Morrisons to start delivering groceries online across the Midlands

Bradford, UK, 10-1-2014 — /EuropaWire/ — Morrisons has begun making its first online food deliveries.  The supermarket’s distinctive yellow vans began delivering groceries to homes across the Midlands from 6.00am this morning.

Morrisons has seen strong interest in its dot-com offer with many thousands registering their interest and on the first day there will be hundreds of deliveries to homes across the Midlands.Customers have also been importing their shopping lists from all the major grocers.The Morrisons.com offer replicates many in-store services provided by the company’s Market Street butchers, bakers and fishmongers.For example, a virtual butcher, enables customers to choose how thickly their steak is cut. Orders will then be expertly prepared by Morrisons Academy-trained butchers in its manufacturing sites.Other features of the Morrisons.com offer will deal with customer concerns about the freshness of the food bought online, the variability of delivery charges and convenience of online food deliveries.

  • Delivery charges will be £1, £3 or £5 depending on whether it’s peak, off-peak or standard times. Unlike rival services, Morrisons.com will have a predictable charges that does not vary if demand changes.
  • Customers will receive a one hour time slot because they have told us that two hours is too long to wait.
  • The expert review is a rosette rating system that gives customers an honest assessment of the quality and seasonality of every item of produce.
  • The doorstep check allows customers to check the freshness of the products before they accept them.

Dalton Philips, Chief Executive of Morrisons, said:  “Today, Morrisons becomes a truly multi-channel business with an online offer that will lead the market in freshness, value and service, powered by best-in-class technology. It will be the closest thing on the internet to being in a store and selecting food yourself.”Morrisons expects to be covering fifty per cent of the country by the beginning of 2015.

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