Florian Reinartz, Senior Vice President Sales and head of marketing activities at Bonial for the past two years, is to succeed Christoph Eck-Schmidt when the latter assumes the role of Bonial CEO on July 1
(PRESS RELEASE) BERLIN, 2-Jun-2021 — /EuropaWire/ — Leading drive-to-store marketing provider Bonial announces the promotion of Florian Reinartz (35) to the position of Chief Commercial Officer Germany as per July 1, 2021 as part of its management restructuring. Florian will join Bonial’s executive team where he will take on full responsibility for the German marketing business. He will report to Christoph Eck-Schmidt, who steps into the position of CEO at Bonial on July 1. Reinartz has been Senior Vice President Sales and head of marketing activities for Bonial Deutschland since 2019. Prior to that he held various management positions in marketing at the Handelsblatt Media Group and at Axel Springer.
Christoph Eck-Schmidt, future CEO of Bonial commented: “I am especially pleased that we have appointed Florian Reinartz from our ranks to become my highly qualified successor. He is a leadership personality who knows our products and the market inside-out. The success of Florian Reinartz and his team in the past two years has shown that the digital communication of products and services is a field with enormous potential for growth. Together with our team, we will continue to consolidate Bonial’s position as market leader and actively push the digital transformation in communicating products and services.”
Florian Reinartz, future CCO at Bonial added: “I am delighted about the trust that has been placed in me and am looking forward to the new challenges ahead. The dynamics of the past months have shown that Bonial is a strong and reliable partner for retail. As a team we will continue to build strong relationships with our business partners. And we will react to the wishes and the demands of the retail industry with a clear focus on solutions at all times in order to continue our positive corporate development.”
As part of the media and tech company Axel Springer SE, Bonial is the top drive-to store marketing partner and drives innovation in digital offer communication in Germany and France. Bonial has been connecting consumers with shops for more than 10 years, enabling retailers and brands to communicate their offers digitally, in the best possible way. Bonial is a full-service provider and offers individual marketing solutions for 1,500 well-known retailers and inspires almost 10 million users daily on its kaufDA and MeinProspekt platforms, the largest local shopping apps in Germany.
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SOURCE: Axel Springer SE