marketing

SEAT S.A. Appoints Sven Schuwirth as Executive Vice-President for Sales and Marketing, Overseeing SEAT and CUPRA Brands

(IN BRIEF) SEAT S.A. has appointed Sven Schuwirth as the new Executive Vice-President for Sales and Marketing, overseeing both SEAT…

3 months ago

Customer Data Platform Industry Attracts New Participants: CDP Institute Report

(IN BRIEF) Despite challenging business conditions in the second half of 2023, the Customer Data Platform (CDP) industry saw continued…

3 months ago

Accenture Strengthens Marketing Transformation in Indonesia with Jixie Acquisition

(IN BRIEF) Accenture has announced its acquisition of Jixie, a media and marketing technology company, to enhance its marketing transformation…

4 months ago

Vodafone Partners with Accenture to Optimize Shared Operations, Boost Efficiency, and Drive Growth

(IN BRIEF) Vodafone Group Plc has unveiled plans for a strategic partnership with Accenture aimed at leveraging shared operations to…

6 months ago

Accenture and TD Bank Forge Coalition with Disability:IN to Drive Disability Inclusion in Marketing and Communications

(IN BRIEF) Accenture and TD Bank have partnered to establish a cross-industry coalition comprising Chief Marketing Officers (CMOs) and Chief…

6 months ago

Seasoned Marketer Suresh Balaji Joins Lloyds Banking Group as CMO

(IN BRIEF) Lloyds Banking Group has appointed Suresh Balaji as its Chief Marketing Officer, effective from October 16. In his…

7 months ago

Škoda Auto Set to Re-enter Kazakhstan Market with New Partner Allur Company

(IN BRIEF) Škoda Auto, the Czech car manufacturer, is making a strategic return to the Kazakhstan market by partnering with…

7 months ago

Sanofi’s ALTUVIIIO Granted Marketing Authorization in Japan for Hemophilia A Treatment

(IN BRIEF) The Japanese Ministry of Health, Labor, and Welfare (MHLW) has granted marketing authorization for ALTUVIIIO, a novel factor…

7 months ago

Banijay Unveils Rebrand of BLAB to Banijay Media Germany, Emphasizing Creative and Marketing Expertise

(IN BRIEF) Banijay, a prominent media and entertainment company, has rebranded its creative and marketing agency Banijay Live Artist Brand…

9 months ago

One Year Since the Invasion: New Series Highlights Everyday People Transformed by War into Heroes

Marketing agency bets on “heartbreaking, inspiring” campaign and offers €10,000 funding awards, and marketing support to galvanize fight for Ukrainian…

1 year ago

Teavaro and CDP Institute Offer Free Online Course on Identity Resolution

(PRESS RELEASE) MILFORD, CT, United States, 25-Oct-2022 — /EuropaWire/ — Teavaro and the Customer Data Platform Institute today released a…

2 years ago

Customer Data Platform Industry Grew Strongly in First Half of 2022: CDP Institute Report

(PRESS RELEASE) MILFORD, CT, United States, 25-Jul-2022 — /EuropaWire/ — The Customer Data Platform (CDP) industry had a strong first…

2 years ago

Tableau comparatif des pays : les caractéristiques à connaître avant de se développer à l’international

(COMMUNIQUÉ DE PRESSE) BRUSSELS, 15-Feb-2022 — /EuropaWire/ — Quelles sont les caractéristiques qui différencient un pays d’un autre ? Du…

2 years ago

Thierry Pflimlin to lead Marketing & Services at TotalEnergies

(PRESS RELEASE) PARIS, 14-Jan-2022 — /EuropaWire/ —TotalEnergies (EPA: TTE), one of the seven “supermajor” oil companies, has announced the appointment…

2 years ago

HRAIME Talent, a company that brings together Science, Tech, the Recruiting Art and Business Responsibility

(PRESS RELEASE) PRAGUE, 10-Aug-2021 — /EuropaWire/ — Today, the HRAIME Talent ventures launch in Europe, the Middle East, and Africa…

3 years ago

Dispatch.d Offers Unique US Market Entry Services for European Impact Brands

(PRESS RELEASE) NEW JERSEY, United States, 30-Jul-2021 — /EuropaWire/ — Numerous European “impact brands” – or brands that have the…

3 years ago

Customer Data Platform Industry Accelerated During Pandemic: CDP Institute Report

(PRESS RELEASE) MILFORD, CT, United States, 28-Jul-2021 — /EuropaWire/ — Customer Data Platform (CDP) vendors grew at a record pace…

3 years ago

German Brand Awards honored Deutsche Telekom’s exemplary brand management, sustainable campaigns, and outstanding marketing projects

Liquid Brand Design and Magenta Moon receive top award Consistent brand management and campaign communications seal win Further prizes for…

3 years ago

Florian Reinartz to succeed Christoph Eck-Schmidt as Chief Commercial Officer Germany at Bonial

Florian Reinartz, Senior Vice President Sales and head of marketing activities at Bonial for the past two years, is to…

3 years ago

Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report

(PRESS RELEASE) MILFORD, CT, United States, 4-Feb-2021 — /EuropaWire/ — Customer Data Platforms (CDPs) are increasingly embedded inside of larger…

