Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

Landmark Partnership: Unilever Joins FIFA Women’s World Cup 2023™ as Official Personal Care Sponsor

(IN BRIEF) Unilever personal care brands, including Rexona, Dove, Lifebuoy, and Lux, have been announced as the Official Sponsors of the FIFA Women’s World Cup 2023. This partnership is a first for FIFA, as it includes personal care brands across women’s, men’s, and FIFA esports. The collaboration will run until 2027 and will also cover the FIFA World Cup 2026 and FIFAe Finals. Unilever will work with FIFA’s Women’s Development Programme to support the growth of women’s football globally by providing funding, resources, and tailored development programs. The FIFA Women’s World Cup 2023 aims to reach an estimated 2 billion people and inspire more women and girls to get involved in the sport. Unilever’s involvement will build upon their existing projects that focus on community impact, such as Rexona’s Breaking Limits program and Dove’s Self-Esteem Project. Additionally, Unilever will have the opportunity to supply 80,000 gift packs of personal care products to fans at FIFA events in the coming years.

(PRESS RELEASE) LONDON, 12-May-2023 — /EuropaWire/ — Unilever (LON: ULVR), multinational consumer goods conglomerate, announces that FIFA has revealed that Unilever personal care brands, including Rexona (known as Sure and Degree in certain regions), Dove, Lifebuoy, and Lux, will be the Official Sponsors of the highly anticipated FIFA Women’s World Cup Australia & New Zealand 2023™. This groundbreaking partnership, set to extend until 2027, will not only encompass the FIFA World Cup 2026™ but also the FIFAe Finals. It marks a significant milestone as FIFA joins forces with personal care brands across women’s, men’s, and FIFA esports for the very first time.

As part of this landmark agreement, FIFA and Unilever will collaborate closely with FIFA’s Women’s Development Programme. Launched in 2020, this visionary initiative aims to create opportunities for women and girls, fostering the continued expansion of women’s football worldwide. Unilever will provide funding, allocate resources, and extend support for tailor-made development programs, harnessing the surging interest in the women’s game.

The FIFA Women’s World Cup 2023 is set to captivate the globe as the largest standalone women’s sporting event, projected to reach a staggering audience of 2 billion people. With FIFA targeting 1.5 million attendees across 64 matches throughout the tournament, numerous opportunities will arise to inspire and engage more women and girls in the sport.

This collaboration represents an extension of Unilever brands’ ongoing efforts to make a positive impact on communities. Recent initiatives include Rexona’s “Breaking Limits” program, which provides financial assistance for community sports and helps young individuals overcome barriers to active participation. Meanwhile, the Dove Self-Esteem Project has been empowering young girls with body confidence since its inception in 2004, reaching an impressive tally of over 94 million beneficiaries thus far.

By investing at every level, from grassroots initiatives to FIFA’s premier tournaments, Unilever will have the unique opportunity to distribute a total of 80,000 gift packs comprising personal care products directly to fans at various FIFA events over the forthcoming years.

Fabian Garcia, Personal Care President at Unilever, comments: “Working with the FIFA Women’s World Cup 2023, our brands will connect with an enormous and highly engaged audience. This is a significant opportunity for them to engage a growing audience of women’s football fans, demonstrate relevance, and build brand power, while promoting gender equality in sports and supporting future generations of female athletes.”

FIFA Secretary General, Fatma Samoura, added: “Unilever has some of the world’s biggest and most impactful consumer brands, and we’re incredibly excited for them to join us on our journey to Australia and Aotearoa New Zealand. 2023 is going to be a landmark moment for women’s football, and Unilever are the ideal sponsor to help us grow the game globally – this year and beyond.”

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SOURCE: Unilever


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