SCHWYZ, CH, 28-Nov-2016 — /EuropaWire/ — Siren Group, an advertising agency, announced today the opening of its European office in Switzerland. The expansion reflects the company’s growing client base and the successful growth into European markets.
Siren Group attributes their growth to it’s unique business model – zero risk advertising. The company’s confidence in the quality results delivered to their clients and it’s motivation to drive business performance, sees them invest their own capital into client campaigns. Unlike traditional agencies who charge clients based on “exposure”, or on CPM/CPC, Siren Group’s clients only pay for new customers and/or leads, which minimizes the financial risk. This approach has given Siren Group the edge over many of its competitors.
“When we started the company, with just a few members, we realized we had created something unique. One that would have a massive impact on the way traditional media agencies pitch their businesses to clients.” said Max Entin, President of Siren Group.
“Many skeptics were quick to comment on this strategy as unsustainable. Yet four years on we have exponentially grown the business by over 100%.” said Max.
Siren Group clients range from small sized businesses to Fortune 500 companies across many industries. To date have included Microsoft, ZALORA, American Income Life Insurance Company and Plarium. The primary focus still performance based customer sign-up and lead generation.
Max added, “We are disrupting the status quo in the advertising world. Instead of selling advertising to clients, we partner with them in creating long-term, sustainable advertising campaigns. The success of this approach has seen our company go from strength to strength in acquiring new clients and retaining our current clients.”
The sudden business growth for Siren Group led to the expansion of its workforce.
Siren Group currently employs 33 individuals and that number will increase with the opening of its European offices. Siren Group’s personnel consist of highly skilled, creative, analytical strategists, with the majority having a software development background. The company has spent years developing proprietary, in-house technology systems to ensure ad-spend is invested into the right channels. These owned systems are one of the company’s unique selling points, and as a result assist in providing the best returns for their clients.
Max concluded “Opening this new office allows us to ensure that we are able to bring the same level of client attention and quality that they expect from us with an in-market presence.”
Siren Group, with its unique business model, is revolutionizing the advertising industry and in doing so, growing their business. The company has to date delivered over 600 million leads and customers to their clients.
About Siren Group
Siren Group Ltd. is an online advertising firm that offers a unique combination of technology and human capital, with highly skilled creative design and media buying teams working together to deliver exceptional advertising results for hundreds of clients.
With staff across North America and Europe Siren Group has a strong and successful track record of driving traffic globally. Since inception, we have helped our clients run successful ad campaigns worldwide, reaching hundreds of millions of consumers.
Siren Group do not “sell” their services. Instead they partner with clients and invest their own capital into the ad campaigns in exchange for revenue share. For more information visit: http://www.sirenltd.com
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