(IN BRIEF) The latest GfK Consumer Climate Report reveals a gradual improvement in consumer sentiment in Germany, with slight increases in economic expectations and income optimism. However, the willingness to buy remains low despite rising income, reflecting persistent consumer uncertainty … Read the full press release
Posted in Business, Commodities, Economy, Financial, Germany, Government, Industrial, Investment, Management, Marketing, News, Retail
Tagged Consumer Climate Report, economy, Financial, Germany, GfK, investment, Nuremberg Institute for Market Decisions (NIM), Rolf Bürkl
(IN BRIEF) GfK and Minderest have collaborated to provide better, data-driven pricing in e-commerce. The partnership enables decision-makers in both retail and manufacturing to have a comprehensive overview of current market prices and recommendations for actionable price adjustments through GfK’s … Read the full press release
Posted in Business, Commodities, Germany, Marketing, News, Retail
Tagged Antonio Tomás, E-Commerce, GfK, market, Michael McLaughlin, Minderest, partnership, prices
(PRESS RELEASE) NUREMBERG, 9-Aug-2019 — /EuropaWire/ — GfK provides grocery and drugstore retailers with new AI-based solution to gain valuable intelligence on shoppers. Attribution+ allows retailers to complete and enrich loyalty card data with insights from the GfK Consumer Panel. This … Read the full press release
Posted in Artificial Intelligence (AI), Business, Germany, Marketing, News, Retail, Technology
Tagged AI, Attribution+, CRM, Dr. Marc Knuff, drugstore, GfK, GfK Consumer Panel, Grocery, loyalty card data, retailers, SO1, socio-demographic information
(PRESS RELEASE) NUREMBERG, 22-Feb-2019 — /EuropaWire/ — New study released today by Gfk has seen 44 percent share of smartphones, mobile phones and wearables in the $1.2 trillion technical consumer goods (TCG) market. The report is released on the occasion of … Read the full press release
Posted in Electronics & Machinery, Germany, Marketing, News, Retail, Spain, Technology, Telecom
Tagged #MWC19, Bangladesh, Cambodia, CHINA, GfK, INDIA, Indonesia, Malaysia, market forecasts, market research, mobile phones, Mobile World Congress, Myanmar, PHILIPPINES, POS tracking, SIM-enabled smartwatches, smartphones, technical consumer goods, THAILAND, Vietnam, wearables
Not intended for U.S. and UK Media – GFK Healthcare study on ‘Youth and Contraception’ marks World Contraception Day 2017 Number of unplanned pregnancies remains high globally / Study supported by Bayer shows that adolescents want to be addressed as … Read the full press release
Posted in Germany, Healthcare, Pharma & Biotech, Society
Tagged adolescents, Bayer, contraception, Dr Michael Devoy, GfK, Healthcare study, sexuality
GfK’s map edition for Russia is now available, with up-to-date coverage of districts, postcodes and topographic elements Bruchsal, 20-Sep-2017 — /EuropaWire/ — GfK recently updated its digital maps of Russia. The maps offer up-to-date coverage of the boundaries of Russia’s … Read the full press release
Posted in Germany, Management, Marketing, Russia
Tagged digital maps of Russia, GfK, Klaus Dittmann
NUREMBERG, 22-Jun-2017 — /EuropaWire/ — GfK has won the 2017 Innovation Prize awarded by Association of German Market and Social Researchers (BVM). The award recognizes GfK’s innovative approach that allows new product and service concepts to be tested using an analysis … Read the full press release
Current sales management trends and practices BRUCHSAL, 10-Mar-2017 — /EuropaWire/ — GfK recently researched planning practices among German companies with outside sales forces. The resulting study demonstrates that the complexity, speed of change and diversity of tasks in sales have further … Read the full press release
Posted in Business, Germany, Management
Tagged GfK, optimizations, Patrick de la Chaux, Proactive Sales Territory Optimization
First GfK study on regional online potential BRUCHSAL, 07-Oct-2016 — /EuropaWire/ — The distribution of online potential for product groups such as food, clothing, consumer electronics and DIY items differs substantially from region to region. Today GfK published its findings in … Read the full press release
Posted in Germany, Internet & Online, Marketing, Retail
Tagged eCommerce, GfK, online potential, Simone Baecker-Neuchl
Findings of the GfK Consumer Climate Study for Germany for August 2016 NUREMBERG, 29-Aug-2016 — /EuropaWire/ — Consumer sentiment in Germany developed positively on the whole in August, with consumers appearing to digest the shocking Brexit news very well. The … Read the full press release
Posted in Economy, Germany, Marketing, Society
Tagged Brexit, Consumer Climate Study, Consumer sentiment in Germany, GfK, Terrorism
NUREMBERG, 29-Aug-2016 — /EuropaWire/ — In the second quarter of 2016, the Western European Technical Consumer Goods (TCG) market grew by 2.1 percent, compared to Q2 2015. There were sales value increases in the consumer electronics (CE), major domestic appliances (MDA), … Read the full press release
Posted in Business, Electronics & Machinery, Germany, Marketing
NUREMBERG, 29-Aug-2016 — /EuropaWire/ — The Supervisory Board of GfK has elected Ralf Klein-Bölting as its new Chairman in an extraordinary meeting held today. Mr. Klein-Bölting will take over office on September 13, succeeding Dr. Arno Mahlert. “I sincerely appreciate the … Read the full press release
Posted in Germany, Management, Marketing
Tagged Dr. Arno Mahlert, GfK, Ralf Klein-Bölting
LONDON, 13-Jul-2016 — /EuropaWire/ — In a one-off special GfK Consumer Confidence Barometer (CCB) to measure post-referendum sentiment, the core Index has fallen 8 points to -9. All of the key measures used to calculate the Index have fallen. This long-running … Read the full press release
