Tag Archives: sports

Experts Explore Sustainable Solutions in Sports Apparel Industry on Experts in Sport Podcast

(IN BRIEF) In this episode of the Experts in Sport podcast, host Martin Foster engages with guest Joanna Czutkowna to delve into the sustainability challenges facing the sports apparel industry. They dissect larger issues within the fashion industry, including the … Read the full press release

Telefónica Movistar Extends Support for Movistar KOI eSports Team at MWC

(IN BRIEF) During the Mobile World Congress (MWC), Telefónica Movistar announced its commitment to continue supporting the Movistar KOI eSports team for three more years, marking a decade of involvement in eSports since its pioneering entry into the field. Movistar … Read the full press release

Telefónica Redefines Sports Experience with ‘Telefónica Open Gateway’ Demo at MWC 2024

(IN BRIEF) At Mobile World Congress (MWC) 2024, Telefónica introduces the ‘Telefónica Open Gateway’ demo, showcasing an innovative way to experience sports through immersive virtual reality (VR) technology powered by Open Gateway APIs. Partnering with YBVR, a leading VR company … Read the full press release

Deutsche Telekom Showcases “Connecting your world” Promise at MWC 2024 with AI Premiere and Soccer Excitement

(IN BRIEF) Deutsche Telekom’s presence at Mobile World Congress (MWC) 2024 revolves around its brand claim “Connecting your world,” emphasizing innovation, entertainment, and brand immersion. At the heart of their exhibit is “Telekom Super Soccer,” an interactive 3D LED installation … Read the full press release

UniCredit Sponsors Youth America’s Cup, Nurturing Next Generation of Sailors

(IN BRIEF) UniCredit has announced its support for the third edition of the Youth America’s Cup and will serve as the naming partner for the UniCredit Youth America’s Cup Regatta. Scheduled from September 17th to 26th in Barcelona, the event … Read the full press release

Volkswagen and DFB Promote Inclusion and Diversity in Football at SPOBIS Conference in Hamburg

(IN BRIEF) The SPOBIS Conference in Hamburg saw discussions revolving around inclusion, diversity, and football, featuring the German Football Association (DFB) and Volkswagen. The ‘Inclusion in Football’ workshop addressed topics such as inclusive football clubs, emphasizing experiences over results, and … Read the full press release

Saint-Gobain’s Team of Olympic and Paralympic Athletes Gathers for Ambitious Goals

(IN BRIEF) On January 4th, Saint-Gobain, the Official Supporter for renovation and sustainable construction solutions of the Paris 2024 Olympic and Paralympic Games, brought together its Team of athletes, #AimingHigher, at the “Maison du Handball.” The athletes, including Luc Abalo … Read the full press release

ABN AMRO Extends Partnership with Esther Vergeer Foundation to Promote Inclusivity in Sports for Children with Disabilities

(IN BRIEF) ABN AMRO has announced an extension of its partnership with the Esther Vergeer Foundation for an additional two years, continuing their joint efforts to enable children with physical disabilities and chronic conditions to engage in sports and experience … Read the full press release

80% of Torchbearers Announced for Paris 2024 Olympic and Paralympic Torch Relays

(IN BRIEF) Paris 2024 has revealed that 80% of the 11,000 Torchbearers for the Olympic and Paralympic Torch Relays have been selected. These Torchbearers, representing diverse backgrounds, will carry the Olympic and Paralympic Flames throughout France, igniting excitement and anticipation … Read the full press release

BT Extends Sponsorship of Welsh Rugby Union Sides for Record 10 Consecutive Years

(IN BRIEF) BT has confirmed its commitment to sponsor all four Welsh professional rugby union teams, including Ospreys, Cardiff Rugby, Scarlets, and Dragons, until the conclusion of the 2023-24 season. This marks a decade of continuous sponsorship, making it one … Read the full press release

CES 2024: Luminar and Mercedes-AMG Extend Partnership to Enhance Safety in Formula 1 with LiDAR Technology

(IN BRIEF) Luminar, a global automotive technology company, has expanded its partnership with Mercedes-Benz to collaborate with the Mercedes-AMG PETRONAS Formula 1 Team. The collaboration aims to integrate Luminar’s LiDAR technology into the Official FIA F1 Safety Car, the Mercedes-AMG … Read the full press release

bp and BWT Alpine F1 Team Join Forces to Boost Energy Efficiency and Sustainability

(IN BRIEF) bp and BWT Alpine F1 Team have announced a partnership focused on enhancing energy efficiency and sustainability at the Alpine F1 Team’s Enstone facility in Oxfordshire. The collaboration leverages bp’s advanced data measurement and analysis tools, including DIGBOX®, … Read the full press release

CUPRA and Wilson Introduce Revolutionary LT Padel Racket Inspired by UrbanRebel Racing Concept

