(IN BRIEF) Czech carmaker Škoda Auto has provided a fleet of 45 vehicles to the organisers of the 2023 IIHF Ice Hockey World Championship, as it has done since 1993. The vehicles, the majority of which are all-electric or plug-in hybrids, will feature on the streets of the Latvian capital, Riga, and the Finnish city of Tampere, where the competition is taking place from 12 to 28 May. The new models will be used to showcase the carmaker’s new brand identity and electric models, while spectators will be able to experience the tournament through Škoda’s new virtual 3D reality concept, Škodaverse. Additionally, Škoda Auto will be the exclusive partner of the 2023 IIHF app, which is available in several languages and offers exciting background reports, statistics and a live ticker with goal alerts.
(PRESS RELEASE) MLADÁ BOLESLAV, 5-MAY-2023 — /EuropaWire/ — Škoda Auto has continually supported the IIHF Ice Hockey World Championship as the Official Main Sponsor since 1993. As ice hockey is a national passion in Czechia, the IIHF WM is an integral part of Škoda’s involvement in the international sports scene. The car manufacturer is providing a fleet of 45 vehicles, the majority of which are all-electric or plug-in hybrids, to the organisers of the tournament, which is taking place from 12 to 28 May 2023 in the Finnish city of Tampere and the Latvian capital, Riga.
“Škoda and ice hockey go hand in hand. We have been the Official Main Sponsor of the Ice Hockey World Championship for 30 years, and last year we extended this special partnership until 2027. The upcoming event is the perfect stage for us to showcase our new brand identity and current electric models. Fans in the stands can look forward to exclusive features in the Škodaverse: Under the banner ‘Explore the action’, they will be closer to the game than ever.”
Martin Jahn, Škoda Auto Board Member for Sales and Marketing
Longstanding sponsorship
From 12 to 28 May 2023, the world’s top 16 national teams will go head-to-head at the 2023 IIHF Ice Hockey World Championship in the Finnish city of Tampere and the Latvian capital, Riga. Škoda Auto has supported the IIHF Ice Hockey World Championship as a mobility partner since 1992. The following year, the carmaker became the Official Main Sponsor. In 2022, the partnership contract was extended for five years until 2027.
Škoda Auto presents new brand identity and provides vehicle fleet to organisers
In keeping with tradition, the Škoda logo will feature prominently in the centre circle of the ice rink, the stand boards and other places around the arenas. However, this year the look will be much different than in previous years as the brand presents its new brand identity at the 2023 IIHF Ice Hockey World Championship. This is not only expressed in the new picturemark and wordmark but also in the new brand strategy, which will be highlighted by product and brand presentations in and around the stadiums. Škoda will be presenting the Enyaq Coupé RS iV in the iconic Mamba Green and the Enyaq RS iV in Phoenix Orange on the ice rink in Tampere, while spectators in Riga will get to see the Enyaq Coupé Sportline iV in Phoenix Orange and the Octavia Combi RS iV in Mamba Green. In addition, the car manufacturer is positioning its electric models in the Škoda Fan Zones within the event’s Official Fan Zones.
What’s more, cars kitted out in full World Championship style will be seen on the streets of the Host Cities. Of the 45 vehicles shuttling the organisers, practically all are plug-in hybrid or electric models, such as the Enyaq iV, the Enyaq Coupé iV and the Enyaq Coupé RS iV 4×4. They are all branded in Emerald or Electric Green colours and bear the logos of Škoda Auto as the Official Main Sponsor of the 2023 IIHF Ice Hockey World Championship.
Experience even more with Škodaverse
During the tournament, Škoda Auto will be introducing the spectators to Škodaverse, which was launched in 2022. Fans at home and in the stadiums will be able to experience the world of ice hockey through virtual 3D reality. This creative approach aims to strengthen the connection between ice hockey enthusiasts and the Škoda brand, with the Škodaverse concept rolled out under the banner ‘Explore the Action’.
