Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

Nettimökki by Alma Media Becomes Finland’s Most Comprehensive Cottage Rental Service

(IN BRIEF) Alma Media introduces an enhanced version of Nettimökki, its cottage rental platform, to meet the growing demand for domestic travel. The COVID-19 pandemic has led to a significant increase in Finnish cottage tourism, with many families opting for … Read the full press release

Environmental Accountability: Alma Media Implements Carbon Footprint Measurement for Digital Ads

(IN BRIEF) Finnish publisher Alma Media becomes the first in the country to offer advertisers a carbon footprint calculation for digital campaigns. The calculation will measure the greenhouse gas emissions generated by advertising on Alma Media’s ad network and report … Read the full press release

TEGO® Cycle: Evonik’s Breakthrough Additives for Energy-Efficient Plastic Recycling

(IN BRIEF) Evonik, a specialty chemicals company, has launched TEGO® Cycle, a range of additives aimed at improving the process and quality of recycled plastics. The additives save energy during mechanical recycling and enhance polymer properties, facilitating the transition to … Read the full press release

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across … Read the full press release

European Parliament Approves Draft Law to Empower Consumers and Promote Sustainable Products

(IN BRIEF) MEPs approve draft legislation to improve product labelling and durability, and combat misleading claims. The proposal aims to empower consumers in making environmentally friendly choices and encourage companies to offer more sustainable products. The legislation includes banning misleading … Read the full press release

Henkel and UPM Specialty Papers Push Boundaries of Paper Packaging with Grease-Resistant Solutions

(IN BRIEF) Henkel and UPM Specialty Papers have partnered to develop innovative coating technologies for fiber-based packaging. The collaboration aims to enhance the performance and sustainability of paper packaging by creating recyclable solutions with superior grease resistance and heat-sealability, providing … Read the full press release

ANDRITZ to Demonstrate Sustainable Wood Industry Solutions at LIGNA 2023 in Hanover

(IN BRIEF) ANDRITZ, an international technology group, will present its latest technologies and services for the wood industry at LIGNA 2023 in Hanover, Germany, from May 15 to 19. The company’s theme for the event is “Building the Future Together,” … Read the full press release

Infineon Showcases OptiMOS 7 MOSFETs at PCIM 2023 Tradeshows

(IN BRIEF) Infineon Technologies AG has launched its latest generation of power MOSFETs for automotive applications, called the OptiMOS 7 40V MOSFET family. These MOSFETs combine thin-wafer technology with innovative packaging to deliver significant performance benefits in tiny packages, making … Read the full press release

Collaboration between Infineon and Schweizer promises to improve electric vehicle efficiency

(IN BRIEF) Infineon Technologies and Schweizer Electronic are working on a solution to embed Infineon’s 1200 V CoolSiC™ chips directly onto printed circuit boards (PCB) in order to increase the efficiency of chips based on silicon carbide (SiC). The companies … Read the full press release

Luxembourg Stock Exchange and Chongwa Financial Asset Exchange extend collaboration with new agreement

(IN BRIEF) The Luxembourg Stock Exchange (LuxSE) and Chongwa (Macao) Financial Asset Exchange Co. (MOX) have signed a new Cooperation Agreement during the official visit of the Macao Special Administrative Region to Luxembourg. The agreement extends the scope of the … Read the full press release

Zalando revolutionizes online shopping with virtual fitting room experience

(IN BRIEF) Zalando, the popular online fashion platform, is introducing a virtual fitting room experience for millions of customers across all markets. In this campaign, customers can create a 3D avatar by entering their height, weight, and gender. For a … Read the full press release

Il CEO di Audi condivide i progressi del progetto di Formula 1 sostenibile all’Auto Shanghai

(NOTIZIA IN BREVE) Audi presenta per la prima volta il suo progetto di Formula 1 all’evento Auto Shanghai in Cina. L’amministratore delegato del marchio, Markus Duesmann, ha fornito informazioni sugli attuali progressi del progetto, che vedrà Audi competere nel campionato … Read the full press release

Audi CEO shares progress of sustainable Formula 1 project at Auto Shanghai

(IN BRIEF) Audi is presenting its Formula 1 project at the Auto Shanghai event in China for the first time. The brand’s CEO, Markus Duesmann, provided insight into the project’s current progress, which will see Audi compete in the FIA … Read the full press release

Accenture welcomes Unilever CEO Alan Jope to its board

(IN BRIEF) Alan Jope, the CEO of Unilever, has been appointed to the Board of Directors of Accenture, effective immediately. Mr. Jope, who will serve on the Nominating, Governance & Sustainability Committee, is a dynamic leader with vast expertise in … Read the full press release

I prodotti e il servizio di alta qualità di BASF guadagnano il premio Fornitore dell’anno da General Motors

