Tag Archives: Accenture Song

Accenture Collaborates with Accor to Enhance Content Production for Personalized Guest Experiences

(IN BRIEF) Global hospitality group Accor has partnered with Accenture to boost its content production capabilities for more consistent and personalized marketing communications across its hotel brands. Accenture Song, Accenture’s tech-powered creative group, introduced the “Content Atelier,” a data-driven content … Read the full press release

Accenture Completes Acquisition of ConcentricLife to Enhance Healthcare Marketing Capabilities

(IN BRIEF) Accenture has successfully finalized its acquisition of ConcentricLife, a prominent healthcare marketing agency known for its expertise in assisting Life Sciences brands in creating optimal brand experiences throughout various stages of the health journey. This strategic acquisition underscores … Read the full press release

Accenture Partners with smart Europe to Reinvent Car Shopping Experience with Data-Driven Direct-to-Consumer Model

(IN BRIEF) Accenture has joined forces with smart Europe to establish a data-driven, direct-to-consumer (DTC) business model in Europe, aiming to revolutionize the car shopping experience. The collaboration focuses on repositioning the smart brand and supporting the launch of its … Read the full press release