Breakthrough inquiry by INSEAD eLab scholars reveals how mobile computing, cloud services and online collaboration tools are improving productivity – but not for everyone
Abu Dhabi, Fontainebleau (France) and Singapore — 18-2-2013 — /europawire.eu/ — INSEAD, the leading international business school, today released results of a research report in collaboration with AT&T, which shows that emerging technologies, such as cloud services, mobility and online collaboration, are dramatically improving corporate competitiveness. These findings, for the first time, offer concrete evidence of the connection between such innovation and enterprise-wide benefits.
The research team found that significant investments in new information technologies can double their likelihood of being highly competitive – from 35% to 74% – and enables firms to outperform their peers.
However, the researchers found that merely investing in new technologies is not enough to guarantee improved competitiveness. In fact, some heavy investors in technology are seeing no improvement in their competitiveness at all, and are performing the same as companies with low or no investment. The most critical factor in making technology investments succeed is for organisations to have other strong and complementary business resources in place.
The research effort was conducted by INSEAD’s eLab, a centre of academic excellence dedicated to studying the impact of digital technology and global innovation on leadership and the strategic development of organisations and countries.
‘Our findings show clearly the direct link between specific technology investments and improved organisational performance when these investments are made carefully,’ said Theodoros Evgeniou, Associate Professor of Decision Sciences and Technology management at INSEAD and academic director of eLab. ‘We have long known that some technology investments succeed and some fail, but we have never been able to pinpoint why. We are excited by this research because it provides new data that can help business leaders decide how to invest in technology.’
Global data leads to robust research insights
The INSEAD and AT&T research analysis is drawn from detailed responses from senior executives at 225 multinational companies across Europe, Asia Pacific and North America.
The data shows that, in Asia-Pacific, firms are investing a much greater percentage of their information and communications technology (ICT) budgets in new technology, and expect to grow those investments more quickly, compared to all other regions. These companies report that:
- Investment in mobility will grow from 17% three years ago to 31% two years from now (82% growth);
- Cloud will more than double from 12% to 30% (150% growth); and
- Collaboration tools will increase from 18% to 26% (44% growth).
In Europe by contrast, investment in new technologies will accelerate over the next two years also, though not as significantly as in Asia. Survey data shows that as a percentage of the total European ICT budget:
- Investment in mobility will increase from 12% three years ago to 20% two years from now (66% growth)
- Investment in cloud based services will almost double from 12% to 23% (96% growth);
- Investment in collaboration tools will rise slightly from 16% to 17%
Andrew Edison, Regional Vice President for EMEA, AT&T said: ‘Increasing productivity is one of the primary challenges facing European companies today. New technologies like cloud offer great opportunities to do this, which some high performers are demonstrating. However, simply adopting the newest technologies is not the answer, and is in fact a great risk. They must sit on top of mature, standardised platforms. Being agile and competitive doesn’t mean being the quickest, it means always being able to be quick. The secret is a mature platform and avoiding the creation of ‘infrastructure spaghetti’ in the rush to adopt the latest tools.”
Technology alone is not the answer
Indeed, the research team’s most important finding shows that when firms have strong business enablers and invest more in new technology, the probability of becoming highly competitive can double – from 35% to 74%. Conversely, when firms with weak business resources make significant investments in new technology, their likelihood of better performance does not increase at all; their investment in new technology is at great risk of being completely wasted. Professor Evgeniou said that these facts present critical insight for organisational leaders and that CEOs must ask a very simple question before adopting any new technology: Is our organisation and our digitised platform ready?
INSEAD eLab Associate Director Nils Fonstad, concurred : “Any firm that is investing in technology to enhance agility would do well to first assess the strength of their key business enablers. In the process of identifying what distinguishes high performing firms from others in terms of their investments in ICT and key business enablers, we have identified both the benefits of having strong business enablers and the risks of having weak ones.”
