Tag Archives: marketing

Palette Life Sciences AB and Gedeon Richter Plc. Receive National Marketing Authorization in the United Kingdom for Novel Pain Relief Product, LIDBREE™

(PRESS RELEASE) SANTA BARBARA, CALIF., U.S.A. / BUDAPEST / STOCKHOLM, 5-Aug-2020 — /EuropaWire/ — Palette Life Sciences AB (‘Palette’) with Gedeon Richter Plc. (‘Richter’), today announced that as a part of a decentralised regulatory procedure including thirty European Union Economic … Read the full press release

New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EuropaWire/ — The Customer Data Platform industry continued to grow in the first half of 2020, but at a slower pace as cautious buyers absorbed pandemic-related budget cuts and assessed new entries from … Read the full press release

Delft University of Technology Purchases its Second WebClip2Go Video Production System

Delft University of Technology Purchases its Second WebClip2Go Video Production System

(PRESS RELEASE) VEENENDAAL, The Netherlands, 25-Mar-2020 — /EuropaWire/ — WebClip2Go is proud to announce that it is in the process of delivering and installing a second video production system at the Delft University of Technology, just six months after delivery … Read the full press release

MAHLE names new Head of Corporate Communications/Public Relations Manuela Höhne

(PRESS RELEASE) STUTTGART, 11-Mar-2020 — /EuropaWire/ — Automotive parts manufacturer, MAHLE, announces the appointment of Manuela Höhne as the new Head of Corporate Communications/Public Relations. Manuela will take up her new position on April 1, 2020 and will report to … Read the full press release

European Customer Data Platform Industry Grows Quickly Despite Limited Funding: CDP Institute

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EuropaWire/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in 2019, according to the CDP Industry in Europe 2020 report from the Customer Data Platform Institute. The number of vendors … Read the full press release

Infront and IBU extend partnership until 2029/30 season

(PRESS RELEASE) ZUG, 20-Feb-2020 — /EuropaWire/ — Infront extends partnership with International Biathlon Union (IBU) for further eight years. Infront will continue as the exclusive marketing partner of IBU until the 2029/30 season. The first agreement was signed in 1994 … Read the full press release

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

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(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as new firms entered industry during the second half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry … Read the full press release

SEB names its first Global Creative Director

(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The newly created role will help manage the brand’s journey into the future. Mathias, a seasoned creative, has strong credentials in … Read the full press release

Il noto Brand di Prodotti Promozionali Personalizzati National Pen lancia il Nuovo Sito Italiano

Un’esperienza di navigazione tutta nuova e tante soprese per i Clienti National Pen (PRESS RELEASE) DUBLIN, 7-Oct-2019 — /EuropaWire/ — National Pen lancia il nuovo sito internet Italiano ora disponibile all’indirizzo www.pens.com/it/ che sostituirà completamente quello precedente www.penseurope.com/it/. Il cambio … Read the full press release

All occasion personalised pens produced by specialist company Camaloon

The company that keeps on expanding, both internationally and with their range of products introduces something for every budget and purpose. (PRESS RELEASE) LONDON, 21-Aug-2019 — /EuropaWire/ — For businesses that are looking to print large quantities of pens for … Read the full press release

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the first half of 2019, according to the CDP Institute’s semi-annual Industry Update. The industry added nineteen vendors and raised $317 … Read the full press release

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute. The survey found that 41% … Read the full press release

Unilever named the most effective marketer by Effie for the sixth time

(PRESS RELEASE) LONDON, 19-Apr-2019 — /EuropaWire/ — Unilever named the most effective marketer globally for the third year in a row in the 2019 Effie Index. The Effie Index is one of the most prestigious global marketing effectiveness rankings, from … Read the full press release

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program to reduce the confusion plaguing the Customer Data Platform industry.  RealCDP has two components: RealCDP certification, a five point checklist … Read the full press release

Xverify targets European Email Verification market with local data processing, Dublin office

(PRESS RELEASE) DUBLIN, 19-Mar-2019 — /EuropaWire/ — Xverify, a TowerData company, is addressing the needs of European email marketers for data quality, GDPR compliance and superior support by processing data within the European Union and opening an office in Dublin. … Read the full press release

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

(PRESS RELEASE) BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy … Read the full press release

Premier consumer goods company Newell Brands selects WPP as its communications partner for its portfolio of brands globally

NEW YORK, USA/ LONDON, UK, 20-Dec-2018 — /EuropaWire/ — Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP) as its communications partner for its portfolio of brands globally following a review of some of its agency relationships. In … Read the full press release

US-amerikanischer Customer-Data-Platform-Experte David M. Raab leitet ersten gemeinsamen CDP-Workshop mit b.telligent in München

