Alma Media Solutions Launches Efficiency Drive with Change Negotiations

(IN BRIEF) Alma Media Solutions, the centralized organization responsible for advertising sales and digital advertising development within Alma Media, is embarking on efficiency enhancement measures to bolster future competitiveness. Driven by a subdued growth outlook in the market and a strategy to expedite implementation, Alma Media Solutions plans to reorganize its operations, leveraging previous system investments to streamline processes. Change negotiations, excluding Netello employees, are set to commence, potentially resulting in the reduction of up to 38 positions. These negotiations will address proposed efficiency improvements, potential impacts on personnel, reorganization of functions, job description alterations, and opportunities for training and relocation. With a focus on accelerating growth and diversifying advertising services, Alma Media Solutions aims to enrich its digital marketing solutions and expand advertising service production and procurement channels to better serve customer and agency needs. Director Tiina Kurki underscores the company’s commitment to enhancing value creation in the digital landscape and meeting evolving customer expectations.

(PRESS RELEASE) HELSINKI, 4-Mar-2024 — /EuropaWire/ — Alma Media’s centralised organisation for advertising sales and development of digital advertising Alma Media Solutions is planning efficiency enhancement measures to strengthen future competitiveness. The negotiations planned by Alma Media Solutions are based on the market’s subdued growth outlook and on the intention to accelerate implementation of the strategy through re-organisation. In addition, previous system investments will enable more automated and efficient processes in the operations of Alma Media solutions in the future.

Alma Media Solutions will start change negotiations with its personnel regarding Alma Media’s centralised organisation for advertising sales and development of digital advertising. The negotiations do not include Netello employees. According to current estimates, the implementation of planned measures can lead to a reduction of up to 38 people.

The negotiations will discuss the employer’s initial plans for improving the efficiency of operations and the possible effects of their implementation on personnel. Topics covered include among others, reorganisation of functions, changes in job descriptions and transfers from one task to another, as well as training and relocation opportunities.

In accordance with Alma Media’s strategy, Alma Media Solutions aims to accelerate the growth and development of media advertising by expanding the offering of digital marketing solutions and diversifying advertising service production and purchasing channels.

We are exploring options to develop our service portfolio to enable the success of our customers and their agencies. We want to further accelerate value creation in the digital environment, renew our offering and meet the expectations of our customers’, says Director Tiina Kurki, Alma Media Solutions.

Alma Media in brief

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal. We inspire human curiosity and choice by creating services that combine technology and content with a local heart. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Jobly, Etuovi.com, Nettiauto and Nettimoto. Our recruitment services include prace.cz and jobs.cz in the Czech Republic, Profesia.sk in Slovakia and mojposao.net in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 12 countries in Europe and employs approximately 1,700 professionals. Alma Media’s revenue from continuing operations was EUR 305 million in 2023 of which the share of digital business was 82%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at www.almamedia.fi/en/.

Media Contact:

Tiina Kurki
Director, Alma Media Solutions
tel. +358 10 665 2015

SOURCE: Alma Media