VELUX Group Appoints Aliëtte van der Wal-van Dijk as EVP for Global Marketing

VELUX Group Appoints Aliëtte van der Wal-van Dijk as EVP for Global Marketing

(IN BRIEF) The VELUX Group, a leading manufacturer of roof windows and skylights, has named Aliëtte van der Wal-van Dijk as the new Executive Vice President (EVP) for VELUX Global Marketing, effective from December 1. Aliëtte, with over 25 years of experience in leadership roles at international corporations such as Philips and Procter & Gamble, will bring her expertise in marketing and brand management to VELUX. She previously served as Senior Vice President in Philips, where she led the Consumer Health Business Development venture. Aliëtte’s appointment comes as VELUX continues its mission to positively impact people’s health and the environment. She will succeed Keith Riddle, who retires after almost 20 years at VELUX, including six years as EVP for Sales and Marketing.

(PRESS RELEASE) COPENHAGEN, 29-Sep-2023 — /EuropaWire/ — Aliëtte brings more than 25 years of experience in local and global Business leadership roles, including rich experience in Marketing and Brand Management, from leading international corporations Philips and Procter & Gamble, working in Europe and the US. Most recently, Aliëtte has led the venture Consumer Health Business Development as Senior Vice President in Philips, where she was responsible for building a position in this domain.

“I’m truly excited to join the VELUX Group. The company purpose of contributing positively to people’s health and the environment as well as the values of the company appeal a lot to me. VELUX is an incredibly strong and positive brand and I’m excited to get the opportunity to help further develop and strengthen the brand value and business in the future”, Says Aliëtte van der Wal-van Dijk.

“We are excited to welcome Aliëtte to VELUX. Aliëtte comes with extensive business and marketing experience from major international brands, where she has worked within business-to-business-to-consumer market dynamics and where marketing played a pivotal role in driving success. We look forward to Aliëtte applying her great strategic and tactical expertise in VELUX to develop our brand further and support the growth of the company”, says Lars Petersson, CEO of the VELUX Group.

Privately, Aliëtte is 50 years old and lives in The Netherlands with her husband, with whom she has three children. Aliëtte will continue to live in The Netherlands and commute to Hørsholm and other locations on a regular basis.

Aliëtte takes over from Keith Riddle who has acted as interim Executive Vice President for Global Marketing since May this year. Keith Riddle has decided to retire and move back to Scotland after an impressive career,  and almost 20 years in VELUX, including 6 years as EVP for Sales and Marketing.

“Keith has achieved great results in his career in VELUX. He has been pivotal in transitioning the Sales & Marketing organisation, which was built on national sales companies, into a globally connected business while still retaining a local face where it is most important: in day-to-day customer interaction and he will be missed as a great colleague”. says Lars Petersson, CEO of the VELUX Group.

About the VELUX Group

For more than 80 years, the VELUX Group has created better living environments for people around the world; making the most of daylight and fresh air through the roof. Our product programme includes roof windows and modular skylights, decorative blinds, sun screening products and roller shutters, as well as installation and smart home solutions. These products help to ensure a healthy and sustainable indoor climate, for work and learning, for play and pleasure. We work globally – with sales and manufacturing operations in more than 35 countries and around 11,000 employees worldwide. The VELUX Group is owned by VKR Holding A/S, a limited company wholly owned by non-profit, charitable foundations (THE VELUX FOUNDATIONS) and family. In 2022, the VELUX Group had total revenue of EUR 2.99 billion, VKR Holding had total revenue of EUR 4.29 billion, and THE VELUX FOUNDATIONS donated EUR 181 million in charitable grants.

For more information about VELUX Group, visit

Media Contact:

Stine Green Paulsen
Director Global Media Relations, VELUX Group
+45 61 12 03 32



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