Espoo, Finland, 16-5-2014 — /EuropaWire/ — Rovio Entertainment is pleased to announce that Pekka Rantala will join its executive team as Chief Commercial Officer (CCO) starting June 2nd.
Pekka Rantala has a solid track record with over twenty years of experience in sales and marketing of consumer brands across several industries, from technology to fast-moving consumer goods. Prior to joining Rovio, Pekka held various executive positions. At Nokia he was responsible for all worldwide go-to-market and marketing activities as SVP, Marketing. Before that he was responsible for Nokia’s business in Europe, Russia and former CIS countries as SVP, Customer and Market Operations. Most recently Pekka served as Managing Director of Fazer Brands and CEO of Hartwall, Finland.
“We are proud to have Pekka join Rovio,” said Mikael Hed, CEO of Rovio. “Pekka will be in charge of our commercial strategy and will play a key operational role in taking Rovio to the next level by forging even stronger relationships with our key partners. Country operations will also be under Pekka’s area of responsibility.”
“I’m really excited to join Rovio,” said Pekka Rantala. “I’ve been an avid Angry Birds fan from day one, and have in fact partnered with Rovio in different ways over the years at the organizations I worked for. It’s going to be very inspiring to work with this talented team and to solidify our commercial strategy for the years to come.”
Rovio also announced that Blanca Juti, currently EVP of Brand Office, has joined Rovio’s Executive Team as Chief Marketing Officer (CMO).
“Blanca joined Rovio last November as the head of the then-new Brand Office which brought together brand strategy, company creative direction, marketing, communications, customer support and consumer insights,” said Mikael Hed.
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About Rovio Entertainment
Rovio Entertainment Ltd is a global industry-changing entertainment media company headquartered in Finland, and the creator of the globally successful Angry Birds™ characters franchise. Angry Birds, a casual puzzle game, became an international phenomenon within a few months of its release. Angry Birds has expanded rapidly into multifaceted entertainment, publishing, and licensing to become a beloved international brand. Rovio’s animated Angry Birds feature film is slated for July, 2016. www.rovio.com