Tag Archives: LEGO

LEGO House Introduces Interactive ‘Build the Change’ Experience Promoting Sustainability Through Play

(IN BRIEF) LEGO House in Billund, Denmark, has launched a new experience in collaboration with the LEGO Group’s ‘Build the Change’ initiative, commencing the 2024 season with an innovative twist. This interactive activity, developed over a year, aims to engage … Read the full press release

LEGO Expands Braille Learning with New Languages and Playful Braille Bricks Set

(IN BRIEF) To celebrate World Braille Day, the LEGO Group is introducing three new languages to its LEGO Braille Bricks product, aimed at children aged 6 and above. Previously distributed to organizations focused on educating visually impaired children, the LEGO … Read the full press release

LEGO’s Holiday Film Encourages the Gift of Play as a Superpower

(IN BRIEF) The LEGO Group has released its holiday film as part of its Play Is Your Superpower campaign, urging people to give the superpower of play this festive season. The film features a neighborhood of kids and adults engaged … Read the full press release

LEGO Launches Augmented Reality Treasure Hunt with Prizes for Fans in New Membership Program

(IN BRIEF) The LEGO Group has introduced the LEGO Insiders Treasure Hunt as part of the launch of its membership program, LEGO Insiders. Using augmented reality, fans can scan LEGO bricks at home or in LEGO stores to search for … Read the full press release

LEGO Unveils The Insect Collection with ASMR Soundtrack of Nature-Inspired LEGO Clicks

(IN BRIEF) The LEGO Group has introduced the LEGO Ideas The Insect Collection, a set originally conceived by LEGO enthusiast José María Pérez Suero. To mark the launch, the company has collaborated with Foley artist Sanaa Kelley to create a … Read the full press release

LEGO Super Mario expands franchise with Donkey Kong-inspired world

(IN BRIEF) The LEGO Group has announced the expansion of its LEGO Super Mario franchise to include Donkey Kong, Cranky Kong, Diddy Kong, Funky Kong, and Dixie Kong for the first time ever in LEGO brick form. Four new products … Read the full press release

LEGO releases new diorama building sets for Star Wars: Return of the Jedi

(IN BRIEF) The LEGO Group has announced the release of two new diorama building sets based on scenes from Star Wars: Return of the Jedi. The sets mark the 40th anniversary of the film’s original release and feature recognizable characters … Read the full press release

LEGO launches classic Land Rover Defender set to mark 75th anniversary

(IN BRIEF) LEGO has launched a new set inspired by the classic design of the Land Rover Defender from 1983 to 2016, complete with all the accessories needed for an off-road adventure. The 2,336 piece set has been launched to … Read the full press release

Italian LEGO Fan Designer Unveils Cozy A-Frame Cabin Set for LEGO® Ideas Line

(PRESS RELEASE) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, a Danish privately held toy production company founded in 1932, has announced the launch of its latest addition to the LEGO® Ideas line: the A-Frame Cabin set. Designed by Italian … Read the full press release

Il fan designer italiano di LEGO svela un accogliente set di cabine A-Frame per la linea LEGO® Ideas

(COMUNICATO STAMPA) BILLUND, 17-Jan-2023 — /EuropaWire/ — The LEGO Group, una società danese privata di produzione di giocattoli fondata nel 1932, ha annunciato il lancio della sua ultima aggiunta alla linea LEGO® Ideas: il set A-Frame Cabin. Progettato dal fan … Read the full press release

The safe social network app for children LEGO® Life named Webby Winner in the Mobile Sites and Apps: Family and Kids category

BILLUND, 03-May-2018 — /EuropaWire/ — The safe social network app for children developed by the LEGO Group has been named winner of one of the leading international awards honouring excellence on the internet. LEGO® Life, the safe social network for children … Read the full press release

Tesco trend experts announced their Christmas toy wish list

Cheshunt, UK, 19-12-2013 — /EuropaWire/ — It will be a case of old school versus new school in the battle for this year’s Christmas toy market. New versions of 90’s favourites Furby and Teksta will be up against kids’ tablets LeapPad Ultra … Read the full press release

93,307 LEGO railway elements long enough to be awarded a Guinness World Record

21-5-2013 — /europawire.eu/ — 93,307 LEGO elements. That’s what it took to build a LEGO railway long enough to be awarded a Guinness World Record for the longest plastic toy train track – precisely 4000.25 meters long. More than 80 LEGO enthusiasts … Read the full press release

The LEGO Group to become sole owner of LEGO® Education in North America as of January 1, 2014

21-5-2013 — /europawire.eu/ — Since forming the venture in 1997 Pitsco and LEGO Education have forged a strong partnership and achieved remarkable growth. The decision to acquire the business in full reflects a desire by The LEGO Group to continue to prioritize … Read the full press release