(IN BRIEF) CUPRA, in collaboration with Wilson Sporting Goods Co., has revealed the innovative CUPRA Wilson LT Padel Racket, the third racket developed under this partnership. Designed entirely by CUPRA and crafted by Wilson, the racket draws inspiration from CUPRA’s … Read the full press release

World Children’s Day: H&M Move Collaborates with Sport Without Borders to Promote Youth Sports

(IN BRIEF) H&M Move and Sport Without Borders have partnered to empower young people through sports on World Children’s Day. This two-year collaboration will offer 2,500 young individuals in Sweden meaningful activities during physical education lessons, after-school programs, and school … Read the full press release

CUPRA Presents Latest Car Models to FC Barcelona Women’s Team

(IN BRIEF) CUPRA, the Spanish automotive brand, visited the FC Barcelona Women’s team training facility to gift each player with one of their latest car models. The players had the choice between the fully-electric CUPRA Born and the CUPRA Formentor … Read the full press release

DHL Slides into Role as Official Logistics Partner for International Luge Federation

(IN BRIEF) DHL has become the Official Logistics Partner of the International Luge Federation (FIL), entering a multi-year agreement that involves providing logistical support for athletes’ equipment, marketing, and hospitality materials. The partnership commences in the winter season of 2023/2024, … Read the full press release

Bell Centre and Montreal Canadiens Partner with Rio Tinto to Introduce Infinitely Recyclable Aluminum Cups, Eliminating Plastic Waste

(IN BRIEF) The Bell Centre, home to the Montreal Canadiens, is joining forces with Rio Tinto to introduce infinitely recyclable cups made from aluminum produced in Quebec’s Saguenay – Lac-Saint-Jean region. This five-year partnership aligns with the Montreal Canadiens’ “The … Read the full press release

SIXT Scores a Slam Dunk with Multi-Year Global Partnership with Los Angeles Lakers

(IN BRIEF) SIXT, a prominent global provider of premium mobility services, has announced a major sports sponsorship deal with the legendary Los Angeles Lakers, one of the most iconic franchises in professional basketball. This multi-year global partnership signifies SIXT’s first … Read the full press release

SIXT Embarks on Multi-Year Sports Sponsorship Journey with the Chicago Bulls

(IN BRIEF) SIXT, a renowned global provider of premium mobility services, has unveiled an exciting new partnership with the Chicago Bulls, one of the most iconic franchises in professional basketball. This multi-year sponsorship agreement marks SIXT’s debut in U.S. sports … Read the full press release

Enel Joins Forces with Atalanta Football Club as Official Energy Partner for Sustainability

(IN BRIEF) Enel, a multinational power company, has entered into a partnership with Italy’s Atalanta football club to become its Official Energy Partner. As part of the collaboration, Enel’s logo will feature prominently at Atalanta’s stadium, including on LED screens, … Read the full press release

Independent Study Reveals Alarming Financial Health of UK Football Clubs, Urges Corrective Actions

(IN BRIEF) An independent study co-authored by a Management School, published alongside the UK Government’s response to the ‘A sustainable future – reforming club football governance’ White Paper, reveals concerning findings regarding the deteriorating financial health of football clubs. The … Read the full press release

Loughborough University Athletes Shine at World Athletics Championships, Bringing Home Multiple Medals

(IN BRIEF) Loughborough University athletes have achieved remarkable success at the World Athletics Championships held in Budapest. Over nine days of intense competition, the university’s athletes secured an impressive medal tally of three golds, one silver, and two bronze medals. … Read the full press release

New Students Embark on Dynamic Introduction Week at TU Eindhoven, Fostering Campus Engagement

(IN BRIEF) The 2023 introduction week for new students at TU Eindhoven commenced on August 21, led by rector magnificus Silvia Lenaerts. Unlike the previous year, both bachelor and master students will participate together in a comprehensive program that includes … Read the full press release

Young People Recognize Importance of Sports, but Face Barriers Due to Global Issues, Reveals IOC and Allianz Research

(IN BRIEF) Initial global research findings by the International Olympic Committee (IOC) and Allianz reveal that 72% of young people consider playing sports important, while over 90% of parents recognize the physical and mental health benefits of sports participation for … Read the full press release

Loughborough University Student Lauren Cox Wins Bronze at Swimming World Championships

(IN BRIEF) Loughborough University student Lauren Cox made history by winning a bronze medal in the Women’s 50m Backstroke at the Swimming World Championships in Fukuoka, Japan. She became the first British woman in seven years to medal individually at … Read the full press release

Loughborough University’s Impressive Contingent Ready for World Athletics Championships

(IN BRIEF) Loughborough University will be well-represented at the upcoming World Athletics Championships in Budapest, with a significant number of current students and alumni set to compete. The university’s athletes will participate in various events, including the 800m, pole vault, … Read the full press release

Audi Extends Partnership with FC Bayern Women to Promote Women’s Soccer

(IN BRIEF) Audi and FC Bayern Women have announced a two-year extension of their partnership, emphasizing their commitment to promoting women’s soccer. As part of the alliance, Audi provides the team with company cars and recently launched the “Werde #12teFrau” … Read the full press release