Škodaverse offers an array of exciting features: games, interactions with other visitors using custom Škoda avatars, an NFT gallery and much more. The NFT tokens create a unique goalie helmet that represents the cultural heritage of each participating nation. The initial design was created using artificial intelligence and then realised using 3D visualisation techniques. The designers set out to create unique masks that goalkeepers would not normally have the opportunity to wear, while celebrating the distinct cultural heritage of each country. Among the highlights is a virtual reproduction of the actual fan zone in Tampere. Once the tournament begins, users can also claim unique tokens and even be in for a chance of winning a trip with tickets to the Ice Hockey World Championship Final in Tampere. To take part, fans can log into Škodaverse and enter the competition. More information is available on the Škoda Storyboard.
2023 IIHF app powered by Škoda
This year, Škoda Auto is the exclusive partner of the 2023 IIHF app, which offers ice hockey fans exciting background reports and interesting statistics. The live ticker with goal alert also keeps supporters in on the action. In addition, users can guess the match outcomes and share their predictions with friends. The app is available in several languages and for both Android and iOS.
Media Contact:
Ariane Kilian
Head of Communications
e: ariane.kilian@skoda-auto.cz
t: +420 326 811 778
SOURCE: Škoda Auto
MORE ON ŠKODA, ETC.:
- Astor Asset Management 3 Ltd: Salinas Pliego Incumple Préstamo de $110 Millones USD y Viola Regulaciones Mexicanas
- Astor Asset Management 3 Ltd: Salinas Pliego Verstößt gegen Darlehensvertrag über 110 Mio. USD und Mexikanische Wertpapiergesetze
- ChargeEuropa zamyka rundę finansowania, której przewodził fundusz Shift4Good tym samym dokonując historycznej francuskiej inwestycji w polski sektor elektromobilności
- Strengthening EU Protections: Robert Szustkowski calls for safeguarding EU citizens’ rights to dignity
- Digi Communications NV announces the release of H1 2024 Financial Results
- Digi Communications N.V. announces that conditional stock options were granted to a director of the Company’s Romanian Subsidiary
- Digi Communications N.V. announces Investors Call for the presentation of the H1 2024 Financial Results
- Digi Communications N.V. announces the conclusion of a share purchase agreement by its subsidiary in Portugal
- Digi Communications N.V. Announces Rating Assigned by Fitch Ratings to Digi Communications N.V.
- Digi Communications N.V. announces significant agreements concluded by the Company’s subsidiaries in Spain
- SGW Global Appoints Telcomdis as the Official European Distributor for Motorola Nursery and Motorola Sound Products
- Digi Communications N.V. announces the availability of the instruction regarding the payment of share dividend for the 2023 financial year
- Digi Communications N.V. announces the exercise of conditional share options by the executive directors of the Company, for the year 2023, as approved by the Company’s Ordinary General Shareholders’ Meetings from 18th May 2021 and 28th December 2022
- Digi Communications N.V. announces the granting of conditional stock options to Executive Directors of the Company based on the general shareholders’ meeting approval from 25 June 2024
- Digi Communications N.V. announces the OGMS resolutions and the availability of the approved 2023 Annual Report
- Czech Composer Tatiana Mikova Presents Her String Quartet ‘In Modo Lidico’ at Carnegie Hall
- SWIFTT: A Copernicus-based forest management tool to map, mitigate, and prevent the main threats to EU forests
- WickedBet Unveils Exciting Euro 2024 Promotion with Boosted Odds
- Museum of Unrest: a new space for activism, art and design
- Digi Communications N.V. announces the conclusion of a Senior Facility Agreement by companies within Digi Group
- Digi Communications N.V. announces the agreements concluded by Digi Romania (formerly named RCS & RDS S.A.), the Romanian subsidiary of the Company
- Green Light for Henri Hotel, Restaurants and Shops in the “Alter Fischereihafen” (Old Fishing Port) in Cuxhaven, opening Summer 2026
- Digi Communications N.V. reports consolidated revenues and other income of EUR 447 million, adjusted EBITDA (excluding IFRS 16) of EUR 140 million for Q1 2024
- Digi Communications announces the conclusion of Facilities Agreements by companies from Digi Group
