Soybeans account for more than 50% of the grains harvested in Brazil and they are responsible for helping to develop communities and infrastructure in the country’s rural Midwest region of Mato Grosso. Follow Case IH and New Holland harvesters as they raise the curtain on the 2018 soybean harvest and meet the people who have dedicated their lives to this crop. Watch the full webisode on: cnhindustrial.com/behindthewheel
LONDON, 19-Mar-2018 — /EuropaWire/ — Case IH and New Holland Agriculture, the global agricultural brands of CNH Industrial N.V. (NYSE: CNHI / MI: CNHI), are responsible for some 50% of Brazil’s soybean harvest. That’s quite something, as it amounted to some 170 million/tons in 2017, and 2018 is set to be another record year. Soybeans are Brazil’s most important cereal crop, one that has help spearhead economic and social development in the country’s former ‘forgotten region’ of Canarana in Araguaia, Mato Grosso State.
By providing the country’s famers with advanced harvesting technology, the soybean harvest has been transformed into a profitable enterprise, replacing the traditional Gaucho cattle ranches. The advanced combine harvesters of both Case IH and New Holland are produced domestically in Brazil at World Class Manufacturing facilities, and have been tailored to suit the country’s specific harvesting requirements.
The latest CNH Industrial Behind the Wheel webisode introduces us to the faces behind the soybean harvest: from multigenerational farmers to researchers and machinery specialists, and enables us to gain a valuable insight into the importance of this flag raising event for the country’s rural heartland.
Watch the webisode at: cnhindustrial.com/behindthewheel
CNH Industrial N.V. (NYSE: CNHI / MI: CNHI) is a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. Each of the individual brands belonging to the Company is a major international force in its specific industrial sector: Case IH, New Holland Agriculture and Steyr for tractors and agricultural machinery; Case and New Holland Construction for earth moving equipment; Iveco for commercial vehicles; Iveco Bus and Heuliez Bus for buses and coaches; Iveco Astra for quarry and construction vehicles; Magirus for firefighting vehicles; Iveco Defence Vehicles for defence and civil protection; and FPT Industrial for engines and transmissions. More information can be found on the corporate website: www.cnhindustrial.com
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SOURCE: CNH Industrial N.V.