Michelin Group Takes Full Ownership of ASM Clermont Auvergne, Ensuring Club Continuity and Transformation

(IN BRIEF) Michelin Group has acquired full ownership of ASM Clermont Auvergne, a renowned rugby club. The acquisition aims to ensure the club’s continuity and guide its transformation. Michelin shares the club’s ambition to restore its athletic goals while improving … Read the full press release

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across … Read the full press release

University of St Andrews commits to gender equality in golf through The R&A Women in Golf Charter

(IN BRIEF) The University of St Andrews in Scotland has signed The R&A Women in Golf Charter, committing to gender equality and diversity in the golf industry. The charter, launched in 2018, promotes the recruitment, retention and progression of women … Read the full press release

New research project explores sports arenas as sites of cultural dynamics and relations

(IN BRIEF) The University of Freiburg is leading a German-French research project on the significance of sport arenas as spaces for cultural dynamics and relations, as well as socioeconomic and political conditions. The project involves six researchers from the fields … Read the full press release

Elegance, Creativity, and “French Art de Vivre” Highlighted by Paris 2024 Look and Pictograms

(IN BRIEF) Paris 2024 unveiled the Look of the Games and the pictograms of Olympic and Paralympic disciplines, showcasing the elegance, creativity, and “French art de vivre” of the Games. The 62 pictograms, presented in the form of coats of … Read the full press release

Zalando Doubles Down on Sports, Offers Dedicated Content and Expert Brands for Customers

(IN BRIEF) Zalando, a leading European online platform for fashion and lifestyle, is inspiring customers to stay active with its Sports category by providing dedicated content hubs and new expert brands for clothing, equipment, and accessories for all types of … Read the full press release

SportAccord World Sport & Business Summit will be held in Ekaterinburg from 14 to 22 August 2021

(PRESS RELEASE) LAUSANNE, 10-Aug-2021 — /EuropaWire/ — SportAccord World Sport & Business Summit, a 6-day annual gathering bringing together representatives from more than 100 international sports federations and organisations,  will be part of the Atmosphere Landscape Festival, which will be … Read the full press release

Fanpictor unterzeichnet mehrjährige Partnerschaft mit dem Königlich Belgischen Fussballverband

Fanpictor signs multi-year partnership with Royal Belgian Football Association

(PRESS RELEASE) Niederuzwil, Schweiz und New York, USA, 1-Jul-2021 — /EuropaWire/ — Der Königlich Belgische Fussballverband (RBFA) verkündet eine mehrjährige Partnerschaft mit Fanpictor, einem Schweizer Technologieunternehmen der NOEXIS Gruppe, um die Digitalisierung innerhalb des Verbandes voranzutreiben. Fanpictor integriert seine bedürfnisspezifischen … Read the full press release

Fanpictor signs multi-year partnership with Royal Belgian Football Association

Fanpictor signs multi-year partnership with Royal Belgian Football Association

(PRESS RELEASE) NIEDERUZWIL, Switzerland / NEW YORK, NY, United States, 1-Jul-2021 — /EuropaWire/ — The Royal Belgian Football Association (RBFA) has announced a multi-year partnership with Fanpictor, a Swiss technology company within the NOEXIS group. Fanpictor will support the association’s … Read the full press release

Wanda Sports Group Company Infront extends Vierschanzentournee partnership until 2025/26

(PRESS RELEASE) ZUG, 14-Sep-2020 — /EuropaWire/ — Infront, a sports marketing company part of Wanda Sports Group, has announced it prolonged the exclusive marketing partnership for the annual Vierschanzentournee with the German Ski Association (DSV) and the Austrian Ski Association … Read the full press release

First Infront Leadership Award goes to Tappara ice hockey club CEO Mikko Leinonen

(PRESS RELEASE) GOTHENBURG, 2-Jun-2020 — /EuropaWire/ — Sports marketing company Infront, part of Wanda Sports Group, toghether with The Alliance of European Hockey Clubs (E.H.C.) have announced the first winner of the inaugural Infront Leadership Award – Mikko Leinonen, CEO … Read the full press release

EBU announces the appointment of Glen Killane as Executive Director of Eurovision Sport

(PRESS RELEASE) GRAND-SACONNEX, Switzerland, 9-Apr-2020 — /EuropaWire/ — EBU announces the promotion of Glen Killane to the role of Executive Director of Eurovision Sport. He succeeds Stefan Kürten, who announced in December that he will leave the EBU in June … Read the full press release

Montagu announces the acquisition of RTI Surgical Holdings’ OEM business

(PRESS RELEASE) LONDON, 13-Feb-2020 — /EuropaWire/ — Leading European private equity firm, Montagu Private Equity to acquire the OEM, sports and reconstructive surgery implants divisions of RTI Surgical Holdings. RTI’s OEM business has a global customer base for biologic, metal … Read the full press release