Vodafone’s One for One Initiative: Revolutionizing Mobile Phone Recycling

Vodafone’s One for One Initiative: Revolutionizing Mobile Phone Recycling

(IN BRIEF) Vodafone’s One for One initiative, launched in June 2022 in Germany, has made significant strides in mobile phone recycling by promising to recycle an old phone for every new one purchased. Teaming up with Closing the Loop, the program has collected over 1.5 million phones, making it one of the largest in the telecom industry globally. This effort has not only prevented harmful substances from entering landfills but has also reintroduced valuable raw materials like gold, silver, and copper back into the recycling ecosystem, reducing the need for environmentally damaging mining practices. Additionally, the initiative has created jobs in socially disadvantaged regions and secured living wages for local people. While challenges like carbon footprint and local recycling infrastructure persist, Vodafone remains committed to expanding its efforts and fostering a more circular economy for mobile phones worldwide.

(PRESS RELEASE) BERKSHIRE, 22-Mar-2024 — /EuropaWire/ — In June 2022, Vodafone launched its One for One initiative, promising customers in Germany that for every new mobile phone bought, the company would bring an old one back into the recycling ecosystem.

Over the past two years, together with partner and leading provider of e-waste compensation Closing the Loop, Vodafone has collected more than 1.5 million mobile phones for professional recycling.

As a result, One for One is already one of the world’s largest mobile phone recycling programmes in the telecommunications industry.

Bringing value to raw materials

In total, more than 80 tonnes of e-waste have been collected by the One for One scheme.

From this, more than 6,300 kg of copper, 37 kg of silver and 7 kg of gold will be returned into the recycling system. They can then be processed further, being reused by the tech industry or broken down and taken into jewellery production.

This brings a range of benefits.

Firstly, it stops mobile phones ending up in landfills, where harmful substances such as lead, mercury, cadmium and arsenic can have a negative effect on the environment and local community.

Secondly, valuable raw materials and rare earths such as gold, silver, copper and cobalt are returned into the recycling ecosystem meaning they do not have to be mined at a cost to the environment.

A final positive side effect is that the process of collecting old mobile phones provides new sources of income and jobs in socially disadvantaged regions. This is because Closing the Loop works exclusively with local partners in the collection countries – mostly countries without safe recycling structures.

Supporting developing countries

Currently, most of the mobile phones are collected in Ghana, Nigeria and Cameroon before being shipped to Europe for safe recycling.

Since the programme launched, more than 3,800 living wages have been secured for local people by the jobs this scheme has created.

Despite the carbon footprint of transporting the phones, the initiative offsets this through its ability to reduce carbon through recycling.

While local recycling would be better, it is not always possible, but this is one of the areas Closing the Loop is working on with a variety of organisations, with the aim of building an African recycling facility next year.

Minimising e-waste

E-waste is a global problem. Its solution must not end at our borders. With One for One, we are taking responsibility and setting an example for the industry, says Michael Jungwirth, Managing Director Public Affairs & Sustainability at Vodafone Germany

Across our global footprint at Vodafone, we are ensuring a longer life cycle through optimised repair, re-trade and recycling services working with partners like Recommerce.

And teaming up with WWF, we’re collecting one million phones for the planet with the hope of increasing the number of used mobile phone devices returned to us for trade-in, donation or recycling and encouraging a more circular economy for mobile phones.

In addition, to support our goal to reuse, resell or recycle 100% of our network waste, we launched Asset Marketplace, a business-to-business solution within Vodafone that allows us to re-sell and repurpose large decommissioned electrical items like masts and antennae. This helps us reduce carbon emissions and resource use by not needing to purchase new items.

Media Contact:

GroupMedia@vodafone.com

SOURCE: VODAFONE