(NOTIZIA IN BREVE) BASF è stata riconosciuta come Fornitore dell’anno 2022 da General Motors (GM) in occasione del suo 31° evento annuale Fornitore dell’anno. Il premio riconosce i fornitori globali che superano i requisiti di GM e forniscono tecnologie innovative … Read the full press release

BASF’s high-quality products and service earn Supplier of the Year award from General Motors

(IN BRIEF) BASF has been recognized as a 2022 Supplier of the Year by General Motors (GM) at its 31st annual Supplier of the Year event. The award recognizes global suppliers that exceed GM’s requirements and provide innovative technologies at … Read the full press release

FCA and ASA team up with influencer Sharon Gaffka to educate “fin-fluencers” on risks of promoting financial products

(IN BRIEF) The UK’s Financial Conduct Authority (FCA) and Advertising Standards Authority (ASA) have partnered with influencer Sharon Gaffka to educate “fin-fluencers” on the risks associated with promoting financial products. The FCA and ASA plan to engage with influencers and … Read the full press release

GfK and Minderest provide comprehensive overview of current prices in the market

(IN BRIEF) GfK and Minderest have collaborated to provide better, data-driven pricing in e-commerce. The partnership enables decision-makers in both retail and manufacturing to have a comprehensive overview of current market prices and recommendations for actionable price adjustments through GfK’s … Read the full press release

Henkel Adhesive Technologies presenta soluzioni di imballaggio efficienti in termini di risorse alla fiera METPACK

(NOTIZIA IN BREVE) Henkel Adhesive Technologies presenterà le sue soluzioni di imballaggio sostenibili e sicure alla prossima fiera METPACK a Essen, in Germania. L’azienda presenterà la sua gamma di soluzioni per il trattamento delle superfici, rivestimenti e sigillanti efficienti in … Read the full press release

Henkel Adhesive Technologies Presents Resource-Efficient Packaging Solutions at METPACK Trade Show

(IN BRIEF) Henkel Adhesive Technologies will showcase its sustainable and safe packaging solutions at the upcoming METPACK exhibition in Essen, Germany. The company will present its range of resource-efficient, energy-saving surface treatment solutions, coatings, and sealants focused on safety and … Read the full press release

Mariama Attah joins Deutsche Börse Photography Foundation as Associate Curator

(IN BRIEF) The Deutsche Börse Photography Foundation has appointed Mariama Attah as the Associate Curator for the Art Collection Deutsche Börse. Attah, who is the Head of Exhibitions at Open Eye Gallery in Liverpool, will advise the Deutsche Börse Photography … Read the full press release

Evonik Launches Online Portal to Help Customers Find the Right Methacrylate Monomers

(IN BRIEF) Evonik’s Specialty Methacrylate Monomers group has launched an online self-service portal called VISIOMER Toolbox to help customers find the right solution for their application needs. The portal offers technical support, product recommendations, and educational materials, accessible 24/7. A … Read the full press release

Volkswagen dealers gather in Hamburg for Brand Experience event to learn about brand’s future models and strategy

(IN BRIEF) Volkswagen has hosted a Brand Experience event in Hamburg where dealers from around the world have gathered to learn about the automaker’s future plans. During the event, attendees gained insights into Volkswagen’s upcoming line of models, which includes … Read the full press release

CUPRA kooperiert mit ROSALÍA für eine neue Kampagne zur Feier von Kreativität und Innovation

(IN KÜRZE) Die spanische Automarke CUPRA hat mit der Singer-Songwriterin ROSALÍA zusammengearbeitet, um eine neue Kampagne mit den Werten und der Vision der Marke zu starten. Die Kampagne umfasst ein Video von ROSALÍAs viralem Hit „Abcdefg“ aus ihrem Grammy-prämierten Album … Read the full press release

CUPRA Teams Up with ROSALÍA for New Campaign Celebrating Creativity and Innovation

(IN BRIEF) Spanish car brand CUPRA has collaborated with singer-songwriter ROSALÍA to launch a new campaign featuring the brand’s values and vision. The campaign includes a video of ROSALÍA’s viral hit “Abcdefg” from her Grammy-award winning album MOTOMAMI, featuring CUPRA … Read the full press release

Siemens lancia il convertitore di frequenza Sinamics G220 con tecnologia Clean Power e funzionalità Digital Twin

(NOTIZIA IN BREVE) Siemens ha annunciato il lancio di Sinamics G220, un nuovo convertitore di frequenza ad alte prestazioni con tecnologia di alimentazione pulita che riduce le armoniche fino al 97% senza la necessità di induttanze aggiuntive. È il primo … Read the full press release

Siemens Launches Sinamics G220 Frequency Converter with Clean Power Technology and Digital Twin Capability

(IN BRIEF) Siemens has announced the launch of Sinamics G220, a new high-performance frequency converter with clean power technology that reduces harmonics by up to 97 percent without the need for additional chokes. It is the first Sinamics drive to … Read the full press release

