US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

US Customer Data Platform authority David Raab
to Host First CDP Workshop in Belgium

BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it together in a usable format. Customer Data Platform (CDP) technology offers the promise to solve this problem by offering easy-to-deploy systems resulting in data unification and sharing. But marketers, technologists and executives rightly wonder: can CDP really deliver on this promise?

On January 22nd 2019, the Customer Data Platform Institute (CDPI) and partners NGDATA and Business & Decision, will host a marketing workshop intensive, “Making the Most of Customer Data Platforms,” to answer that question and provide a deep dive into this rapidly evolving martech sector, which is projected to exceed €200 million revenue in Europe by the start of the new year.

The workshop will be held at Tech.Lounge in Brussels from 10:00 to 15:00, followed by a panel debate and networking event sponsored by NGDATA and Business & Decision. The workshop will be led by David Raab, founder of the international Customer Data Platform Institute.

This workshop in Belgium is part of in a series of programs that are being hosted in Europe and UK during 2019 by the CDP Institute and its partners. The workshop is aimed at senior professionals in marketing, ecommerce, CRM and CX positions and will cover:

  • how CDP fits into the larger marketing data architecture, key benefits provided by CDPs, and an overview of the CDP industry and trends.
  • how CDP relates to business and marketing strategy, developing CDP use cases, and uncovering requirements for CDP success.
  • selecting the right CDP, including requirements definition, key differentiators, specific features to look for and running an effective selection process.
  • CDP deployment planning, including readiness checklists, overcoming organizational roadblocks, project planning, and finding the right deployment sequence.

Key takeaways include:

  • a checklist of marketing technology functions needed to benefit from CDP
  • mapping CDP use cases to CDP system requirements
  • 27 key CDP features and how to know which you need
  • toolkit of vendor selection techniques

Attendees who complete the CDPI workshop will receive a certificate of completion from the Customer Data Platform Institute. To register and to learn more about customer data platform technology and related news, visit: www.ngdata.com/company/events/.

David Raab is founder and CEO of the CDP Institute. He coined the term Customer Data Platform in 2013 and since then has been a leader in exploring and explaining how marketers can use CDPs to solve today’s most important marketing challenges.

Customer Data Platform Institute Europe
The Customer Data Platform Institute Europe educates marketers and technologists about customer data management. Activities include publications about CDP best practices, vendors, and industry news; conference presentations, workshops, and consulting. The Institute supports European CDP users directly and through a network of partners who are CDP experts.

NGDATA
NGDATA® helps brands in data-rich industries such as financial services, telecom, media/entertainment, utilities and hospitality, to capitalize on emerging opportunities in their customer data and to drive profitable customer experiences by supercharging analytics and campaign efficiency. The company’s Intelligent Customer Data Platform (CDP) puts people at the center of every business via Customer DNA, which continuously learns from customer behavior and context in real time. NGDATA partners with companies around the world, including Belfius Bank, Innogy, Bouygues Télécom and Telenet, to drive digital transformations. NGDATA is headquartered in Gent, Belgium and has offices in the United States, Europe and Asia-Pacific. For more information, please visit www.NGDATA.com.

NGDATA is a partner of the Customer Data Platform Institute.

Business & Decision
Business & Decision is a global management, strategy consulting and systems integration group solving business problems through Digital Transformation. As a leader in Digital Customer Experience and Data & Analytics, we leverage a unique combination of technical, functional and industry specialization, as well as partnerships with key software vendors, to deliver maximum-value projects and help out clients break through barriers to innovation and business transformation. Business & Decision is serving both Public & Private sector clients enabling customers to drive their business strategy and improve customer experience through effective use & insight to their customer data. Clients choose Business & Decision as their strategic Data & Analytics partner due to our expertise, core values, quality of service & our passion for delivery. For more information, please visit www.businessdecision.be.

Media contacts:

Susan Raab, susan@cdpinstitute.org, +1 914-241-2117
Anne-Marie Van Asbroeck, annemarieva@ngdata.com, +32 498 414771

Logos:

Tech.Lounge logo

NGDATA Logo

Business & Decision logo

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