- Digi Communications N.V. Announces the convocation of the Company’s general shareholders meeting for 25 June 2024 for the approval of, among others, the 2023 Annual Report
- Digi Communications NV announces Investors Call for the presentation of the Q1 2024 Financial Results
- Digi Communications intends to propose to shareholders the distribution of dividends for the fiscal year 2023 at the upcoming General Meeting of Shareholders, which shall take place in June 2024
- Digi Communications N.V. announces the availability of the Romanian version of the 2023 Annual Report
- Digi Communications N.V. announces the availability of the 2023 Annual Report
- International Airlines Group adopts Airline Economics by Skailark ↗️
- BevZero Spain Enhances Sustainability Efforts with Installation of Solar Panels at Production Facility
- Digi Communications N.V. announces share transaction made by an Executive Director of the Company with class B shares
- BevZero South Africa Achieves FSSC 22000 Food Safety Certification
- Digi Communications N.V.: Digi Spain Enters Agreement to Sell FTTH Network to International Investors for Up to EUR 750 Million
- Patients as Partners® Europe Announces the Launch of 8th Annual Meeting with 2024 Keynotes and Topics
- driveMybox continues its international expansion: Hungary as a new strategic location
- Monesave introduces Socialised budgeting: Meet the app quietly revolutionising how users budget
- Digi Communications NV announces the release of the 2023 Preliminary Financial Results
- Digi Communications NV announces Investors Call for the presentation of the 2023 Preliminary Financial Results
- Lensa, един от най-ценените търговци на оптика в Румъния, пристига в България. Първият шоурум е открит в София
- Criando o futuro: desenvolvimento da AENO no mercado de consumo em Portugal
- Digi Communications N.V. Announces the release of the Financial Calendar for 2024
- Customer Data Platform Industry Attracts New Participants: CDP Institute Report
- eCarsTrade annonce Dirk Van Roost au poste de Directeur Administratif et Financier: une décision stratégique pour la croissance à venir
- BevZero Announces Strategic Partnership with TOMSA Desil to Distribute equipment for sustainability in the wine industry, as well as the development of Next-Gen Dealcoholization technology
- Digi Communications N.V. announces share transaction made by a Non-Executive Director of the Company with class B shares
- Digi Spain Telecom, the subsidiary of Digi Communications NV in Spain, has concluded a spectrum transfer agreement for the purchase of spectrum licenses
- Эксперт по торговле акциями Сергей Левин запускает онлайн-мастер-класс по торговле сырьевыми товарами и хеджированию
- Digi Communications N.V. announces the conclusion by Company’s Portuguese subsidiary of a framework agreement for spectrum usage rights
- North Texas Couple Completes Dream Purchase of Ouray’s Iconic Beaumont Hotel
- Предприниматель и филантроп Михаил Пелег подчеркнул важность саммита ООН по Целям устойчивого развития 2023 года в Нью-Йорке
- Digi Communications NV announces the release of the Q3 2023 Financial Results
- IQ Biozoom Innovates Non-Invasive Self-Testing, Empowering People to Self-Monitor with Laboratory Precision at Home
- BevZero Introduces Energy Saving Tank Insulation System to Europe under name “BevClad”
- Motorvision Group reduces localization costs using AI dubbing thanks to partnering with Dubformer
- Digi Communications NV Announces Investors Call for the Q3 2023 Financial Results
- Jifiti Granted Electronic Money Institution (EMI) License in Europe
- Предприниматель Михаил Пелег выступил в защиту образования и грамотности на мероприятии ЮНЕСКО, посвящённом Международному дню грамотности
- VRG Components Welcomes New Austrian Independent Agent
- Digi Communications N.V. announces that Digi Spain Telecom S.L.U., its subsidiary in Spain, and abrdn plc have completed the first investment within the transaction having as subject matter the financing of the roll out of a Fibre-to-the-Home (“FTTH”) network in Andalusia, Spain
- Продюсер Михаил Пелег, как сообщается, работает над новым сериалом с участием крупной голливудской актрисы
- Double digit growth in global hospitality industry for Q4 2023
- ITC Deploys Traffic Management Solution in Peachtree Corners, Launches into United States Market
- Cyviz onthult nieuwe TEMPEST dynamische controlekamer in Benelux, Nederland
- EU-Funded CommuniCity Launches its Second Open Call
