Iberdrola Unveils Refreshed Brand Identity, Emphasizing Sustainability and Innovation

(IN BRIEF) Iberdrola has unveiled a refreshed brand identity that aligns with its position as a sustainable and innovative leader in renewable energy. The new logo retains the recognizable icon while making it easier to apply in digital formats. The updated visual identity reflects Iberdrola’s commitment to sustainability, with a color palette representing renewable energy, water, and the sun. The brand evolution also includes a new typeface and optimized resources to reduce the carbon footprint. This modernized brand identity showcases Iberdrola’s optimism, innovation, and dedication to a sustainable future. The implementation will be carried out sustainably, allowing the old and new brand elements to coexist as necessary.

(PRESS RELEASE) BILBAO, 24-May-2023 — /EuropaWire/ — Iberdrola (BME: IBE), a Spanish multinational leader in clean energy and a pioneer in the deployment of smart grids, has introduced a refreshed brand identity that reflects the company’s commitment to sustainability, innovation, and its position as a global leader in renewable energy. The evolution builds upon the recognizable icon while adapting to the digital age and simplifying application across formats.

The updated brand identity aims to create a more sustainable, digital, approachable, and modern brand for Iberdrola. Sustainability has always been a cornerstone of Iberdrola’s values, driving its efforts to meet society’s energy needs while preserving the environment for future generations. The brand evolution reinforces Iberdrola’s ambition to remain a pioneer in the decarbonization of society, embodying its commitment to the well-being of all individuals.

The new logo features a lowercase design for a more modern and approachable look, enhancing legibility and bringing the brand closer to its stakeholders. The simplified logo is also 50% lighter, resulting in lower energy consumption, faster download speeds, and efficiency gains in energy, cost, and time.

To further support sustainability efforts, other brand resources have been optimized to reduce the carbon footprint, including eco-design principles, material choices, waste reduction, energy savings, and local production. The chosen color palette represents Iberdrola’s vision and association with renewable energy (green), water (blue), and the sun (orange). Additionally, the new typeface family, IberPangea, ensures effective communication in both digital and offline environments.

The brand evolution underscores Iberdrola’s forward-thinking and innovative spirit while preserving its core essence. The implementation will follow sustainable practices, with the logo replacement based on economic and sustainability criteria. The aim is for both old and new brand elements to coexist as needed, reflecting Iberdrola’s continued commitment to making a positive impact on the planet and society at large.

Media contact:

Tel: +34 91 784 32 32
comunicacioncorporativa@iberdrola.es

SOURCE: Iberdrola, S.A.