PARIS, 24-May-2016 — /EuropaWire/ — Safran is changing its companies’ names and its visual identity to bolster the Group’s position as a global industrial leader and accelerate its international growth.
Effective today (May 19, 2016), all Group companies will be communicating under a single brand name and logo: Safran. At the same time, Safran is launching its new brand tagline, “Powered by trust”, which reflects the confidence delivered by Safran’s people, over and above the technologies invented across the Group.
All company names now include the Safran brand name, along with a description of their business.
(* The name change will take effect following the merger of the launcher businesses of Airbus Group and Safran)
Safran is therefore taking a major step forward in its brand evolution, for the benefit of its customers, partners, shareholders and employees. The changeover will:
“Consolidating our Group under a single name is a powerful vehicle for bolstering the feeling of all of our 70,000 employees that they belong to the same global enterprise and share the same values,” said Philippe Petitcolin, Chief Executive Officer of Safran. “This change will allow us to unite our efforts and focus our investments on a single brand, to the greater benefit of all of our businesses worldwide. Our unique brand will be nurtured even more strongly in the future by the success of our companies, and our companies in turn will be nurtured by Safran’s image and renown.”
(IN BRIEF) The European Bank for Reconstruction and Development (EBRD) is bolstering micro, small, and…
(IN BRIEF) Bentley Motors introduced its new Compact Full Spectrum Driving Simulator, set to be…
(IN BRIEF) Kapsch TrafficCom AG has successfully divested assets not aligned with its strategic core…
(IN BRIEF) GTT and PipeChina Engineering Technology Innovation Co. Ltd (PipeChina Innovation) have signed a…
(IN BRIEF) Alfa Laval is part of the consortium Molten Salt Storage (MOSS), funded by…
(IN BRIEF) Rheinmetall has secured significant new orders for its plug-and-play heat pump solution, signaling…