3 years ago

Discover how business proposals almost write themselves with the use of Artificial Intelligence in a new update from Offorte.com

(PRESS RELEASE) BREDA, The Netherlands, 21-Jan-2021 — /EuropaWire/ — Discover how business proposals almost write themselves with the use of…

3 years ago

Palette Life Sciences AB and Gedeon Richter Plc. Receive National Marketing Authorization in the United Kingdom for Novel Pain Relief Product, LIDBREE™

(PRESS RELEASE) SANTA BARBARA, CALIF., U.S.A. / BUDAPEST / STOCKHOLM, 5-Aug-2020 — /EuropaWire/ — Palette Life Sciences AB (‘Palette’) with…

4 years ago

New Customer Data Platform Options Emerge During Pandemic Slowdown: CDP Institute Report

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 28-Jul-2020 — /EuropaWire/ — The Customer Data Platform industry continued to grow in the first…

4 years ago

Delft University of Technology Purchases its Second WebClip2Go Video Production System

(PRESS RELEASE) VEENENDAAL, The Netherlands, 25-Mar-2020 — /EuropaWire/ — WebClip2Go is proud to announce that it is in the process…

4 years ago

MAHLE names new Head of Corporate Communications/Public Relations Manuela Höhne

(PRESS RELEASE) STUTTGART, 11-Mar-2020 — /EuropaWire/ — Automotive parts manufacturer, MAHLE, announces the appointment of Manuela Höhne as the new…

4 years ago

European Customer Data Platform Industry Grows Quickly Despite Limited Funding: CDP Institute

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 9-Mar-2020 — /EuropaWire/ — Europe’s base of home-grown Customer Data Platform vendors grew rapidly in…

4 years ago

Infront and IBU extend partnership until 2029/30 season

(PRESS RELEASE) ZUG, 20-Feb-2020 — /EuropaWire/ — Infront extends partnership with International Biathlon Union (IBU) for further eight years. Infront…

4 years ago

Consolidation Looms for Fast-Growing Customer Data Platform Industry: CDP Institute Report

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 11-Feb-2020 — /EuropaWire/ — Established Customer Data Platform vendors prepared for industry consolidation even as…

4 years ago

SEB names its first Global Creative Director

(PRESS RELEASE) STOCKHOLM, Sweden, 9-Jan-2020 — /EuropaWire/ — SEB announces the appointment of Mathias Appelblad as Global Creative Director. The…

4 years ago

Il noto Brand di Prodotti Promozionali Personalizzati National Pen lancia il Nuovo Sito Italiano

Un’esperienza di navigazione tutta nuova e tante soprese per i Clienti National Pen (PRESS RELEASE) DUBLIN, 7-Oct-2019 — /EuropaWire/ —…

5 years ago

All occasion personalised pens produced by specialist company Camaloon

The company that keeps on expanding, both internationally and with their range of products introduces something for every budget and…

5 years ago

Customer Data Platform Industry Grew 71% in One Year; Will Reach $1 Billion Revenue in 2019

(PRESS RELEASE) SWARTHMORE, PA, U.S.A., 8-Aug-2019 — /EuropaWire/ — The Customer Data Platform Industry continued its rapid growth in the…

5 years ago

B2B Marketers Catching Up with Consumer Marketers in Customer Data Platform Deployment

(PRESS RELEASE) SWARTHMORE, PA, 30-May-2019 — /EuropaWire/ — Business marketers are catching up with consumer marketers in Customer Data Platform…

5 years ago

Unilever named the most effective marketer by Effie for the sixth time

(PRESS RELEASE) LONDON, 19-Apr-2019 — /EuropaWire/ — Unilever named the most effective marketer globally for the third year in a…

5 years ago

Customer Data Platform Institute Launches RealCDP to Reduce CDP Confusion

(PRESS RELEASE) SAN JOSE, CA, USA, 4-Apr-2019 — /EuropaWire/ — The Customer Data Platform Institute today launched RealCDP, a program…

5 years ago

Xverify targets European Email Verification market with local data processing, Dublin office

(PRESS RELEASE) DUBLIN, 19-Mar-2019 — /EuropaWire/ — Xverify, a TowerData company, is addressing the needs of European email marketers for…

5 years ago

US Customer Data Platform authority David Raab to Host First CDP Workshop in Belgium

(PRESS RELEASE) BRUSSELS, 21-Dec-2018 — /EuropaWire/ — Today’s marketers have more data available than ever but struggle to pull it…

5 years ago

Premier consumer goods company Newell Brands selects WPP as its communications partner for its portfolio of brands globally

NEW YORK, USA/ LONDON, UK, 20-Dec-2018 — /EuropaWire/ — Newell Brands, a premier consumer goods company, has selected WPP (NYSE: WPP)…

5 years ago

US-amerikanischer Customer-Data-Platform-Experte David M. Raab leitet ersten gemeinsamen CDP-Workshop mit b.telligent in München

MÜNCHEN, 17-Dec-2018 — /EuropaWire/ — Marketer können heutzutage auf eine wahre Flut von Daten zugreifen, stehen jedoch mehr denn je vor…

5 years ago