(PRESS RELEASE) STOCKHOLM, 16-Sep-2020 — /EuropaWire/ — Swedish multinational networking and telecommunications company Ericsson (NASDAQ: ERIC) has released the latest study from its ConsumerLab titled “Augmenting the daily commute”. The report uncovers consumer behavior both before and during the COVID-19 crisis and post-pandemic expectations. Some eighty percent (80%) of respondents say it is likely they will return to their usual commute after the crisis, even if only one in four (25%) definitely wants to go back to it.
Knowing what consumers value during their daily commute can be used to influence positive changes and adapt the commuting experience going forward – especially when it comes to requirements on technology and connectivity.
Safety and driver assistance were a few of the topics explored in the report. The study tested a total of 16 mobility concepts with consumers with fifty-eight percent of the respondents highly interested in features that send alerts when a driver is not paying attention to a danger ahead.
In-vehicle continual connectivity, which involves having a stronger and more consistent internet connection for all passengers, compared to the regular internet access available on a smartphone, is another concept highly interesting for 50 percent of the respondents, these consumers would even like to take suggestions from their vehicles to change routes in order to avoid call drops or lags along the way.
Five predictions for post-COVID world
Other highlights from the report include:
This study represents the opinions of 130 million smartphone users in 16 global cities. In addition to the consumer interviews, expert interviews were conducted with senior executives from telecom operators, mobility service providers and vehicle manufacturers between March and April 2020 to gain a perspective on industry sentiments around the future of mobility for consumers.
Read the full report here.
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Media contact:
Press Office Phone: +46 10 719 69 92
media.relations@ericsson.com
SOURCE: Telefonaktiebolaget LM Ericsson
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