LONDON, 10-Feb-2017 — /EuropaWire/ — Unilever today announced a new transparency initiative to provide people with access to additional ingredient information about its home and personal care products.
The initiative goes beyond labelling requirements to provide in-depth product and ingredient information. Launching in the US and Europe, the initiative includes:
“We are committed to ensuring people have the information they need to choose the right product for them. So that is exactly what we are doing, going the extra mile beyond what is already on the label. We strongly believe that providing this transparency will help build further trust in Unilever and our brands,” said Unilever’s Chief Research and Development Officer, David Blanchard.
The transparency initiative is available via the ‘What’s in our Products’ section of Unilever websites. Today it has launched in the US, UK, Netherlands and Germany with more European countries due to come online soon.
SOURCE: Unilever
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