UniCredit Debuts “Uni Sonos” at Milan Design Week 2024, Celebrating Women’s Empowerment and Creativity

UniCredit Debuts “Uni Sonos” at Milan Design Week 2024, Celebrating Women’s Empowerment and Creativity

(IN BRIEF) UniCredit unveils its collaboration with Arena di Verona and Studiopepe at Milan Design Week 2024 with “Uni Sonos,” a groundbreaking installation celebrating women’s empowerment, diversity, and creativity. Featuring costumes from the 100th Arena di Verona Opera Festival, the project embodies the concept of “Uni Sono,” where diverse voices unite in harmony. This collaboration underscores UniCredit’s commitment to excellence and change, aligning perfectly with Studiopepe’s innovative design approach. Through discussions, performances, and an immersive installation, Uni Sonos invites visitors to explore the intersection of culture, design, and inclusivity, echoing UniCredit’s dedication to supporting women’s empowerment and fostering community progress.

(PRESS RELEASE) MILAN, 21-Mar-2024 — /EuropaWire/ — UniCredit is thrilled to announce its participation in Milan Design Week 2024 with a brand-new collaboration with Arena di Verona and Milan-based design agency Studiopepe: Uni Sonos. Featuring a never-before-seen collection of stunning costumes of Aida and female figures created for the 100th Arena di Verona Opera Festival 2023 by Stefano Poda, the installation is a milestone bridging the world of finance and design and a celebration of women’s empowerment, diversity, and creativity.

This landmark collaboration is derived from the concept of “Uni Sono”, where voices with different timbres and characters unite to resonate with the same frequency and pitch, reflecting UniCredit and Studiopepe’s shared values of unity, support, and togetherness. In keeping with the concept of voices, Uni Sonos will feature a musical accompaniment to help bring the viewers’ experience of the installation to life.

Uni Sonos is born of two institutions working together who are a natural fit with each other, as Studiopepe’s extraordinary and innovative approach to design aligns perfectly with UniCredit’s commitment to excellence, being forward-thinking, and acting for change.

The project also reinforces UniCredit’s long-term partnership with Fondazione Arena di Verona, the only Italian opera foundation directed by a woman, Cecilia Gasdia (currently in her second term). Uni Sonos showcases the very peak of female creativity and culture in a unique setting that mirrors the iconic Arena di Verona, with contemporary amphitheater-shaped structures that serve as both a stage for performances and a communal gathering space. Its inviting, curved forms encourage exploration and the pleasure of discovery.

The Auditorium will also host discussions, uniting thought leaders and innovators to delve into topics related to Italian culture, societal trends, and aspirational design.

Andrea Orcel, UniCredit Group CEO, said: “UniCredit is proud to make its debut at Milan Design Week 2024, a renowned and historic event, as well as a symbol of Italian and international creative capacity. Uni Sonos fully represents UniCredit’s belief in women’s empowerment, equity, and inclusion, thanks to installations and performances that represent the cutting edge of design by Italy’s most innovative women designers. We are proud to collaborate with Studiopepe, celebrating a partnership that provides a platform to showcase the work of these young women designers. This event testifies that inclusive and sustainable growth, driving communities to progress, and unlocking the potential of our clients and people, are all at the heart of our daily commitment to all our stakeholders”.

Throughout Milan Design Week, visitors will experience the power of voice and unity through a series of captivating performances and the installation at the UniCredit Building. These enchanting evening performances will create a unique and immersive experience that underscores the significance of integration and togetherness. During the day, attendees are also invited to record audio clips of their own voices, to be woven into an evocative symphony. This interactive element of the project emphasizes the importance of creativity and interaction in shaping a more equitable and sustainable world, and the symphony will become another part of UniCredit’s proudly rich and forward-thinking artistic heritage.

Uni Sonos celebrates UniCredit’s shared values and dedication to push the boundaries of creativity while supporting women’s empowerment across different spaces and sectors. Come and celebrate women’s pivotal role in Italy’s cultural heritage and enjoy the fusion of music, costume, and architecture in this truly immersive experience.

DATES:
Opening Night
14 April from 6:30 pm to 10.30 pm

Talks
·       Women & Design – Tuesday, 16 April at 6.00 pm
·       Economics of Art&Culture and Women Empowerment – Friday, 19 April at 6.00 pm
·       The Opera Feminine Characters – Saturday, 20 April at 6.00 pm

Open to Public
15 to 21 April daily from 10 am to 8 pm with two performances daily at 5.30 pm and 7 pm

LOCATION: UniCredit Building, Via Borromei 5, 20123 Milano

Media Contact:

Media Relations
E mail: mediarelations@unicredit.eu

SOURCE: UniCredit