Alma Media and Partners Drive Innovation with TET.FI Service for Youth Employment Exploration

Alma Media and Partners Drive Innovation with TET.FI Service for Youth Employment Exploration

(IN BRIEF) Alma Media, Jobly, and the Finnish Children and Youth Foundation are partnering to create a new service called TET.FI that will consolidate all available TET (Tutustumiskoulutus) jobs for young people in Finland. The aim is to make it easier for youth to find and apply for training opportunities, while also increasing the number of TET placements across the country. The service will launch in August and provide support and materials for participating companies. By offering valuable work experiences, the program aims to inspire young individuals and guide them towards potential career paths, benefiting both companies and the future workforce of Finland.

(PRESS RELEASE) HELSINKI, 12-May-2023 — /EuropaWire/ — Alma Media (HEL: ALMA), a Finnish media and digital service business company, Jobly, and the Finnish Children and Youth Foundation are collaborating to create an inclusive platform for young people to explore working life through the TET (Tutustumiskoulutus) concept. The goal is to develop a service that aggregates all available TET jobs in one place, simplifying the search and application process for training opportunities. By launching the service in August, they aim to significantly increase the number of TET placements in Finland and encourage more organizations and young individuals to participate.

Modernizing the TET Concept

The joint project, initiated in early 2022, focused on refining the TET concept and producing supportive materials for participating organizations and young individuals. In the next phase, the new service will be introduced, consolidating traineeships offered by companies into a single platform. This will facilitate easier access and application to TET jobs while motivating companies to provide valuable work experiences to young people. Participating companies will have access to support, materials, and tips to ensure a successful TET period.

“Many apply for a TET job at their parent’s workplace or other familiar place. The new service allows young people to find a job in an industry that they are genuinely interested in, even without existing contacts at the company. The service puts young people on an equal footing when places are available for everyone to find and apply for,” says Heidi Harju from the Finnish Children and Youth Foundation.  

“The service will be launched in August, and we hope that as many positions as possible will be available on the platform at the launch stage. Many companies, such as Orion, HK, Restel, Deloitte and Stora Enso, have already joined the project, and they want to offer valuable working life experiences to future employees and will post TET advertisements next autumn,” continues Harju.

Benefits for Companies and Young Individuals

Alma Media has been offering working life experiences to TET workers for three consecutive years. During their TET week, young individuals have the opportunity to gain insights into Alma’s various activities and engage in a project that they present to the company’s representatives. The well-planned TET period benefits both companies and young individuals, as it can generate interest in specific career paths and allow employers to guide potential future workers in their respective fields. Early exposure to important choices related to working life is crucial for the societal development of Finland, which seeks enthusiastic experts in various fields.

“Our experiences with TET workers have been positive. We have noticed that young people have gained a lot of new perspective on, for example, their own career choices. The TET period gives them a peek into an environment that they would not otherwise necessarily have access to. Having more than one TET worker at once is worthwhile, as the young people have found the group’s support and teamwork very rewarding,” says Alma Media’s Elina Kukkonen, SVP, Communications and Brand.  

Introduction to working life, or TET, is a Finnish concept that was started in 1979. It is now part of the official curriculum.  

Heidi Harju, Programme Manager, Finnish Children and Youth Foundation
+358 (0)50 428 2031

Elina Kukkonen, Senior Vice President, Communications and Brand, Alma Media Corporation
+358 (0)10 665 2333

Alma Media in brief

Alma Media is an international company of digital media, marketplaces and services with a strong capacity for renewal. We inspire human curiosity and choice by creating services that combine technology and content with a local heart. In Finland, our best-known brands include Kauppalehti, Talouselämä, Iltalehti, Jobly,, Nettiauto and Nettimoto. Our recruitment services include and in the Czech Republic, in Slovakia and in Croatia.

In Finland, our business operations include leading housing and automotive marketplaces, financial and professional media, national consumer media and content and data services for businesses and professionals. Alma Media’s international business in Eastern Central Europe, Sweden and the Baltic countries consists of recruitment services and an online marketplace for commercial properties.

Alma Media operates in 11 countries in Europe and employs approximately 1,700 professionals. Alma Media’s revenue from continuing operations was EUR 309 million in 2022 of which the share of digital business was 81%. Alma Media’s share is listed on NASDAQ Helsinki. Read more at

SOURCE: Alma Media Oyj


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