Banijay’s MasterChef to Debut in French-Canadian Market, Cookery Competition Set to Inspire Culinary Enthusiasts in Quebec

Banijay’s MasterChef to Debut in French-Canadian Market, Cookery Competition Set to Inspire Culinary Enthusiasts in Quebec

(IN BRIEF) Banijay, a prominent media and entertainment company, announces that its popular cooking show, MasterChef, will be adapted for French-Canada. Produced by Pixcom in collaboration with Quebecor Content, the show will feature cooking enthusiasts competing against each other to impress culinary judges and win a grand prize of Can$50,000 and the MasterChef trophy. MasterChef is a globally successful cookery format, broadcast in 68 markets with over 10,000 episodes aired to date. The French-Canadian version, MasterChef Quebec, is set to air on TVA in early 2024.

(PRESS RELEASE) PARIS, 8-Aug-2023 — /EuropaWire/ — Media and entertainment powerhouse Banijay announces its global cookery hit MasterChef is set for a new international adaptation in French-Canada, produced by award-winning production company Pixcom, in collaboration with Quebecor Content.

In a deal negotiated by Banijay’s global distribution arm, Banijay Rights, Canadian French-language network TVA will broadcast a first season of MasterChef Quebec in early 2024.

Produced by Pixcom in collaboration with Quebecor Content, the new version of the popular culinary competition will bring together cooking enthusiasts who’ve never worked in a restaurant, pitting them against each other as they prepare a variety of dishes to impress renowned culinary judges. The season’s winner will walk away with a Can$50,000 grand prize and the highly coveted MasterChef trophy.

MasterChef is the world’s most successful cookery television format. Now commissioned across 68 markets, the life-changing show has broadcast more than 10,000 episodes to-date and in 2021 aired its milestone 500th season globally since its reboot in 2005. Created by Franc Roddam and first launched in 1990, the show is a super brand known and enjoyed around the world.

Jane Rimer, SVP Canada, Banijay Rights, who brokered the deal with Quebecor Content, said: “To take a globally renowned show like MasterChef into French-Canada is a significant, and proud, moment for us at Banijay. We’re in no doubt that this will be an incredible launch with our partners at TVA later this year.”

Yann Paquet, Vice-president Strategy and International Business, Quebecor Content, added: “Our priority at Quebecor Content is to bring the very best programming to our Quebec audiences, from original series to the highest quality adaptations of the world’s biggest formats. The addition of MasterChef to our schedule is further proof of our commitment to excellence in broadcasting and entertainment production .”

Pixcom Owners & Executive Producers Nicola Merola and Charles Lafortune said: “What a treat to collaborate with Quebecor Content and Banijay as part of the worldwide hit MasterChef! We have no doubt that the competition will inspire cooking enthusiasts across Quebec and transform our contestants’ lives by highlighting their culinary passion.”

The MasterChef format and finished programmes are represented internationally by Banijay.

Media Contact:

Tel: +33(0)143189191

SOURCE: Banijay Group