New Holland Returns to LAMMA 2024 with Innovative Sustainable Farm Machinery

(IN BRIEF) New Holland is set to make its return to LAMMA 2024, the UK’s leading farm machinery show, with a lineup of innovative and sustainable products. The highlight of the show will be the UK debut of New Holland’s CR11 Combine Harvester, featuring updated styling design and signature yellow color. Additionally, the New Holland T7.340 HD with PLM Intelligence, the flagship model for the T7 tractor range, will be showcased. Visitors to the New Holland stand can access a WhatsApp channel with special deals and promotions during the event, as well as updates on events, demonstrations, and product specialist interviews.

(PRESS RELEASE) LONDON, 5-Jan-2024 — /EuropaWire/ — New Holland will showcase an array of exciting new, innovative, and sustainable products at the UK’s leading farm machinery show, LAMMA 2024, taking place on January 17 and 18 at NEC in Birmingham.

The company have not participated at LAMMA since 2020 so this will be the brand’s return to the trade show as well as the occasion to introduce several brand-new products to the UK market.
The main star on the stand will be New Holland’s new CR11 Combine Harvester, which will make its UK debut after been unveiled at the Agritechnica show in Germany.
Unlike the model exposed in Hanover – a special golden edition to pay homage to the Agritechnica Innovation Gold Medal – the CR11 on display at LAMMA will feature the signature yellow color, updated to a more modern version and the brand-new styling design of the brand’s combines.

Other new products to look out for include the New Holland T7.340 HD with PLM Intelligence, the new flagship model for the New Holland T7 tractor range which extends the maximum performance of the T7 Heavy Duty line to 340hp.

On the New Holland stand show-goers will find special QR Codes to access a broadcast Whatsapp channel where the brand will communicate dedicated deals and promotions that will be active during the show days. It will also display updates on special events, demonstrations and interviews with products specialists that will animate the New Holland stand.

Service:
LAMMA 2024 – January 17 and 18
New Holland: Hall 17, Stand 400

New Holland Agriculture’s reputation is built on the success of our customers, cash crop producers, livestock farmers, contractors, vineyards, or groundscare professionals. They can count on the widest offering of innovative products and services: a full line of equipment, from tractors to harvesting, material handling equipment, complemented by tailored financial services from a specialist in agriculture. A highly professional global dealer network and New Holland’s commitment to excellence guarantees the ultimate customer experience for every customer. For more information on New Holland visit www.newholland.com

New Holland Agriculture is a brand of CNH Industrial N.V. (NYSE: CNHI /MI: CNHI) a global leader in the capital goods sector with established industrial experience, a wide range of products and a worldwide presence. More information about CNH Industrial can be found online at www.cnhindustrial.com

Media Contact:

Alice Brignani
New Holland Agriculture, PR & Sustainability, Global and EMEA
Phone: +39 347 2126801- alice.brignani@newholland.com
www.newholland.com

SOURCE: CNH Industrial N.V.