Category Archives: Marketing

Marketing Press Releases & News distributed via EuropaWire

CFM Indosuez Launches Campaign Emphasizing the Link Between Work and Wealth Creation

(IN BRIEF) CFM Indosuez has unveiled a new campaign centered around the synergy between work and the fundamental drive to generate, safeguard, and expand wealth. Highlighting the intrinsic connection between effort and financial prosperity, CFM Indosuez acknowledges the pivotal role … Read the full press release

Exclusive: Jayda G’s Virtual DJ Gig Comes to Life in Roblox’s ‘Floating Forest’ by Telekom Electronic Beats

(IN BRIEF) TEB, a part of Deutsche Telekom’s “Summer of Joy, Youth & Freedom” campaign, has introduced “Floating Forest” in Roblox’s virtual club, Beatland, on August 28th. This innovative addition offers users a combination of gaming and music, featuring an … Read the full press release

Mercedes-Benz Communications Undergoes Key Personnel Transitions

(IN BRIEF) Mercedes-Benz announces key changes in its communications leadership team. Rob Halloway, with nearly 20 years of experience at Renault, Volkswagen, and Mercedes-Benz, will head global product, technology, and brand communications for Mercedes-Benz Cars & Vans, succeeding Katja Bott, … Read the full press release

LEGO Launches Augmented Reality Treasure Hunt with Prizes for Fans in New Membership Program

(IN BRIEF) The LEGO Group has introduced the LEGO Insiders Treasure Hunt as part of the launch of its membership program, LEGO Insiders. Using augmented reality, fans can scan LEGO bricks at home or in LEGO stores to search for … Read the full press release

Heidelberg Materials to Acquire Green Drop Rock Products, Expanding Aggregates Presence in Calgary Market

(IN BRIEF) Heidelberg Materials has entered a definitive agreement to acquire the business of Green Drop Rock Products, an independent aggregates producer in Cochrane, Alberta, Canada. The acquisition will bolster Heidelberg’s aggregates reserves in the Greater Calgary area and enhance … Read the full press release

Prime Warehouse Costs Surge Globally, Sydney Overtakes Hong Kong in Savills Report

(IN BRIEF) Total costs for prime warehousing space, including rents, service charges, and taxes, have increased by 10.1% over the 12 months leading up to June 2023, surpassing the 8% annual increase recorded between 2021 and 2022, according to Savills … Read the full press release

Deutsche Telekom Launches Affordable 5G T Tablet to Drive Digital Learning and Expand Network Accessibility

(IN BRIEF) Deutsche Telekom is intensifying its commitment to expand 5G coverage across Europe by launching the new T Tablet, priced at 1 euro when paired with a Magenta Mobile or Data plan. Without a plan, the tablet costs 219 … Read the full press release

Neste and ScanOcean Introduce Lower-Emission Marine Fuel to Swedish Market

(IN BRIEF) Neste, in collaboration with ScanOcean, has launched its Neste Marine™ 0.1 Co-processed marine fuel in the Swedish market. This lower-emission fuel, with both fossil and renewable content, aims to reduce greenhouse gas emissions in the marine sector. The … Read the full press release

Basilea Pharmaceutica Reports Strong H1 2023 Financial Results and Increases Full-Year Guidance

(IN BRIEF) Basilea Pharmaceutica Ltd, a biopharmaceutical company specializing in severe bacterial and fungal infection treatments, has announced robust financial results for the first half-year ending June 30, 2023. Their CEO, David Veitch, highlighted the company’s progress in executing their … Read the full press release

Savills Foresees Normalcy Returning to Global Industrial Investment Market by Year-End, Office Markets Showing Stabilization Signs

(IN BRIEF) Savills predicts a return to normalcy in the global industrial investment market by the end of 2023, as the interest rate cycle stabilizes and inflation cools. Despite suppressed global office investment volumes, some areas are showing signs of … Read the full press release

Coca-Cola Bottlers Japan and Accenture Partner for Data-Driven Transformation through Joint Venture

(IN BRIEF) Coca-Cola Bottlers Japan Inc. and Accenture have entered into a joint venture set to commence in January 2024. The venture is aimed at supporting Coca-Cola Bottlers Japan Group’s goal of becoming a data-driven organization with streamlined administrative and … Read the full press release

Accenture Enhances Capital Project Capabilities with Anser Advisory Acquisition

(IN BRIEF) Accenture, a global professional services company, has completed the acquisition of Anser Advisory, a management and advisory firm specializing in infrastructure projects in the United States. The acquisition strengthens Accenture’s capabilities in capital projects and allows them to … Read the full press release

Deutsche Börse’s DB1 Ventures Leads Funding Round for Block Trading Platform OptimX Markets

