PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

PUMA Launches RE:SUEDE 2.0 Sneakers: Taking Sustainable Footwear to the Next Level

(IN BRIEF) PUMA announces the commercial release of its RE:SUEDE 2.0 sneaker, following the successful conclusion of its two-year pilot project aimed at exploring sustainable end-of-life solutions for footwear. During the experiment, PUMA produced 500 pairs of the iconic Suede sneaker using compostable materials and tested their decomposition process under tailored industrial conditions. Now, the RE:SUEDE 2.0 will be available for purchase, incorporating lessons learned from the experiment and feedback from volunteers who wore the initial RE:SUEDE pairs. Customers will have the option to return worn-out sneakers for composting, aligning with PUMA’s commitment to circularity and waste reduction outlined in its FOREVER. BETTER. sustainability strategy.

(PRESS RELEASE) HERZOGENAURACH, 22-Apr-2024 — /EuropaWire/ — Sports company PUMA will make a commercial version of its experimental RE:SUEDE sneaker, the RE:SUEDE 2.0, available for sale. PUMA showed it was able to successfully turn the RE:SUEDE into compost under tailor-made industrial conditions during a two-year pilot project.

As part of the experiment, which was successfully concluded in late 2023, PUMA produced 500 special pairs of its iconic Suede sneaker with materials selected for their ability to decompose, such as Zeology tanned Suede. Volunteers wore the RE:SUEDE for half a year before they returned them to PUMA, so the sneakers could be turned into compost at PUMA’s composting partner in a specially equipped industrial composting set up.

PUMA will now make 500 pairs of the commercial version of this shoe, the RE:SUEDE 2.0, available for sale on puma.com/eu and Zalando Plus starting April 22. The commercial version has been developed to incorporate the lessons learned during the experiment and the feedback received from the volunteers.

“RE:SUEDE 2.0 is an important step towards finding viable end of life solutions for our footwear,” said Anne-Laure Descours, PUMA Chief Sourcing Officer. “While we are excited about this progress, we will continue to innovate with our partners to determine the infrastructure needed for a scalable long-term solution, essential for achieving meaningful impact in waste reduction.”

Once the RE:SUEDE 2.0s are worn out, customers can return them for free. PUMA will then send the sneakers to its partners so they can be put through a specially equipped industrial composting process. In exchange for sending them back, customers will receive a 20% discount on their next purchase.

The RE:SUEDE project and the novel polyester recycling programme RE:FIBRE were created as part of PUMA’s “Circular Lab”, an innovation hub led by PUMA’s innovation and design experts aimed at creating the future of the company’s circularity programmes. Rethinking the way PUMA produces and moving towards a more circular business model is one of the priorities of the company’s FOREVER. BETTER. sustainability strategy over the coming years.

PUMA

PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For 75 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as Football, Running and Training, Basketball, Golf, and Motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs about 20,000 people worldwide, and is headquartered in Herzogenaurach/Germany.

Media Contact:

ROBERT-JAN BARTUNEK
Teamhead Corporate Communications
ROBERT.BARTUNEK@PUMA.COM

SOURCE: PUMA SE