Octavia Revamp: Škoda Auto’s Latest Iteration Shines in New Design

Octavia Revamp: Škoda Auto’s Latest Iteration Shines in New Design

(IN BRIEF) Škoda Auto has unveiled exterior sketches of the refreshed Octavia, the latest iteration of its iconic model that has achieved over seven million sales since its 1996 launch. The new Octavia features refined design elements, including updated headlights, bumpers, and a revised Škoda grille. The vehicle’s global digital premiere is scheduled for February 14. Notable enhancements include second-generation LED Matrix beam headlights with a unique crystalline element for improved aesthetics and illumination. The Octavia has been a consistent success story, holding the title of Europe’s most popular estate car since 2016 and receiving prestigious awards, including the Red Dot Award for product design in 2020.

(PRESS RELEASE) MLADÁ BOLESLAV, 6-Feb-2024 — /EuropaWire/ — ŠKODA AUTO, one of the world’s oldest car makers and Czech Republic largest private company part of Volkswagen Group, has revealed captivating exterior sketches of the refreshed Octavia, a vehicle that continues the remarkable legacy of Škoda’s iconic model, which has garnered over seven million sales since its debut in 1996. This latest incarnation introduces a refined exterior featuring redesigned bumpers, new headlights, and an updated Škoda grille, setting the stage for a refreshed and striking appearance. The global digital premiere of this modern marvel is scheduled for February 14.

Oliver Stefani, Head of Škoda Design, expressed his excitement about the evolution of the Octavia’s design, stating, “Revitalizing and evolving the design characteristics of our brand icons is both a demanding and fascinating task. For the Octavia’s latest update, we have reimagined the bumpers and the Škoda grille. At the same time, we have sharpened the contours of the headlights, lending our bestseller an even more striking and sporty appearance. With this fresh look and new features, such as second-generation LED Matrix beam headlights, the Octavia will continue to captivate everyday explorers in the coming years.”

The Octavia, now entering its fourth generation, will receive its facelift four years after the commencement of production. This versatile model will remain available in both hatchback and Combi estate variants and will introduce Sportline and RS versions as part of the refreshed series. One of the key enhancements comes in the form of advanced, second-generation LED Matrix beam headlights that offer a new lighting signature, delivering superior road illumination. These headlights also incorporate Crystallinium, a unique crystalline element that imparts a distinct blue hue to the headlight housing’s interior, further enhancing the vehicle’s aesthetic appeal.

The refreshed Octavia builds upon the tremendous success of the model range, with over seven million units delivered to customers since the inception of the first modern generation in 1996. Holding the title of Europe’s most popular estate car since 2016, the Octavia has garnered numerous awards and accolades from the international automotive press, including the prestigious Red Dot Award for outstanding product design in 2020, marking its third win in the series.

Media contact:

Thomas Drechsler
Head of Communications
e: thomas.drechsler@skoda-auto.cz
LinkedIn

SOURCE: Škoda Auto a.s.