Tag Archives: marketing

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT and CUPRA brands, starting from February 1, 2024. This appointment marks a natural progression in Schuwirth’s career at SEAT, where … Read the full press release

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued growth, with ten new participants, mostly small firms established within the last five years, focused on profile building and analytics. … Read the full press release

Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release

Vodafone Partners with Accenture to Optimize Shared Operations, Boost Efficiency, and Drive Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans for a strategic partnership with Accenture aimed at leveraging shared operations to enhance growth, customer service, and operational efficiency across Vodafone’s operating companies and partner markets. The collaboration will build upon Vodafone’s … Read the full press release

Accenture and TD Bank Forge Coalition with Disability:IN to Drive Disability Inclusion in Marketing and Communications

(IN BRIEF) Accenture and TD Bank have partnered to establish a cross-industry coalition comprising Chief Marketing Officers (CMOs) and Chief Communications Officers (CCOs) powered by Disability:IN. This coalition aims to accelerate disability inclusion in the marketing and communications professions by … Read the full press release

Seasoned Marketer Suresh Balaji Joins Lloyds Banking Group as CMO

(IN BRIEF) Lloyds Banking Group has appointed Suresh Balaji as its Chief Marketing Officer, effective from October 16. In his new role, Balaji will oversee the Brand, Marketing, and Experience function for the group. He will be responsible for developing … Read the full press release

Škoda Auto Set to Re-enter Kazakhstan Market with New Partner Allur Company

(IN BRIEF) Škoda Auto, the Czech car manufacturer, is making a strategic return to the Kazakhstan market by partnering with Allur Company for sales and production. They have signed a partnership agreement, and starting in early 2024, four Škoda models … Read the full press release

Sanofi’s ALTUVIIIO Granted Marketing Authorization in Japan for Hemophilia A Treatment

(IN BRIEF) The Japanese Ministry of Health, Labor, and Welfare (MHLW) has granted marketing authorization for ALTUVIIIO, a novel factor VIII replacement therapy used to control bleeding in patients with hemophilia A. ALTUVIIIO, also known as efanesoctocog alfa, stands out … Read the full press release

Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

(IN BRIEF) Banijay, a prominent media and entertainment company, has rebranded its creative and marketing agency Banijay Live Artist Brand (BLAB) to Banijay Media Germany. The company will now operate under three pillars: House of Brands, House of Likes, and … Read the full press release

CAMPAIGNS FOR HUMANITY: MARKETING AGENCY ANNOUNCES €10,000 AWARDS FOR RUSSIANS SUPPORTING UKRAINE

Digital marketing agency Renaissance3 marks one year of war in Ukraine by offering funding and technical assistance to bolster creative solutions to ongoing Russian aggression (IN BRIEF) Award-winning digital marketing agency Renaissance3 is seeking nominations for initiatives that aim to … Read the full press release

One Year Since the Invasion: New Series Highlights Everyday People Transformed by War into Heroes

Marketing agency bets on “heartbreaking, inspiring” campaign and offers €10,000 funding awards, and marketing support to galvanize fight for Ukrainian sovereignty (IN BRIEF) Digital marketing agency Renaissance3 launched a new campaign called “24 for 24” featuring 24 change makers, one … Read the full press release

Teavaro and CDP Institute Offer Free Online Course on Identity Resolution

(PRESS RELEASE) MILFORD, CT, United States, 25-Oct-2022 — /EuropaWire/ — Teavaro and the Customer Data Platform Institute today released a free, in-depth training course on Identity Resolution. The course is the first in a series planned by CDP Institute, a … Read the full press release

Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 25-Jul-2022 — /EuropaWire/ — The Customer Data Platform (CDP) industry had a strong first half in 2022 with 10% employment growth among existing vendors and eleven new companies added, according to the CDP Institute’s … Read the full press release

Tableau comparatif des pays : les caractéristiques à connaître avant de se développer à l’international

(COMMUNIQUÉ DE PRESSE) BRUSSELS, 15-Feb-2022 — /EuropaWire/ — Quelles sont les caractéristiques qui différencient un pays d’un autre ? Du pays avec le plus grand nombre de startups par habitant au pays avec le plus de micro influenceurs, Sortlist a … Read the full press release

Thierry Pflimlin to lead Marketing & Services at TotalEnergies

(PRESS RELEASE) PARIS, 14-Jan-2022 — /EuropaWire/ —TotalEnergies (EPA: TTE), one of the seven “supermajor” oil companies, has announced the appointment of Thierry Pflimlin as its new President Marketing & Services and member of the Executive Committee of TotalEnergies. Thierry Pflimlin started … Read the full press release

HRAIME Talent, a company that brings together Science, Tech, the Recruiting Art and Business Responsibility

(PRESS RELEASE) PRAGUE, 10-Aug-2021 — /EuropaWire/ — Today, the HRAIME Talent ventures launch in Europe, the Middle East, and Africa to transform the entire Internet into an employers’ recruitment platform. Leveraging advanced HR Tech and Ad Tech solutions that help … Read the full press release

Dispatch.d Offers Unique US Market Entry Services for European Impact Brands

Dispatch.d Offers Unique US Market Entry Services for European Impact Brands

(PRESS RELEASE) NEW JERSEY, United States, 30-Jul-2021 — /EuropaWire/ — Numerous European “impact brands” – or brands that have the potential to make a tremendous impact on American and other global markets – are struggling to find business entry strategies … Read the full press release

Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 28-Jul-2021 — /EuropaWire/ — Customer Data Platform (CDP) vendors grew at a record pace during the first half of 2021, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that … Read the full press release

