Tag Archives: GfK

GFK Healthcare study supported by Bayer polled adolescents on their attitudes toward sexuality and contraception

Not intended for U.S. and UK Media – GFK Healthcare study on ‘Youth and Contraception’ marks World Contraception Day 2017 Number of unplanned pregnancies remains high globally / Study supported by Bayer shows that adolescents want to be addressed as … Read the full press release

GfK updates its digital maps of Russia to reflect the latest regional status

GfK’s map edition for Russia is now available, with up-to-date coverage of districts, postcodes and topographic elements Bruchsal, 20-Sep-2017 — /EuropaWire/ — GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia’s … Read the full press release

GfK awarded the 2017 Innovation Prize at the 52nd Congress of German Market Research in Berlin

NUREMBERG, 22-Jun-2017 — /EuropaWire/ — GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis … Read the full press release

Proactive Sales Territory Optimization Key to Success, GfK Study Shows

Current sales management trends and practices BRUCHSAL, 10-Mar-2017 — /EuropaWire/ — GfK recently researched planning practices among German companies with outside sales forces. The resulting study demonstrates that the complexity, speed of change and diversity of tasks in sales have further … Read the full press release

eCommerce: First-ever GfK study on regional online potential for 17 product groups in Germany

First GfK study on regional online potential BRUCHSAL, 07-Oct-2016 — /EuropaWire/ — The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in … Read the full press release

GfK Consumer Climate Study: Consumer sentiment in Germany developed positively in August 2016 despite terrorism and Brexit

Findings of the GfK Consumer Climate Study for Germany for August 2016 NUREMBERG, 29-Aug-2016 — /EuropaWire/ — Consumer sentiment in Germany developed positively on the whole in August, with consumers appearing to digest the shocking Brexit news very well. The … Read the full press release

GfK Western European Technical Consumer Goods Q2 2016: market grew by 2.1 percent v Q2 2015

NUREMBERG, 29-Aug-2016 — /EuropaWire/ — In the second quarter of 2016, the Western European Technical Consumer Goods (TCG) market grew by 2.1 percent, compared to Q2 2015. There were sales value increases in the consumer electronics (CE), major domestic appliances (MDA), … Read the full press release

Ralf Klein-Bölting to succeed Dr. Arno Mahlert as new Chairman GfK

NUREMBERG, 29-Aug-2016 — /EuropaWire/ — The Supervisory Board of GfK has elected Ralf Klein-Bölting as its new Chairman in an extraordinary meeting held today. Mr. Klein-Bölting will take over office on September 13, succeeding Dr. Arno Mahlert. “I sincerely appreciate the … Read the full press release

GfK post-Brexit Consumer Confidence Barometer: there has not been a sharper drop than this for 21 years

LONDON, 13-Jul-2016 — /EuropaWire/ — In a one-off special GfK Consumer Confidence Barometer (CCB) to measure post-referendum sentiment, the core Index has fallen 8 points to -9. All of the key measures used to calculate the Index have fallen. This long-running … Read the full press release

GfK to provide radio audience measurement for Commercial Radio Malaysia

Kuala Lumpur, Malaysia, 30-Mar-2016 — /EuropaWire/ — Commercial Radio Malaysia is the association of commercial radio operators in the country. As a research partner, GfK will provide advertisers and media buyers valuable insights into the listening habits of local radio listeners. … Read the full press release

GfK reports an increase in sales by 7.1 percent in the first six months of 2015 YoY

NUREMBERG, 17-8-2015 — /EuropaWire/ — GfK achieved an increase in sales by 7.1 percent in the first six months of 2015 compared to the same period of the previous year. Adjusted operating income rose by 3.7 percent to €71.2 million. … Read the full press release

GfK unveils predictive analytics capability and real-time, on-demand access to powerful insights in the next iteration of its customer experience management solution, GfK Echo

NUERNBERG, 28-7-2015 — /EuropaWire/ — Today (27 July 2015), GfK has announced the next iteration of its customer experience management solution, GfK Echo.  Building upon existing capability, the enhanced GfK Echo now features predictive analytics capability and real-time, on-demand access … Read the full press release