- Astrologia pode dar pistas sobre a separação de Sophie Turner e Joe Jonas
- La astrología puede señalar las razones de la separación de Sophie Turner y Joe Jonas
- Empowering Europe against infectious diseases: innovative framework to tackle climate-driven health risks
- Montachem International Enters Compostable Materials Market with Seaweed Resins Company Loliware
- Digi Communications N.V. announces that its Belgian affiliated companies are moving ahead with their operations
- Digi Communications N.V. announces the exercise of conditional share options by an executive director of the Company, for the year 2022, as approved by the Company’s Ordinary General Shareholders’ Meeting from 18 May 2021
- Digi Communications N.V. announces the availability of the instruction regarding the payment of share dividend for the 2022 financial year
- Digi Communications N.V. announces the availability of the 2022 Annual Report
- Digi Communications N.V. announces the general shareholders’ meeting resolutions from 18 August 2023 approving amongst others, the 2022 Annual Accounts
- Русские эмигранты усиливают призывы «Я хочу, чтобы вы жили» через искусство
- BevZero Introduces State-of-the-Art Mobile Flash Pasteurization Unit to Enhance Non-Alcoholic Beverage Stability at South Africa Facility
- Russian Emigrés Amplify Pleas of “I Want You to Live” through Art
- Digi Communications NV announces the release of H1 2023 Financial Results
- Digi Communications NV Announces Investors Call for the H1 2023 Financial Results
- Digi Communications N.V. announces the convocation of the Company’s general shareholders meeting for 18 August 2023 for the approval of, among others, the 2022 Annual Report
- “Art Is Our Weapon”: Artists in Exile Deploy Their Talents in Support of Peace, Justice for Ukraine
- Digi Communications N.V. announces the availability of the 2022 Annual Financial Report
- “AmsEindShuttle” nuevo servicio de transporte que conecta el aeropuerto de Eindhoven y Ámsterdam
- Un nuovo servizio navetta “AmsEindShuttle” collega l’aeroporto di Eindhoven ad Amsterdam
- Digi Communications N.V. announces the conclusion of an amendment agreement to the Facility Agreement dated 26 July 2021, by the Company’s Spanish subsidiary
- Digi Communications N.V. announces an amendment of the Company’s 2023 financial calendar
- iGulu F1: Brewing Evolution Unleashed
- Почему интерактивная «Карта мира» собрала ключевые антивоенные сообщества россиян по всему миру и становится для них важнейшим инструментом
- Hajj Minister meets EU ambassadors to Saudi Arabia
- Online Organizing Platform “Map of Peace” Emerges as Key Tool for Diaspora Activists
- Digi Communications N.V. announces that conditional stock options were granted to executive directors of the Company based on the general shareholders’ meeting approval from 18 May 2021
- Digi Communications N.V. announces the release of the Q1 2023 financial results
- AMBROSIA – A MULTIPLEXED PLASMO-PHOTONIC BIOSENSING PLATFORM FOR RAPID AND INTELLIGENT SEPSIS DIAGNOSIS AT THE POINT-OF-CARE
- Digi Communications NV announces Investors Call for the Q1 2023 Financial Results presentation
- Digi Communications N.V. announces the amendment of the Company’s 2023 financial calendar
- Digi Communications N.V. announces the conclusion of two Facilities Agreements by the Company’s Romanian subsidiary
- Digi Communications N.V. announces the conclusion of a Senior Facility Agreement by the Company’s Romanian subsidiary
- Patients as Partners Europe Returns to London and Announces Agenda Highlights
- GRETE PROJECT RESULTS PRESENTED TO TEXTILE INDUSTRY STAKEHOLDERS AT INTERNATIONAL CELLULOSE FIBRES CONFERENCE
- Digi Communications N.V. announces Digi Spain Telecom S.L.U., its subsidiary in Spain, entered into an investment agreement with abrdn to finance the roll out of a Fibre-to-the-Home (FTTH) network in Andalusia, Spain
- XSpline SPA / University of Linz (Austria): the first patient has been enrolled in the international multicenter clinical study for the Cardiac Resynchronization Therapy DeliveRy guided by non-Invasive electrical and VEnous anatomy assessment (CRT-DRIVE)
- Franklin Junction Expands Host Kitchen® Network To Europe with Digital Food Hall Pioneer Casper
- Unihertz a dévoilé un nouveau smartphone distinctif, Luna, au MWC 2023 de Barcelone
- Unihertz Brachte ein Neues, Markantes Smartphone, Luna, auf dem MWC 2023 in Barcelona
- Editor's pick archive....