German Brand Awards honored Deutsche Telekom’s exemplary brand management, sustainable campaigns, and outstanding marketing projects

Liquid Brand Design and Magenta Moon receive top award Consistent brand management and campaign communications seal win Further prizes for flagship store in Stuttgart, “Mehr Magenta” customer magazine, and Deutsche Telekom Stiftung’s annual report (PRESS RELEASE) BONN, 11-Jun-2021 — /EuropaWire/ … Read the full press release

Florian Reinartz to succeed Christoph Eck-Schmidt as Chief Commercial Officer Germany at Bonial

Florian Reinartz, Senior Vice President Sales and head of marketing activities at Bonial for the past two years, is to succeed Christoph Eck-Schmidt when the latter assumes the role of Bonial CEO on July 1 (PRESS RELEASE) BERLIN, 2-Jun-2021 — … Read the full press release

Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

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(PRESS RELEASE) MILFORD, CT, United States, 4-Feb-2021 — /EuropaWire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger systems, according to the CDP Institute’s latest Industry Update report. The semi-annual report found that ten of the 13 vendors … Read the full press release

Discover how business proposals almost write themselves with the use of Artificial Intelligence in a new update from Offorte.com

Discover how business proposals almost write themselves with the use of Artificial Intelligence in a new update from Offorte.com

(PRESS RELEASE) BREDA, The Netherlands, 21-Jan-2021 — /EuropaWire/ — Discover how business proposals almost write themselves with the use of Artificial Intelligence in a new update from Offorte.com. Proposal software Offorte makes it easy to create business proposals using the new … Read the full press release

Palette Life Sciences AB and Gedeon Richter Plc. Receive National Marketing Authorization in the United Kingdom for Novel Pain Relief Product, LIDBREE™

(PRESS RELEASE) SANTA BARBARA, CALIF., U.S.A. / BUDAPEST / STOCKHOLM, 5-Aug-2020 — /EuropaWire/ — Palette Life Sciences AB (‘Palette’) with Gedeon Richter Plc. (‘Richter’), today announced that as a part of a decentralised regulatory procedure including thirty European Union Economic … Read the full press release

New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EuropaWire/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from … Read the full press release

Delft University of Technology Purchases its Second WebClip2Go Video Production System

Delft University of Technology Purchases its Second WebClip2Go Video Production System

(PRESS RELEASE) VEENENDAAL, The Netherlands, 25-Mar-2020 — /EuropaWire/ — WebClip2Go is proud to announce that it is in the process of delivering and installing a second video production system at the Delft University of Technology, just six months after delivery … Read the full press release

MAHLE names new Head of Corporate Communications/Public Relations Manuela Höhne

(PRESS RELEASE) STUTTGART, 11-Mar-2020 — /EuropaWire/ — Automotive parts manufacturer, MAHLE, announces the appointment of Manuela Höhne as the new Head of Corporate Communications/Public Relations. Manuela will take up her new position on April 1, 2020 and will report to … Read the full press release

European Customer Data Platform Industry Grows Quickly Despite Limited Funding: CDP Institute

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EuropaWire/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors … Read the full press release

Infront and IBU extend partnership until 2029/30 season

(PRESS RELEASE) ZUG, 20-Feb-2020 — /EuropaWire/ — Infront extends partnership with International Biathlon Union (IBU) for further eight years. Infront will continue as the exclusive marketing partner of IBU until the 2029/30 season. The first agreement was signed in 1994 … Read the full press release

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry … Read the full press release

SEB names its first Global Creative Director

(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The newly created role will help manage the brand’s journey into the future. Mathias, a seasoned creative, has strong credentials in … Read the full press release

Il noto Brand di Prodotti Promozionali Personalizzati National Pen lancia il Nuovo Sito Italiano

Un’esperienza di navigazione tutta nuova e tante soprese per i Clienti National Pen (PRESS RELEASE) DUBLIN, 7-Oct-2019 — /EuropaWire/ — National Pen lancia il nuovo sito internet Italiano ora disponibile all’indirizzo www.pens.com/it/ che sostituirà completamente quello precedente www.penseurope.com/it/. Il cambio … Read the full press release

All occasion personalised pens produced by specialist company Camaloon

The company that keeps on expanding, both internationally and with their range of products introduces something for every budget and purpose. (PRESS RELEASE) LONDON, 21-Aug-2019 — /EuropaWire/ — For businesses that are looking to print large quantities of pens for … Read the full press release

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% … Read the full press release

Unilever named the most effective marketer by Effie for the sixth time

(PRESS RELEASE) LONDON, 19-Apr-2019 — /EuropaWire/ — Unilever named the most effective marketer globally for the third year in a row in the 2019 Effie Index. The Effie Index is one of the most prestigious global marketing effectiveness rankings, from … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist … Read the full press release

Xverify targets European Email Verification market with local data processing, Dublin office

(PRESS RELEASE) DUBLIN, 19-Mar-2019 — /EuropaWire/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

(PRESS RELEASE) BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy … Read the full press release

Premier consumer goods company Newell Brands selects WPP as its communications partner for its portfolio of brands globally

NEW YORK, USA/ LONDON, UK, 20-Dec-2018 — /EuropaWire/ — Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships. In … Read the full press release

US-amerikanischer Customer-Data-Platform-Experte David M. Raab leitet ersten gemeinsamen CDP-Workshop mit b.telligent in München

MÜNCHEN, 17-Dec-2018 — /EuropaWire/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, … Read the full press release