Posted in Economy, Germany, Marketing, Politics, Society, United Kingdom
Tagged Consumer Confidence Barometer, GfK, post-Brexit
Kuala Lumpur, Malaysia, 30-Mar-2016 — /EuropaWire/ — Commercial Radio Malaysia is the association of commercial radio operators in the country. As a research partner, GfK will provide advertisers and media buyers valuable insights into the listening habits of local radio listeners. … Read the full press release
Posted in Germany, Marketing, Media
Tagged Commercial Radio Malaysia, GfK, radio audience measurement
NUREMBERG, 17-8-2015 — /EuropaWire/ — GfK achieved an increase in sales by 7.1 percent in the first six months of 2015 compared to the same period of the previous year. Adjusted operating income rose by 3.7 percent to €71.2 million. … Read the full press release
Posted in Business, Germany, Management, Marketing
Tagged GfK, market research experts
NUERNBERG, 28-7-2015 — /EuropaWire/ — Today (27 July 2015), GfK has announced the next iteration of its customer experience management solution, GfK Echo. Building upon existing capability, the enhanced GfK Echo now features predictive analytics capability and real-time, on-demand access … Read the full press release
Posted in Germany, Management, Technology
Tagged customer experience management solution, Dan Zuckerman, GfK, GfK Echo
Nuremberg, 13-5-2015 — /EuropaWire/ — MMS (Mediamätning i Skandinavien) has signed up GfK to integrate their multi-source data streams for traditional and online TV consumption into a single ‘total video currency’. MMS, which represents all leading broadcasters and advertising agencies … Read the full press release
Posted in Business, Germany, Management, Marketing
Tagged GfK, Magnus Anshelm, Mediamätning i Skandinavien, MMS, multi-source data streams, Stefan Raum, video currency
Richard Jameson leaving GfK to pursue new opportunities London, 22-4-2015 — /EuropaWire/ — Effective May 11, Ben van der Werf will head GfK’s Consumer Experiences business in the United Kingdom. In addition, he will take regional responsibility for Consumer Experiences … Read the full press release
Posted in Business, Management, Marketing, United Kingdom
Tagged Ben van der Werf, Debbie Pruent, GfK, Richard Jameson
• Close to two thirds feel guilty when they do something that is not environmentally friendly. • The same number claims to only buy products and services that appeal to their beliefs, values or ideals. Nuremberg, 22-4-2015 — /EuropaWire/ — … Read the full press release
Posted in Business, Environment, Germany, Marketing, Society
Tagged environmentally responsible, GfK
Nuremberg, 9-3-2015 — /EuropaWire/ — Leading global market research firm GfK and provider of travel intelligence ForwardKeys announced during the ITB travel trade show in Berlin that they will bundle their travel and hospitality knowledge for a more holistic view … Read the full press release
Nuremberg, 11-12-2014 — /EuropaWire/ — As many as 80,000 small and medium sized enterprises (SMEs) in Germany have an immediate need for energy efficiency services. This is one of the key findings of the recent GfK EEDL Monitor, a market potential … Read the full press release
Posted in Business, Energy, Gas & Oil, European Union, Germany, Management, Small Business
Tagged GfK, GfK EEDL Monitor, SMEs in Germany
Nuremberg, 17-9-2014 — /EuropaWire/ — GfK and Viacom International Media Networks (VIMN) have won ‘Best Methodological Paper’ at the 2014 ESOMAR Congress for their joint paper called “Comedy Central Power of Laughter”. The award is given to the paper that shows … Read the full press release
Unemployment is main concern in most of the countries Nuremberg, Germany, 20-8-2014 — /EuropaWire/ — According to a global study on the challenges of the nations, conducted by GfK Verein, unemployment leads the list of concerns with 30 percent, followed by concerns about … Read the full press release
Posted in Germany, Marketing, Society
Tagged GfK, GfK Verein, Jan Saeger
Nuremberg, Germany, 20-8-2014 — /EuropaWire/ — GfK is making the ‘connected consumer’ the focus of its presence at dmexco 2014 (Digital Marketing Exposition & Conference), to be held in Cologne, Germany, on September 10 & 11. As well as delivering a preview of … Read the full press release
Posted in Business, Germany, Marketing
Tagged Björn Sprung, dmexco 2014 in Cologne, GfK, GfK Crossmedia Visualizer
Nuremberg, Germany, 13-6-2014 — /EuropaWire/ — On 16-18 June, GfK and E-Commerce Europe will be presenting new insights on the challenges and opportunities for global e-commerce, as part of the opening keynote speech for the Global E-Commerce Summit in Barcelona. In addition, E-Commerce … Read the full press release
Posted in Business, Germany, Internet & Online, Marketing, Retail
Tagged Andrew Phipps, E-Commerce Europe, GfK, Global E-Commerce Summit in Barcelona
Nuremberg, Germany, 13-6-2014 — /EuropaWire/ — GfK today announced the launch of GfK MarketBuilder, an innovation management solution that proactively drives successful commercialization and market launch of new products and services. Based on a new model that puts actual consumer behavior (not … Read the full press release
Posted in Business, Energy, Gas & Oil, Germany, Management, Marketing
Tagged GfK, GfK MarketBuilder, Marilyn Raymond
GfK survey analyzes market potential for energy efficiency services Nuremberg, 9-5-2014 — /EuropaWire/ — German small and medium-sized enterprises (SMEs) are still showing reluctance when it comes to using energy efficiency services (EEDL). This is attributable to the highly varied supplier … Read the full press release
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