GfK to integrate Mediamätning i Skandinavien multi-source data streams for traditional and online TV consumption into a single total video currency

Nuremberg, 13-5-2015 — /EuropaWire/ — MMS (Mediamätning i Skandinavien) has signed up GfK to integrate their multi-source data streams for traditional and online TV consumption into a single ‘total video currency’. MMS, which represents all leading broadcasters and advertising agencies … Read the full press release

Ben van der Werf to succeed Richard Jameson as head GfK’s Consumer Experiences business in UK

Richard Jameson leaving GfK to pursue new opportunities London, 22-4-2015 — /EuropaWire/ — Effective May 11, Ben van der Werf will head GfK’s Consumer Experiences business in the United Kingdom. In addition, he will take regional responsibility for Consumer Experiences … Read the full press release

GfK survey: 76 percent of consumers agree that brands and companies have to be environmentally responsible

• Close to two thirds feel guilty when they do something that is not environmentally friendly. • The same number claims to only buy products and services that appeal to their beliefs, values or ideals. Nuremberg, 22-4-2015 — /EuropaWire/ — … Read the full press release

GfK and travel intelligence company ForwardKeys to bundle their travel and hospitality knowledge for a more holistic view of the travel supply chain

Nuremberg, 9-3-2015 — /EuropaWire/ — Leading global market research firm GfK and provider of travel intelligence ForwardKeys announced during the ITB travel trade show in Berlin that they will bundle their travel and hospitality knowledge for a more holistic view … Read the full press release

GfK EEDL Monitor: As many as 80,000 SMEs in Germany have an immediate need for energy efficiency services

Nuremberg, 11-12-2014 — /EuropaWire/ — As many as 80,000 small and medium sized enterprises (SMEs) in Germany have an immediate need for energy efficiency services. This is one of the key findings of the recent GfK EEDL Monitor, a market potential … Read the full press release

GfK and Viacom International Media Networks won ‘Best Methodological Paper’ at the 2014 ESOMAR Congress for their joint paper called “Comedy Central Power of Laughter”

Nuremberg, 17-9-2014 — /EuropaWire/ — GfK and Viacom International Media Networks (VIMN) have won ‘Best Methodological Paper’ at the 2014 ESOMAR Congress for their joint paper called “Comedy Central Power of Laughter”. The award is given to the paper that shows … Read the full press release

GfK Verein’s study on the challenges of the nations: Unemployment leads the list of concerns in most countries surveyed

Unemployment is main concern in most of the countries Nuremberg, Germany, 20-8-2014 — /EuropaWire/ — According to a global study on the challenges of the nations, conducted by GfK Verein, unemployment leads the list of concerns with 30 percent, followed by concerns about … Read the full press release

GfK to present at dmexco 2014 in Cologne, Germany on September 10 & 11

Nuremberg, Germany, 20-8-2014 — /EuropaWire/ — GfK is making the ‘connected consumer’ the focus of its presence at dmexco 2014 (Digital Marketing Exposition & Conference), to be held in Cologne, Germany, on September 10 & 11. As well as delivering a preview of … Read the full press release

GfK and E-Commerce Europe to present opening keynote speech for the Global E-Commerce Summit in Barcelona on June 16-18

Nuremberg, Germany, 13-6-2014 — /EuropaWire/ — On 16-18 June, GfK and E-Commerce Europe will be presenting new insights on the challenges and opportunities for global e-commerce, as part of the opening keynote speech for the Global E-Commerce Summit in Barcelona. In addition, E-Commerce … Read the full press release

GfK to support commercialization and market launch of new products and services with the launch of its GfK MarketBuilder

Nuremberg, Germany, 13-6-2014 — /EuropaWire/ — GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services. Based on a new model that puts actual consumer behavior (not … Read the full press release

GfK survey: SMEs reluctant to use energy efficiency services

GfK survey analyzes market potential for energy efficiency services Nuremberg, 9-5-2014 — /EuropaWire/ — German small and medium-sized enterprises (SMEs) are still showing reluctance when it comes to using energy efficiency services (EEDL). This is attributable to the highly varied supplier … Read the full press release