MÜNCHEN, 17-Dec-2018 — /EuropaWire/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor der Schwierigkeit, diese in einem nutzbaren Format zusammenzufassen. Zukünftig wird es vor allem darauf ankommen, die Architektur von Marketing-Automation-Systemen weiterzuentwickeln, … Read the full press release

Infront remains the exclusive marketing rights partner for all BMW IBU World Cup Biathlon events in Germany and Norway

German Ski and Norwegian Biathlon Associations extend marketing rights cooperation for all Biathlon World Cups Salzburg, Austria, 30-Nov-2018 — /EuropaWire/ — The German Ski Association (DSV) and Norwegian Biathlon Association (NSSF) have extended their cooperation with Infront ahead of time through … Read the full press release

Orkla’s corporate website named best in Norway by communications firm Comprend

The communications firm Comprend has ranked the websites of listed Norwegian companies, and Orkla.com has won first place for the fourth year in a row. OSLO, 30-Nov-2018 — /EuropaWire/ — This is an annual ranking and it is the fourth … Read the full press release

WPP: Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency

LONDON, 28-Nov-2018 — /EuropaWire/ — WPP today announced that Wunderman and J. Walter Thompson will unite to form Wunderman Thompson, a creative, data and technology agency built to inspire growth for its clients. The new organisation will be distinctively positioned as … Read the full press release

Volkswagen selects WPP as its lead creative partner in North America

LONDON, 28-Nov-2018 — /EuropaWire/ — Volkswagen has named WPP as its lead creative partner in North America following a competitive review. Responding to VW’s emphasis on expertise in technology alongside outstanding creativity, WPP put forward a cross-company and multi-disciplinary team comprising … Read the full press release

Base Element and Cognigy Announce Strategic Partnership

LONDON, 16-Nov-2018 — /EuropaWire/ — Base Element, a European digital agency, and Cognigy, a leading conversational AI platform software provider have entered to a strategic partnership agreement. This partnership will enable the design and implementation of cutting-edge conversational AI solutions for … Read the full press release

Amerikaanse Customer Data Platform authoriteit David M. Raab leidt eerste CDP Workshop in Nederland

AMSTERDAM, 15-Nov-2018 — /EuropaWire/ — Marketeers hebben vandaag de dag meer data tot hun beschikking dan ooit, maar worstelen om ze te combineren tot een bruikbare vorm. Customer Data Platform (CDP) technologie belooft dit probleem op te lossen in de … Read the full press release

Accenture acquired Stockholm-based provider of data-driven customer relationship management services Kaplan

Kaplan strengthens Accenture Interactive’s customer experience offerings and data-driven marketing capabilities in the Nordics STOCKHOLM, 14-Nov-2018 — /EuropaWire/ — Accenture (NYSE: ACN) has acquired Stockholm-based Kaplan, a provider of data-driven customer relationship management services, that transforms customer experiences through strategic, analytical, technology, … Read the full press release

UniCredit’s internal digital collaboration platform winner at Efma-Accenture Distribution & Marketing Innovation Awards 2018

The prestigious award was given in the “Workforce Experience” category MILAN, 22-Oct-2018 — /EuropaWire/ — UniCredit MarketPlace won the Silver award in the Workforce Experience category at the prestigious Efma-Accenture Distribution & Marketing Innovation Awards2018. The awards ceremony took place yesterday in Lisbon.  The MarketPlace is … Read the full press release

WPP appointed to support GSK Consumer Healthcare’s global Panadol business

LONDON, 19-Oct-2018 — /EuropaWire/ — Following a competitive pitch process, GSK Consumer Healthcare has appointed WPP to support its global Panadol business. WPP will be responsible for creating integrated creative campaigns and content across advertising, digital, shopper and expert marketing, PR … Read the full press release

Volkswagen Group appoints Holger B. Santel as head of Sales and Marketing Germany at the Volkswagen brand passenger cars

Thomas Zahn is getting ready for other assignments in the Group WOLFSBURG, 18-Sep-2018 — /EuropaWire/ — Holger B. Santel, currently Executive Vice President of SAIC Volkswagen in China, is to head Sales and Marketing Germany at the Volkswagen brand passenger … Read the full press release

80% Satisfaction Rate in Europe for Customer Data Platform Early Adopters

AMSTERDAM, 06-Sep-2018 — /EuropaWire/ — European companies that have deployed Customer Data Platforms are highly satisfied with their systems, according to a study released today by the CDP Institute Europe (CDPIE). The survey found that the CDP was delivering “significant … Read the full press release

European Customer Data Platform Vendors Lead Industry in New Direction

Philadelphia, USA, 11-Jul-2018 — /EuropaWire/ — European vendors in the soon-to-be €1 billion Customer Data Platform (CDP) industry are leading its transition to more integrated solutions, according to a study released today by the CDP Institute Europe. The first-ever study … Read the full press release