(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform deployments, according to a global member survey released today by the Customer Data Platform Institute.
The survey found that 41% of companies selling to consumers are in the process of deploying a CDP, compared with just 19% of companies selling to business. But 34% of the B2B companies plan to start deployment within the next twelve months, compared to only 19% of consumer brands.
Other survey finding suggest the change is coming just in time:
Other survey findings include:
A free copy of the complete report is available at https://lp.cdpinstitute.venntive.com/DL2066-CDPI-Industry-Survey-2019
About the Customer Data Platform Institute
The Customer Data Platform Institute educates marketers and technologists about customer data management. The Institute publishes industry news and educational materials, provides vendor comparison reports, builds directories of industry vendors and service firms, and offers Webinars, workshops, and consulting on related issues.
Customer Data Platforms are defined as “packaged software that maintains a unified, persistent customer database which is accessible to external systems.” They are the only types of packaged software specifically designed to create and share a complete view of each customer. Institute Founder and CEO David Raab named the Customer Data Platform category in 2013.
Media contact:
Susan Raab, sraab@cdpinstitute.org, 914-241-2117
(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) is bolstering micro, small, and…
(IN BRIEF) Bentley Motors introduced its new Compact Full Spectrum Driving Simulator, set to be…
(IN BRIEF) Kapsch TrafficCom AG has successfully divested assets not aligned with its strategic core…
(IN BRIEF) GTT and PipeChina Engineering Technology Innovation Co. Ltd (PipeChina Innovation) have signed a…
(IN BRIEF) Alfa Laval is part of the consortium Molten Salt Storage (MOSS), funded by…
(IN BRIEF) Rheinmetall has secured significant new orders for its plug-and-play heat pump solution, signaling…