Industry Veteran Gisele Mast Takes the Reins as Awin’s New Chief Product and Technology Officer

(IN BRIEF) Awin, a global affiliate marketing network, has announced the appointment of Gisele Mast as its new Chief Product and Technology Officer. Mast will be responsible for leading the company’s global Product and Technology efforts to ensure the platform and products remain at the heart of the company’s business strategy during its martech transformation. In addition, Mast will work on improving the technical ecosystem and delivering effective products for advertisers and publishers. Awin CEO Adam Ross said that bringing on new talent like Mast and prioritising product functionality and capabilities ensures the company’s place as a leader in affiliate marketing and martech. Mast, who has experience as the Chief Product Officer at Kiwi.com, brings expertise in driving technology modernisation efforts and delivering integrated product vision and strategies.

(PRESS RELEASE) BERLIN, 16-Mar-2023 — /EuropaWire/ — Awin has appointed Gisele Mast as its Chief Product and Technology Officer. A critical new hire, Gisele will be leading the company’s global Product & Technology efforts, ensuring the platform and products remain at the heart of the company’s business throughout its martech transformation. Gisele will work to achieve this while continually improving the technical ecosystem and simultaneously delivering effective products for both advertisers and publishers.

“Our industry is at a pivotal inflection point,” said Adam Ross, CEO at Awin. “After what has been a transformative past couple of years, we wanted to ensure our growth remained on a trajectory unparalleled by anyone in the industry. By bringing on talent like Gisele, and prioritising our product functionality and capabilities, we ensure our place as a leader in affiliate marketing and martech for years to come.”

Gisele joins Awin with a wealth of industry experience, having most recently served as the Chief Product Officer at Kiwi.com. Gisele has held other notable industry positions, including that of Vice President at Priceline.com, Director at Booking.com, and Director at TripAdvisor. Gisele brings industry expertise in the B2B and B2B2C digital platform space, driving technology modernisation efforts, and delivering an integrated product vision and strategies.

“Awin has proven to be an industry trailblazer over the last several years. Awin’s continual commitment to its product and platform development has positioned the global company as a leader within the affiliate and partner marketing space. It goes without saying I am thrilled to be able to join a team that places such an emphasis on their product, platform, and company offerings as a whole,” said Gisele Mast.

Gisele joins Awin’s Executive Board alongside Chief Executive Officer Adam Ross, Chief Financial Officer Virpy Richter, and Chief Customer Officer David Lloyd. She succeeds Chief Technology Officer Peter Loveday, who left the company in December 2022.

For more information, please contact uk-pr@awin.com.

About Awin

With more than twenty years of experience, the Awin platform offers a global community of people, technology and business intelligence insights. No matter what type of partner, level of service, or tools your business needs, Awin provides solutions to drive sustainable growth. Part of the Axel Springer and United Internet Groups, with ShareASale and Commission Factory, Awin’s global affiliate network is powered by 17 offices worldwide, over 1,300 employees, 270,000+ contributing publishers and 25,000 advertisers. Connecting businesses with customers around the world across the retail, telecommunications, travel and finance verticals, Awin generated £14 billion in revenue for its advertisers and 1.1 billion for its publishers in the last financial year.

Media Contact:

Jorg Keller
Head of Communications ClassifiedsMedia
Email: jorg.keller@axelspringer.de

SOURCE: Axel Springer