LONDON, 03-Aug-2017 — /EuropaWire/ — Schroders has been ranked second amongst the top 100 asset managers for its digital intelligence when communicating with clients.
The 2017 report by Living Group analysed the digital communications of the world’s leading asset managers, with each firm ranked against 50 criteria across 4 key categories; web functionality, website content, active social media channels and social media content. The analysis focused on digital and social media engagement with intermediaries and financial advisers.
The report found only 11% of asset managers provided exceptional digital content and engaging functionality for financial advisers and intermediaries. Schroders was highlighted for its complete digital performance and website user experience.
Please click here to read the full report.
James Cardew, Global Head of Marketing at Schroders, said:
“In today’s digital world, our clients expect to find information online quickly and easily. At Schroders a ‘digital first’ approach has been our core focus and over the past two years we have rolled out a series of dramatic improvements to our website to provide a more user-centric experience.
“We’ve upgraded our global web platform and redesigned our sites for a better mobile experience; we’ve developed algorithms to surface relevant content to users and track user journeys to provide a more personalised experience; and, to compliment these structural changes, we’ve evolved our content strategy, investing in increasingly popular online content such as video and infographics. To help financial advisers gain a better understanding of their clients, we’ve launched online tools such as incomeIQ. Digital was front of mind throughout the design of our recent brand refresh and this has resulted in higher levels of engagement across our digital platforms.
“Knowing that our intermediaries don’t always want to come to our website for certain information, we’ve also continued to develop our approach to social media, taking a platform agnostic approach, which allows us to adapt to our clients’ preferences and provide them with relevant content on the social media platforms that they use the most. This has resulted in a big increase in followers and engagement over the course of the last year.”
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SOURCE: Schroders plc