follow Paris and host the next CUPRA City Garage in early 2024.

The continuing expansion of CUPRA’s network of CUPRA City Garages coincides with the release of record-breaking sales figures for the brand, which has already sold over 450,000 cars since its launch in 2018.

Media Contact:

Ezequiel Avilés
Strategic Communications and Reputation
T / +34 646 303 738 

Owen Prowel
Strategic Communications and Reputation
T / +34 683 157 186 



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