Americans Seek Financial Professionals for Holistic Guidance, Allianz Life Study Reveals
(IN BRIEF) According to the Annual Retirement Study by Allianz Life Insurance Company of North America (Allianz Life), despite facing financial challenges such as market volatility, inflation, and recurring crises, most Americans are not seeking the assistance of financial professionals to plan their retirement. The study reveals that Americans desire financial professionals who act as partners, offering both expert advice and holistic guidance tailored to their values and priorities. While 88% of Americans believe working with a financial professional would help secure their financial goals, only 44% currently do so. Millennials, although showing the steepest decline in utilization, express the highest interest in working with financial professionals. The study emphasizes that financial professionals need to adapt by offering collaboration, flexibility, and a deep understanding of clients’ values and concerns to meet the evolving needs of their clients effectively.
(PRESS RELEASE) MUNICH, 9-Dec-2023 — /EuropaWire/ — Allianz Life study finds large majority of Americans believe working with a financial professional would be beneficial, yet most do not do so. How can financial professionals close the gap?
Even as American consumers navigate a new retirement reality characterized by market volatility, inflation and recurrent financial crises, the majority of Americans are not employing the guidance of a financial professional to create their strategy, according to the Annual Retirement Study* from Allianz Life Insurance Company of North America (Allianz Life).
The study also found that Americans are looking for a financial professional who acts as a partner – not only offering professional advice, but also providing holistic guidance based on a personal understanding of their values and priorities.
The good news for financial professionals is that 88% of Americans say that working with a financial professional would help to ensure they can financially support all the things they want to do in life. There is also very high interest from those not working with a financial professional, but who are open to one, to talk to them about various financial worries, such as how to take distributions from retirement savings for their retirement income (78%), and not having enough money to do all the things they want to do in retirement (75%).
But only 44% of Americans are currently working with a financial professional. That’s trending down from 48% in 2022 and 49% in 2021. While the decline in financial professional use cuts across all generations, Millennials saw the steepest drop, falling 10 points in just one year (46% in 2022 to 36% in 2023).
Notably, more Millennials believe working with a financial professional would be helpful than other demographic groups. While 92% of millennials say working with a financial professional would help ensure that they can financially support all the things they want to do in life, 90% of Gen Xers and 81% of Boomers said the same.
What do you want to talk about?
Even among people working with a financial professional, some aren’t discussing certain important subjects, including longevity and health care costs. The reasons are various:
28% are using other resources to find solutions and 14% are worried the financial professional will just try to sell them something.
- 15% were not aware their financial professional could help them with it, 17% only talk to their financial professional about things the professional brings up, and 20% don’t meet regularly enough to talk about these things.
- 23% haven’t prioritized finding a solution, 16% feel they may be judged or are too embarrassed, and 10% say professional help is too expensive.
- “Financial professionals need to listen to what consumers are saying in this data,” says Kelly LaVigne, Vice President of Consumer Insights, Allianz Life. “In the past, playing to your strengths in terms of product selection may have been a winning strategy, but financial professionals need to be clear that they are open to collaboration and solutions outside of what they usually offer. It’s about meeting clients where they are, mentally and emotionally, and finding out what keeps them up at night.”
Consumers want collaboration, but also want to retain control
Most Americans who are currently or interested in working with a financial professional say they would prefer to collaborate on their strategy and don’t want to give up control.
- 57% say they would prefer a financial professional to propose solutions, but they are ultimately making most or all of their financial decisions
- 25% say they are more likely to work with a professional who views their relationship as a partnership or consultation, where they drive the direction of the services provided
“Even though the subject of personal financial planning may feel overwhelming to many Americans, fewer are willing to completely turn it over to someone else than might have been the case in the past,” says LaVigne. “People are looking for a true partner, first and foremost.”
That also means people want a financial professional who can go beyond just crunching the numbers – they want someone whose advice is based on a deep understanding of them as people.
Many Americans say they are more likely to work with a financial professional who is empathic and personal:
- Understanding of my beliefs/values, and is open and knowledgeable about how these may impact my finances (33%).
- Empathic towards my financial struggles and meets me where I am at financially (30%).
- Makes recommendations that reflect my actual life and desires, not some “financial ideal” (39%).
- Knows me as a person (i.e., what bothers me, my particular worries or values) (34%).
“Consumers’ desire for financial advice is as strong as it’s ever been, but financial professionals need to think more broadly about their role,” says LaVigne. “To successfully serve the next generation of clients, financial professionals need to focus on collaboration, flexibility and truly understanding their clients’ values, priorities and concerns.”
For more information on how financial professionals can respond to the new retirement reality, listen to “Rebuilding Retirement,” a new podcast series from Allianz Life.
Allianz Life conducted the 2023 Annual Retirement Study online survey in February and March 2023 with a nationally representative sample of 1,000 individuals age 25+ in the contiguous U.S. with an annual household income of $50k+ (single) / $75k+ (married/partnered) OR investable assets of $150k.
Allianz Life Insurance Company of North America does not provide financial planning services
About Allianz Life Insurance Company of North America
Allianz Life Insurance Company of North America, one of the Ethisphere World’s Most Ethical Companies®, has been keeping its promises since 1896 by helping Americans achieve their retirement income and protection goals with a variety of annuity and life insurance products. In 2022, Allianz Life provided additional value to its policyholders via distributions of more than $7.7 billion. As a leading provider of fixed index annuities, registered index-linked annuities and fixed index universal life insurance, Allianz Life is part of Allianz SE, a global leader in the financial services industry with approximately 150,000 employees in more than 70 countries. Allianz Life is a proud sponsor of Allianz Field® in St. Paul, Minnesota, home of Major League Soccer’s Minnesota United.
