The Specialist Works launches new platform for charities to utilise unsold advertising space

Inspired by our good friends at Virgin Unite to combine “profit and purpose” with our day job, our mission is to open up FREE and remnant direct marketing space for selected charities in 2016 and beyond.

LONDON, 24-Feb-2016 — /EuropaWire/ — With the generous cooperation of hundreds of leading UK retailers and media owners we are launching a new platform (just a process, really) for charities to utilise unsold advertising space on the basis that it’s far better to give it away (or pay a fraction of the cost) than waste it; and as a result offer charities an effective marketing voice to millions of potential donors.

Having worked in media for over 20 years on both the owner and agency sides, I know that at least 10% of advertising space in the UK is consistently unsold (10% of a £7 billion marketplace? That’s enough to house the communications of the entire charity sector!).

So, why are we doing this?

Firstly, for the same feeling of satisfaction you get from knowing that your day job is purposeful. As a serial Sunday Times Best Company to Work For this really is embedded in our culture.

Secondly, this is a positive way of raising awareness of the direct marketing channels that we specialise in (we currently work with a number of charities).

Thirdly, I have a personal bee in my bonnet about the millions of pounds in value of unsold ad space that should be given away or sold on a remnant basis to charities.

I know there will be challenges because we are going to create real change. But I run a resilient team and I am sure together we can build momentum and forever change the way that the media industry values charity marketing.

At this stage you simply need to put your name forward to be shortlisted for relevant direct marketing campaigns in 2016 and 2017.

It will then be useful to talk or meet to discuss the media channels in which we operate and how this project can be planned and implemented to work for you.

To find out more please email me direct on (or ask your fundraising director to get in touch). We will get straight back to you.




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