JYSK continues to support Save the Children Denmark on the project Work2Learn in Bangladesh

4-4-2013 — /europawire.eu/ — For four years JYSK has cooperated with Save the Children Denmark on the project Work2Learn in Bangladesh. JYSK continues the support in 2013 – now as a business partner.

JYSK has for the last four years cooperated with Save the Children Denmark on the development of the project Work2Learn, which strives to create a better future for underprivileged, Bangladeshi children and adolescents.

»JYSK has been actively engaged in the work with Work2Learn, and since the country is in a developmental phase, it is part of our strategy to support Save the Children and the project. That is why we continue supporting Work2Learn – now as a business partner to Save the Children,« says Communications & CSR Director at JYSK, Jonas Schrøder.

A joint responsibility
As a business partner JYSK donates a larger amount of money to Save the Children Denmark. Among other things, the money goes to the Work2Learn project, which is a joint responsibility that is carried out by support and engagement from the cooperation between local authorities, Scandinavian companies and educational institutions.

»The support from, among others, JYSK has a significant signalling effect. The more we shout – especially with support from large, international companies like JYSK – the more we are being heard. The frames are set – a sustainable model is developed – now we can begin to think long-term,« says Head of CSR Partnerships at Save the Children Denmark Camilla Erika Lerberg.

Work2Learn provides Bangladeshi children and adolescents with the opportunity of getting a vocational education that combines a nine-month school period with a three-month practical course at factories in the capital of Dhaka. Read more about Work2Learn at http://www.jysk.com/frontpage/responsibility/work2learn.htm.

For more information, please contact:
Communications & CSR Director at JYSK, Jonas Schrøder, + 45 4090 5493, jsch@jysk.com

In 1979, Danish entrepreneur Lars Larsen opened his first JYSK store. Today, JYSK has grown to more than 2,000 stores within 34 countries, employing around 17,500 people. JYSK’s ambition is to provide a great offer for everyone within sleeping and living, fulfilled with JYSK stores all around the world. The group is still owned by Lars Larsen and the annual turnover is approximately € 2.6 billion.

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