(IN BRIEF) Deutsche Börse’s Corporate Venture Capital arm, DB1 Ventures, has led a Seed funding round in OptimX Markets, a block trading platform based in New York. OptimX provides a venue-neutral solution for sharing and processing institutional block orders in … Read the full press release

Banijay’s MasterChef to Debut in French-Canadian Market, Cookery Competition Set to Inspire Culinary Enthusiasts in Quebec

(IN BRIEF) Banijay, a prominent media and entertainment company, announces that its popular cooking show, MasterChef, will be adapted for French-Canada. Produced by Pixcom in collaboration with Quebecor Content, the show will feature cooking enthusiasts competing against each other to … Read the full press release

Empowering Remote Diagnostics: Henkel Showcases Cutting-Edge Medical Wearables at WEARABLE TECHNOLOGIES CONFERENCE 2023 USA

(IN BRIEF) Henkel, a leading industrial and consumer goods company, announces the expansion of its portfolio for healthcare applications, focusing on medical wearables. With a strong background in adhesives and electronic materials, Henkel aims to provide innovative solutions to optimize … Read the full press release

SEAT and CUPRA Extend Partnership with Catorce/DDB as Global Creative Agency for Next Three Years

(IN BRIEF) SEAT S.A. and its brands SEAT, CUPRA, and SEAT MÓ have expanded their partnership with Catorce/DDB, a Barcelona-based creative agency. Catorce/DDB will continue as the global creative agency for the automotive company under a new three-year contract starting … Read the full press release

Lighting the Way: Škoda Introduces Striking Matrix-LED Headlight Upgrades in Scala and Kami

(IN BRIEF) Škoda Auto has released design sketches showcasing the refreshed front end and all-new headlights of the Škoda Scala compact model and Škoda Kamiq city SUV. The Scala’s reshaped headlights now extend to the grille, featuring distinctive daytime running … Read the full press release

Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

(IN BRIEF) Banijay, a prominent media and entertainment company, has rebranded its creative and marketing agency Banijay Live Artist Brand (BLAB) to Banijay Media Germany. The company will now operate under three pillars: House of Brands, House of Likes, and … Read the full press release

Digital X and DMEXCO Unite to Create Europe’s Premier Digital Hotspot

(IN BRIEF) Digital X, the world exhibition of digitalization, is set to return to Cologne on September 20 and 21, 2023. The event will feature over two million square meters of event space, five stages, and a marketplace, with more … Read the full press release

Bira 91 Teams Up with Accenture for Enterprise Reinvention and Digital Transformation

(IN BRIEF) Bira 91, an Indian premium beer company operating globally, has entered into a collaboration with Accenture to drive growth, enhance business agility, and accelerate innovation through an enterprise reinvention program. Accenture will assist Bira 91 in designing and … Read the full press release

LEGO and Warner Bros. Discovery Launch LEGO Harry Potter Gringotts Wizarding Bank Set

(IN BRIEF) The LEGO Group and Warner Bros. Discovery have unveiled the LEGO Harry Potter Gringotts Wizarding Bank set, the newest addition to the LEGO Harry Potter product range. The set features a highly detailed representation of the bank from … Read the full press release

Busworld 2023: VDL Bus & Coach Leading the Way in Sustainable Mobility Solutions

(IN BRIEF) VDL Bus & Coach will participate in Busworld 2023, Europe’s largest bus and coach trade fair, showcasing its commitment to sustainable mobility. The event will be held in Brussels from October 7 to 12, under the theme ‘Experience … Read the full press release

Neste Partners with Biofuel Express to Expand Distribution of Neste MY Renewable Diesel in Denmark

(IN BRIEF) Renewable fuel company Neste has formed a partnership with Biofuel Express to expand the distribution of Neste MY Renewable Diesel™ in Denmark. Biofuel Express will be responsible for distributing and selling the renewable diesel fuel, while Neste will … Read the full press release

Accenture Partners with smart Europe to Reinvent Car Shopping Experience with Data-Driven Direct-to-Consumer Model

(IN BRIEF) Accenture has joined forces with smart Europe to establish a data-driven, direct-to-consumer (DTC) business model in Europe, aiming to revolutionize the car shopping experience. The collaboration focuses on repositioning the smart brand and supporting the launch of its … Read the full press release

Generali Presents Women in Sailing Trophy at Barcolana to Promote Equality

(IN BRIEF) Generali, as the presenting sponsor of the Barcolana sailing event, is supporting sustainability, diversity, equity, and inclusion. The event, organized by the Barcola and Grignano Sailing Club, will include the ‘Generali Women in Sailing’ Trophy, awarded to the … Read the full press release

Renowned Driver Sébastien Loeb Teams Up with ABT CUPRA for Extreme E in Sardinia

(IN BRIEF) Renowned World Rally driver Sébastien Loeb will join ABT CUPRA for the upcoming Extreme E race in Sardinia on July 8-9, 2023. Loeb, who has an impressive track record in Extreme E and nine World Rally Championship titles, … Read the full press release

