Tag Archives: Wayne Griffiths

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

Renowned Film Director J.A. Bayona Becomes CUPRA Global Ambassador for Creativity and Innovation

(IN BRIEF) Spanish film director and producer J.A. Bayona has been named a global ambassador for CUPRA, a Spanish automotive brand, to promote creativity and innovation. The collaboration was announced at an event in CASA SEAT, strengthening CUPRA’s connection to … Read the full press release

CUPRA Joins Forces with 37th America’s Cup in Barcelona, Unveils “CUPRA Cube” Countdown Timer

(IN BRIEF) CUPRA, an automotive brand, has entered into a strategic alliance with the 37th America’s Cup, one of the world’s major sporting events, taking place in Barcelona for the first time. To mark this partnership, CUPRA unveiled the “CUPRA … Read the full press release

SEAT and Volkswagen Prioritize Spanish Suppliers for Electric Vehicle Project

(IN BRIEF) SEAT S.A. and the Volkswagen Group have taken a significant step towards localizing the production of electric vehicles by allocating over 75% of the material costs for the Small BEV project to suppliers based in Spain. This move … Read the full press release

CUPRA Expands to Paris with Inaugural City Garage, Showcasing Electric SUV

(IN BRIEF) CUPRA, the Spanish automaker, has made its mark in Paris by opening its first CUPRA City Garage on the prestigious Boulevard de la Madeleine. The new City Garage, celebrated with an event featuring French pastry chef Jeffrey Cagnes … Read the full press release

CUPRA Opens Stylish City Garage in Berlin’s Vibrant Am Tacheles District

(IN BRIEF) CUPRA, the Spanish automotive brand, has expanded its global presence by opening a new CUPRA City Garage in Berlin’s lively Am Tacheles district. The launch event celebrated the connection between Berlin and Barcelona, two cities known for their … Read the full press release

King Felipe VI Receives SEAT S.A. Executive Committee to Discuss Electric Mobility and Record-Breaking Performance

(IN BRIEF) His Majesty King Felipe VI of Spain held an audience with the Executive Committee of SEAT S.A., led by its President, Wayne Griffiths, at Palacio Albéniz in Barcelona. During the meeting, SEAT S.A. executives updated the King on … Read the full press release

SEAT S.A. Achieves Record-Breaking H1 Financial Results Driven by CUPRA’s Success and Increased SEAT Brand Volume

(IN BRIEF) SEAT S.A. has achieved exceptional financial results in the first half of 2023, with an operating profit of 371 million euros, showcasing a notable increase due to the success of its CUPRA brand and heightened SEAT brand volume. … Read the full press release

SEAT S.A. Announces Battery Cell Assembly Plant in Martorell, Advancing Electrification Plan

(IN BRIEF) SEAT S.A., under the leadership of President Wayne Griffiths, has confirmed plans to construct a battery cell assembly plant in Martorell. The company has applied to the new Battery PERTE VEC and intends to invest an additional 300 … Read the full press release

SEAT Group appoints new General Counsel and Director of Legal Affairs and Governance from Cuatrecasas

(IN BRIEF) Víctor Manuel Sánchez has been appointed as general counsel and Director of Legal Affairs and Governance for SEAT Group companies in Spain. He will be reporting to the CEO of SEAT S.A. and succeeding Thomas Meiers and Marco … Read the full press release

CUPRA Unveils Radical Virtual Sports Car ‘DarkRebel’

(IN BRIEF) Spanish car manufacturer CUPRA has unveiled its virtual sports car, the CUPRA DarkRebel, which is the first showcar presented through Metahype, CUPRA’s space in the metaverse. The DarkRebel is defined by its sharp lines and the athletic proportion … Read the full press release

SEAT recognized for initiatives around mental health and pandemic response

(IN BRIEF) SEAT S.A. has won the European Sport & Healthy Company 2022 award in the Gold category for its projects related to the health and physical activity of its employees and of Spanish society in general. Among them were … Read the full press release

SEAT investe 3 miliardi di euro per passare dalla combustione all’elettrificazione, in occasione del 30° anniversario dello stabilimento di Martorell

(NOTIZIA IN BREVE) SEAT S.A., la casa automobilistica spagnola, festeggia il 30° anniversario dell’inaugurazione del suo stabilimento di Martorell con un investimento totale di 3 miliardi di euro per passare dalla combustione all’elettrificazione in tutte le aree della sua attività. … Read the full press release

SEAT invests €3 billion to shift from combustion to electrification, marking 30th anniversary of Martorell factory

(IN BRIEF) SEAT S.A., the Spanish automaker, is marking the 30th anniversary of the inauguration of its Martorell factory with a total investment of €3 billion to transition from combustion to electrification across all areas of its business. The transformation … Read the full press release

ABT CUPRA will compete in ABB FIA Formula E, the world’s first all-electric FIA World Championship

(PRESS RELEASE) MARTORELL, 9-Dec-2022 — /EuropaWire/ — SEAT S.A., a Spanish car manufacturer part of Volkswagen Group, has announced that its sports car brand CUPRA will be joining ABT, a German motor racing and auto tuning company, to compete in … Read the full press release

ABT CUPRA participera à l’ABB FIA Formula E, le premier Championnat du Monde FIA 100 % électrique au monde

(COMMUNIQUÉ DE PRESSE) MARTORELL, 9-Dec-2022 — /EuropaWire/ — SEAT S.A., un constructeur automobile espagnol faisant partie du groupe Volkswagen, a annoncé que sa marque de voitures de sport CUPRA rejoindra ABT, une société allemande de course automobile et de réglage … Read the full press release

CUPRA heads towards an electrified future with the production start of 204PS CUPRA Leon e-HYBRID

CUPRA Leon e-HYBRID now available in both 5-door and Sportstourer body styles with a power output of 204PS, in addition to the 245PS variant Plug-in hybrid variants to account for more than half of CUPRA Leon sales The introduction of … Read the full press release

CUPRA Formentor a strong contender for the Car of the Year 2021 award

The Car of the Year 2021 is judged by a panel of 60 prestigious motoring journalists from across Europe, representing 23 countries The final winner will be announced on March 1st (PRESS RELEASE) MARTORELL, 8-Jan-2021 — /EuropaWire/ — Sports car … Read the full press release

CUPRA expands team to achieve EUR 1 billion turnover — appoints Wayne Griffiths as Chairman of the Board

(PRESS RELEASE) MARTORELL, 2-Mar-2020 — /EuropaWire/ — Wayne Griffiths has been appointed Chairman of the Board of Directors of CUPRA. The appointment expands Griffiths’ responsibility as SEAT Executive Vice-President for Sales and Marketing and CUPRA Chief Executive Officer. CUPRA Board … Read the full press release

SEAT’s first electric car called Mii to debut in Oslo, Europe’s EVs capital

SEAT's first electric car called Mii to debut in Oslo, Europe's EVs capital

The SEAT on Tour roadshow will visit Oslo, Liverpool, Frankfurt, Paris and Milan (PRESS RELEASE) OSLO, 4-Jun-2019 — /EuropaWire/ — SEAT will debut its first ever electric car, Mii electric, in Oslo as part of its inaugural ‘SEAT on Tour’ … Read the full press release