Paris, San Francisco, 29-9-2014 — /EuropaWire/ — L’Atelier BNP Paribas has announced the appointment of Nathalie Doré as the CEO of its San Francisco-based American subsidiary. She is succeeding Sergi Herrero. Nathalie Doré will report to Louis Treussard, CEO of L’Atelier BNP Paribas, whose President is Olivier Dulac.
Nathalie Doré, aged 39, who holds a French Master’s Degree (DESS) in Marketing and a BA in Business from Dublin City University (Ireland), began her career in 1998 in marketing at CETELEM. She then joined the team of L’Atelier BNP Paribas in 2001 as head of Events and as head of International Business Development until 2010. For 4 years, Nathalie was the global head of Digital Marketing and E-Business Europe at BNP Paribas Cardif, the insurance subsidiary of the BNP Paribas Group with a presence in 37 countries.
“Nathalie’s return to L’Atelier is very good news, as I am well aware of her energy and her passion for all things digital. She will be able to develop this enthusiasm within L’Atelier BNP Paribas’ American team and to enhance the synergies that are the source of our model’s value; her experience in the insurance sector strengthens her considerable expertise in current topics such as e-health, the Internet of Things, big data and digital transformation”, Louis Treussard said. “Our entity has three missions: to share the latest trends in Silicon Valley with our corporate clients (watch), to advise them on how to integrate these trends into their strategy (consulting), and lastly, to take the next step by helping them to work with startups (labs). I have every confidence in the future of our San Francisco subsidiary and that it will continue to lead the field through its digital watch process in this very dynamic region”.
L’Atelier: Accelerating innovation
For 35 years, L’Atelier BNP Paribas has identified breakthrough innovations that signal changes for companies, and has helped them to transform these innovations into concrete, operational projects. L’Atelier scouts the new territory of technological innovation in all sectors (including finance, health, large retailers, and automotive, among others) to identify emerging practices. The uniqueness of its technology watch process is based on its presence in Paris, San Francisco and Shanghai and on its open architecture approach to operating worldwide. L’Atelier is a media content producer (website, radio, TV), and a crossroads for the exchange and sharing of information (conferences and study tours), as well as a provider of digital strategy consulting for companies. L’Atelier Lab’s open innovation approach completes the package by bringing innovative entrepreneurs and major corporations together to accelerate the development of their shared projects. www.atelier.net