(IN BRIEF) Mercedes-Benz launches its “Be one of many” campaign on International Women’s Day, showcasing three inspirational women from diverse backgrounds who have excelled in traditionally male-dominated fields. Aya Jaff, Dalad Kambhu, and Alexandra Straßburger share their stories of perseverance … Read the full press release
Posted in Automotive, Awards, Business, Germany, Industrial, Management, Marketing, Media, News, Society
Tagged "Be one of many" Campaign, Alexandra Straßburger, Awards, Aya Jaff, Bettina Fetzer, Dalad Kambhu, diversity, genter equality, International Women's Day, leadership, Mercedes-Benz, Sabine Kohleisen, society, women empowerment
(IN BRIEF) Mercedes-Benz has strengthened its position as the world’s most valuable luxury automobile brand, moving up to the seventh spot in the “Best Global Brands 2023” ranking. The brand’s value has increased by nine percent, highlighting its consistent transformation … Read the full press release
Posted in Automotive, Awards, Business, Environment, Germany, Industrial, Management, News, Technology
Tagged Awards, Bettina Fetzer, Mercedes-Benz Ranks, Most Valuable Global Brands 2023
(IN BRIEF) Mercedes-Benz announces key changes in its communications leadership team. Rob Halloway, with nearly 20 years of experience at Renault, Volkswagen, and Mercedes-Benz, will head global product, technology, and brand communications for Mercedes-Benz Cars & Vans, succeeding Katja Bott, … Read the full press release
Posted in Automotive, Business, Germany, Management, Marketing
Tagged appointments, Bettina Fetzer, brand communications, Briton Rob Halloway, Britta Seeger, Communications, Corporate Communications, Katja Bott, Mercedes-Benz Cars & Vans, Mercedes-Benz Communications, Ola Källenius, Personnel changes, PR, Rob Halloway, Tobias Just, Willem Spelten
(PRESS RELEASE) STUTTGART, 5-Feb-2019 — /EuropaWire/ — The market launch of the new Mercedes-Benz B-Class is going to be supported by a TV spot broadcasted on both TV and online starting from 4 February, 2019. The ad spot is also available on the B-Class … Read the full press release
Posted in Art & Culture, Automotive, Entertainment, Germany, Internet & Online, Marketing, Media, News
Tagged ad campaign, ad spot, advertising, antoni garage, Bettina Fetzer, British Indie-Pop band Catholic Action, D.A.R.Y.L., David Wilmot, For everything that comes, Hannah Edwards, Jacqueline Abrahams, Justify nothing, Lol Crowley, Mercedes-Benz B-Class, Mercedes-Benz Cars, Sam Ostrove, sports tourer, the new B-Class, TV-Spot
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