About Allianz
The Allianz Group is one of the world’s leading insurers and asset managers with more than 122 million* private and corporate customers in more than 70 countries. Allianz customers benefit from a broad range of personal and corporate insurance services, ranging from property, life and health insurance to assistance services to credit insurance and global business insurance. Allianz is one of the world’s largest investors, managing around 706 billion euros** on behalf of its insurance customers. Furthermore, our asset managers PIMCO and Allianz Global Investors manage about 1.7 trillion euros** of third-party assets. Thanks to our systematic integration of ecological and social criteria in our business processes and investment decisions, we are among the leaders in the insurance industry in the Dow Jones Sustainability Index. In 2022, over 159,000 employees achieved total revenues of 152.7 billion euros and an operating profit of 14.2 billion euros for the group***.
* Including non-consolidated entities with Allianz customers.
** As of September 30, 2023.
*** As reported – not adjusted to reflect the application of IFRS 9 and IFRS 17.
Media Contact:
David Kanihan
david.kanihan@allianzlife.com
(763) 765-7031
@AllianzLife
SOURCE: Allianz SE
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- 4 ways to build a more flexible supply chain
- Join the world's leading virtual CBD event for FREE
- DEEPENING STRATEGIC RELATIONSHIP BETWEEN UBC AND PIONEERING DECENTRALISED PLATFORM, MANYONE
- Mono Solutions recognizes Norwegian small business agency with best website 2021 award
- Mono Solutions and Xrysos Odigos unlock new opportunities for small businesses
- Behind the scenes of a 10,000-people online conference: creating a live-event atmosphere and leveraging cybersecurity software
- Largest Supply Chain for Face masks, FFP2, FFP3 and cloth masks
- TRANSMAR AND TRANSMETRICS SIGN DEAL FOR STATE-OF-THE-ART LOGISTICS COLLABORATION
- Amendment of Digi Communications N.V. Financial Calendar for 2021
- 4iG and Digi Communications NV’s Romanian subsidiary have entered into a term sheet with regards to a potential acquisition by 4iG of DIGI Group’s Hungarian operations
- “Building Healthy Relationships and Enhancing Gender Equality”: Young women from Cyprus, Egypt, Lebanon and Jordan come together
- Bring Ventures investit dans Crossborderit (CBIT), DDP et une solution de commerce électronique
- Bring Ventures investiert in Crossborderit (CBIT), eine DDP (geliefert verzollt) und E-Commerce Lösung
- Bring Ventures invests in Crossborderit (CBIT), DDP and ecommerce solution
- Lionspeed GP with Patrick Kolb and Lorenzo Rocco joins forces with CarCollection Motorsport in 2021
- Eurekos, ein klassenbester LMS-Anbieter, hat seine Position im renommierten Fosway 9-Grid™ für Lernsysteme verbessert
- Eurekos, en førsteklasses LMS-udbyder, har forstærket sin position på den prestigefyldte Fosway 9-Grid™ for læringssystemer
- Eurekos, ein erstklassiger LMS-Anbieter, hat seine Position auf dem renommierten Fosway 9-Grid™ für Lernsysteme weiter ausgebaut
- Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares
GreenMantra Technologies Announces Exclusive Distribution Relationship with HARKE GROUP
- Digi Communications N.V.: Announces an Amendment to the Financial Calendar for 2021
- Ideanomics Invests $13M in Italian EV Motorcycle Company, Energica
- DigiSky and Asman Technology Announce Global Reseller Agreement
- Neowintech - O Marketplace Da Sua Próxima Solução Financeira
- Neowintech - Il Marketplace per la tua prossima soluzione finanziaria
- PIONEERING DECENTRALISED SECURE MESSAGING PLATFORM MANYONE ANNOUNCES STRATEGIC RELATIONSHIP WITH UNIVERSITY COLLEGE LONDON CENTRE BLOCKCHAIN TECHNOLOGY
- Digi Communications NV announces the release of the 2020 Preliminary Financial Results
- Fraunhofer IGD develops automated robotic arm to scan cultural objects in 3D, now cooperating with Phase One
- Adapt Fast or Disappear – Choosing the Right Supplier
- Digi Communications NV announces Investors Call for the 2020 Preliminary Financial Results
- A URSAPHARM Arzneimittel e a CEBINA anunciam uma parceria com vista a reaproveitar o anti-histamínico azelastina para combater a COVID-19
- URSAPHARM Arzneimittel et CEBINA annoncent un partenariat pour reconvertir l'antihistaminique azélastine afin de lutter contre la COVID-19
- URSAPHARM Arzneimittel y CEBINA anuncian una colaboración para readaptar el antihistamínico azelastine para combatir la COVID-19
- URSAPHARM Arzneimittel and CEBINA announce partnership to repurpose the antihistamine azelastine to combat COVID-19
- ANIL UZUN Will Launch Bass Guitar Lessons Series on Youtube
- Henrik Stampe Appointed CEO for Mono Solutions
- Anna Mossberg leder Nordens största privata AI-lab i Sverige: "Utan AI riskerar svenska företag att förlora sin konkurrensfördel."
- What COVID-19 has taught us about manufacturing & the importance of a digital online marketplace
- Digi Communications N.V. announces: the Supreme Court of Hungary dismissed the Company’s appeal related to the 5G Tender procedure
- Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report
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