(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation capabilities. Jixie’s intelligent digital marketing platform and team will be integrated into Accenture Song, Accenture’s tech-powered creative group, to offer … Read the full press release
(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release
Posted in Business, Economy, Environment, Financial, France, Industrial, Investment, Management, Marketing, News, Technology
Tagged Accenture, Accenture Song, Accor, Content Atelier, Digital marketing, Hospitality, Martial Viudes, partnership, Stéphanie Jaffré, sustainability
(IN BRIEF) Accenture has successfully finalized its acquisition of ConcentricLife, a prominent healthcare marketing agency known for its expertise in assisting Life Sciences brands in creating optimal brand experiences throughout various stages of the health journey. This strategic acquisition underscores … Read the full press release
Posted in Business, Financial, Healthcare, Industrial, Investment, Ireland, Management, Marketing, News, Science
Tagged Accenture, Accenture Song, acquisition, ConcentricLife, Healthcare, Healthcare Marketing, partnership, sustainability, wellness
(IN BRIEF) Accenture has joined forces with smart Europe to establish a data-driven, direct-to-consumer (DTC) business model in Europe, aiming to revolutionize the car shopping experience. The collaboration focuses on repositioning the smart brand and supporting the launch of its … Read the full press release
Posted in Automotive, Business, Germany, Management, Marketing, News, Technology
Tagged Accenture, Accenture Song, Car Shopping, Christian Barth, Daniel Gonsior, Dirk Adelman, Electric car, innovative, partnership, smart Europe
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