CUPRA and Wilson Renew Partnership, Introduce Wilson Bela CUPRA V2 Padel Racquet

(IN BRIEF) CUPRA and Wilson have renewed their collaboration and launched the Wilson Bela CUPRA V2 padel racquet. This partnership highlights their shared passion for Padel and features a collection that includes the racquet, bags, and t-shirts. Padel ambassador Fernando … Read the full press release

Accomplished Journalist Tom Drechsler Takes the Helm of Škoda Auto’s Communication Department

(IN BRIEF) Tom Drechsler has been appointed as the new head of the Communication department at Škoda Auto, starting from July 1. He replaces Ariane Kilian, who is temporarily stepping down due to personal reasons. Drechsler brings extensive experience, having … Read the full press release

Chr. Hansen’s MyOli™ 6’-SL HMO Receives EU Approval for Infant Formula and Follow-On Formula

(IN BRIEF) Chr. Hansen has received approval from the EU for their 6’-SL HMO, the final addition to their MyOli™ 5 HMO Mix. This authorization allows the highest use level of 6’-SL in infant formula and follow-on formula in the … Read the full press release

Volkswagen’s Electric Cars Take Center Stage in “Miraculous: Ladybug & Cat Noir, The Movie” Collaboration

(IN BRIEF) Volkswagen has partnered with ZAG and Mediawan Kids & Family for the upcoming “Miraculous: Ladybug & Cat Noir, The Movie.” The exclusive partnership will feature Volkswagen’s fully electric cars in the animated film. Characters like Ladybug and Cat … Read the full press release

Bosch Pioneers Sustainable Solutions with Electric Drives for Recreational Boats and Yachts at Salone Nautico Venezia

Bosch Showcases Cutting-Edge Electric Drive Solutions for Maritime Industry at Venice Boat Show

(IN BRIEF) Bosch has unveiled sustainable electric drives for yachts and recreational boats at the Salone Nautico Venezia (Venice boat show). The solutions aim to meet the increasing demand for eco-friendly and low-noise motorization in the maritime industry. Bosch’s electric … Read the full press release

Nettimökki by Alma Media Becomes Finland’s Most Comprehensive Cottage Rental Service

(IN BRIEF) Alma Media introduces an enhanced version of Nettimökki, its cottage rental platform, to meet the growing demand for domestic travel. The COVID-19 pandemic has led to a significant increase in Finnish cottage tourism, with many families opting for … Read the full press release

Environmental Accountability: Alma Media Implements Carbon Footprint Measurement for Digital Ads

(IN BRIEF) Finnish publisher Alma Media becomes the first in the country to offer advertisers a carbon footprint calculation for digital campaigns. The calculation will measure the greenhouse gas emissions generated by advertising on Alma Media’s ad network and report … Read the full press release

TEGO® Cycle: Evonik’s Breakthrough Additives for Energy-Efficient Plastic Recycling

(IN BRIEF) Evonik, a specialty chemicals company, has launched TEGO® Cycle, a range of additives aimed at improving the process and quality of recycled plastics. The additives save energy during mechanical recycling and enhance polymer properties, facilitating the transition to … Read the full press release

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across … Read the full press release

European Parliament Approves Draft Law to Empower Consumers and Promote Sustainable Products

(IN BRIEF) MEPs approve draft legislation to improve product labelling and durability, and combat misleading claims. The proposal aims to empower consumers in making environmentally friendly choices and encourage companies to offer more sustainable products. The legislation includes banning misleading … Read the full press release

Henkel and UPM Specialty Papers Push Boundaries of Paper Packaging with Grease-Resistant Solutions

(IN BRIEF) Henkel and UPM Specialty Papers have partnered to develop innovative coating technologies for fiber-based packaging. The collaboration aims to enhance the performance and sustainability of paper packaging by creating recyclable solutions with superior grease resistance and heat-sealability, providing … Read the full press release

ANDRITZ to Demonstrate Sustainable Wood Industry Solutions at LIGNA 2023 in Hanover

(IN BRIEF) ANDRITZ, an international technology group, will present its latest technologies and services for the wood industry at LIGNA 2023 in Hanover, Germany, from May 15 to 19. The company’s theme for the event is “Building the Future Together,” … Read the full press release

Infineon Showcases OptiMOS 7 MOSFETs at PCIM 2023 Tradeshows

(IN BRIEF) Infineon Technologies AG has launched its latest generation of power MOSFETs for automotive applications, called the OptiMOS 7 40V MOSFET family. These MOSFETs combine thin-wafer technology with innovative packaging to deliver significant performance benefits in tiny packages, making … Read the full press release