Kingfisher Expands Marketplace to Castorama France, Enhancing Home Improvement Offerings

Kingfisher Expands Marketplace to Castorama France, Enhancing Home Improvement Offerings

(IN BRIEF) Kingfisher announces the launch of a home improvement e-commerce marketplace at Castorama France, marking another milestone in its marketplace expansion strategy. With over 500,000 new products from third-party merchants, Castorama customers will enjoy a sevenfold increase in product choices, alongside the existing 70,000 products. The marketplace, built on a scalable technology platform in collaboration with Mirakl, aims to offer customers a broader selection while providing merchants with exposure to Castorama’s trusted brand. This move underscores Kingfisher’s commitment to delivering enhanced customer experiences and accelerating its digital transformation across its banners.

(PRESS RELEASE) LONDON, 21-Mar-2024 — /EuropaWire/ — Kingfisher is announcing the launch of a home improvement e-commerce marketplace at Castorama France, the latest milestone in the rapid development of its marketplace offer.

The launch follows the success and rapid growth of Kingfisher’s marketplaces at B&Q in the UK, Brico Dépôt in Spain and Portugal and its Koçtaş joint venture in Turkey.

Castorama France will introduce over 500,000 new products from verified third-party merchants onto its e-commerce channels. This represents a sevenfold increase in the product choice available for the banner’s customers, complementing the c.70,000 products already available directly from Castorama.

All third-party merchants will be selected by Castorama experts and undergo a thorough verification process to ensure they meet Castorama’s quality and ethical standards.

The marketplace allows merchants to raise their profile through association with Castorama’s well-known and trusted brand and benefit from a presence on its high-traffic website, which attracts between 10 and 15 million visitors per month. Merchants will also be able to access retail media solutions offered by Kingfisher.

The marketplace leverages a scalable Kingfisher technology platform built in conjunction with partners at Mirakl, the industry’s leading enterprise marketplace platform. Kingfisher is preparing to launch a further marketplace harnessing this technology at its Castorama Poland banner later this year.

Marc Vicente, Group Digital Director at Kingfisher said: “The launch of Castorama France’s marketplace is a very exciting milestone in our e-commerce strategy. We know that choice is vital for customers in e-commerce, particularly in home improvement, and our marketplaces are enabling us to deliver a vastly expanded product offering, at pace.

“The launch is a great example of our Powered by Kingfisher strategy in action. With the support of the Group’s marketplace technology and expertise, Castorama France has been able to build a compelling offer, tailored for the needs of its customers.”

The first marketplace in the Kingfisher Group launched at B&Q in March 2022 and it has seen rapid growth since then. Kingfisher reported in its Q3 2023/24 results that marketplace sales represented 35% of B&Q’s total e-commerce sales in October 2023. Kingfisher’s second marketplace launched at Brico Dépôt in Spain and Portugal in November 2022, and it grew to represent 20% of the banner’s e-commerce sales by the end of October 2023.

Kingfisher will provide a further update on the progress and performance of its marketplaces at its Full Year 2023/24 results on 25 March 2024.

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SOURCE: Kingfisher Group