NatWest and West Yorkshire business leaders discuss boosting ethnic minority businesses

(IN BRIEF) Mayor Tracy Brabin and NatWest have held an event in Leeds to discuss advancing the growth potential of ethnic minority businesses in West Yorkshire. The event launched the ‘Time to Change: A blueprint for advancing the UK’s ethnic … Read the full press release

Infineon destaca materiales avanzados de silicio y banda prohibida ancha para impulsar la descarbonización y la digitalización en APEC 2023

(NOTICIA EN BREVE) Infineon Technologies está listo para exhibir una gama de soluciones de energía de alto rendimiento y eficiencia energética en la Conferencia de Electrónica de Potencia Aplicada 2023 en Orlando. La cartera de productos de la empresa de … Read the full press release

Infineon Highlights Advanced Silicon and Wide Bandgap Materials to Drive Decarbonization and Digitalization at APEC 2023

(IN BRIEF) Infineon Technologies is set to showcase a range of high-performance and energy-efficient power solutions at the 2023 Applied Power Electronics Conference in Orlando. The company’s product portfolio of advanced silicon and wide bandgap materials will be highlighted to … Read the full press release

H&M lancia la collezione primaverile per bambini con l’artista 3D Eva Cremers

(NOTIZIA IN BREVE) H&M ha collaborato con l’artista 3D olandese Eva Cremers per creare una collezione primaverile alla moda per bambini che incoraggi l’espressione di sé. La collezione presenta motivi affascinanti con un’estetica digitale e comprende una gamma di articoli … Read the full press release

H&M Launches Spring Collection for Kids with 3D Artist Eva Cremers

(IN BRIEF) H&M has collaborated with Dutch 3D artist Eva Cremers to create a fashion-forward spring collection for kids that encourages self-expression. The collection features charming motifs with digital aesthetics and includes a range of spring items from printed garments … Read the full press release

Industry Veteran Gisele Mast Takes the Reins as Awin’s New Chief Product and Technology Officer

(IN BRIEF) Awin, a global affiliate marketing network, has announced the appointment of Gisele Mast as its new Chief Product and Technology Officer. Mast will be responsible for leading the company’s global Product and Technology efforts to ensure the platform … Read the full press release

Matthias Laga, Co-founder and CEO of Casper, comments on the partnership between Casper and Franklin Junction

Matthias Laga, Co-founder and CEO of Casper, comments on the partnership between Casper and Franklin Junction

(IN BRIEF) Matthias Laga, Co-founder and CEO of Casper, is excited to partner with Franklin Junction to expand iconic American restaurant brands to the European market. He praised Franklin Junction’s expertise and their proprietary processes. Casper, a hybrid delivery and … Read the full press release

Rishi Nigam, CEO of Franklin Junction, on the partnership between Franklin Junction and Casper

Rishi Nigam, CEO of Franklin Junction, on the partnership between Franklin Junction and Casper

(IN BRIEF) Rishi Nigam, CEO of Franklin Junction, commented on a partnership with Casper, a modern-day food hall offering 100% virtual orders for takeout and delivery, to expand iconic American restaurant brands to the Benelux and France regions. The partnership … Read the full press release

Il Gruppo Viessmann porta avanti la missione di creare spazi abitativi sostenibili per le generazioni future

(NOTIZIA IN BREVE) Il Gruppo Viessmann, fornitore leader di soluzioni integrate di climatizzazione, ha registrato vendite record di 4 miliardi di euro nel 2022, nonostante la pandemia di COVID-19 e altre sfide. L’azienda ha investito la cifra record di 1 … Read the full press release

Viessmann Group Advances Mission to Create Sustainable Living Spaces for Future Generations

(IN BRIEF) Viessmann Group, a leading provider of integrated air-conditioning solutions, reported record sales of €4 billion in 2022, despite the COVID-19 pandemic and other challenges. The company invested a record €1 billion in expanding green climate solutions, including heat … Read the full press release

Franklin Junction Expands Host Kitchen® Network To Europe with Digital Food Hall Pioneer Casper

(IN BRIEF) Franklin Junction, a technology solutions provider for restaurants, has partnered with Casper, a food hall offering virtual orders for takeout and delivery, to expand American restaurant brands to Benelux and France. Franklin Junction’s Host Kitchen® model, which uses … Read the full press release

Unihertz a dévoilé un nouveau smartphone distinctif, Luna, au MWC 2023 de Barcelone

Unihertz Luna, un smartphone élégant et stylé pour illuminer votre vie (ACTUALITÉ EN BREF) Unihertz a présenté son dernier modèle de smartphone, Luna, lors du MWC 2023 de Barcelone. Le téléphone dispose d’une coque arrière en verre transparent et d’une … Read the full press release