As a central part of the research, INSEAD eLab scholars identified the following key business enablers vital to success.
- Business involvement in technology investment and management decisions
- Access to technology-focused talent
- Access to management-focused talent, and
- Benefit of a mature digitised platform – the extent to which the technology, business process and data components of a company are standardized, shared and integrated. This is sometimes referred to as a firm’s “digital maturity”.
The research clearly shows that the most important resource by far is digital maturity. Firms that have mature digitised platforms and then invest in new technology significantly increase the organisation’s likelihood of being highly competitively agile, compared to firms with immature digitized platforms that make similar investments.
Establishing this mature platform is critical for global competition, particularly in Europe. European companies are spending less on new technology, but have the opportunity to leverage their past investments to make every new investment create optimal impact. In Asia, companies must be careful not to rush too quickly to adopt new technologies, and make sure their platforms are ready to make best use of these tools.
The research provides valuable real-world insights and comparative metrics with implication for ongoing policy innovation. In response to the findings, John Higgins, Director General of Digital Europe, a leading technology industry advocate, said: “Europe is letting its advantage in technology driven productivity erode. It is investing less, and growing that investment slower than places like Asia. European businesses must leverage their years of investment in technology to ensure their digital platforms are sufficiently mature, so they make every investment count and stay competitive in this tough environment. The technology industry is proving that it can make a serious difference to productivity, but technology must work with the rest of the business if it is to be successful.”
The INSEAD-AT&T research collaboration also provides clear messages for governments and policy makers. European policy-makers can help businesses mature their digitised platforms more rapidly by creating the right regulatory environment that facilitates the storage and flow of data in a stable, seamless and secure way. They can also help businesses define, access and foster talent to make the most of their investments in technology by coordinating industry and universities to ensure demand for key skills is clearly matched with supply.
Neelie Kroes, Vice President of the European Commission said:
“To emerge from economic crisis, companies and governments need to identify how technology can be most productive; and how it can best help Europe compete in a global race. The fact is, we need to fully understand what emerging technologies mean for performance; and how to ensure that they bring most return for your euro. At the moment, it is more important than ever to get the most out of investment: whether public or private. So we need not just to make judicious decisions about new technologies, but also to build the environment where investment has the best chance of success.”
The full report and supporting information is available at:
www.corp.att.com/bemoreproductive
To join the discussion about ICT and productivity on LinkedIn click here, or search for ‘Be More Productive’ on www.linkedin.com.
About AT&T
AT&T Inc. (NYSE:T) is a premier communications holding company and one of the most honored companies in the world. Its subsidiaries and affiliates – AT&T operating companies – are the providers of AT&T services in the United States and internationally. With a powerful array of network resources that includes the nation’s largest 4G network, AT&T is a leading provider of wireless, Wi-Fi, high speed Internet, voice and cloud-based services. A leader in mobile Internet, AT&T also offers the best wireless coverage worldwide of any U.S. carrier, offering the most wireless phones that work in the most countries. It also offers advanced TV services under the AT&T U-verse® and AT&T │DIRECTV brands. The company’s suite of IP-based business communications services is one of the most advanced in the world.
Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com/aboutus or follow our news on Twitter at @ATT, on Facebook at http://www.facebook.com/att and YouTube at http://www.youtube.com/att.
© 2013 AT&T Intellectual Property. All rights reserved. 4G not available everywhere. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.
About INSEAD, The Business School for the World
As one of the world’s leading and largest graduate business schools, INSEAD brings together people, cultures and ideas to change lives and to transform organisations. A global perspective and cultural diversity are reflected in all aspects of our research and teaching.
With campuses in Europe (France), Asia (Singapore) and Abu Dhabi, INSEAD’s business education and research spans three continents. Our 145 renowned Faculty members from 35 countries inspire more than 1,000 degree participants annually in our MBA, Executive MBA, Specialised Master’s degrees (Master in Finance, Executive Master in Consulting and Coaching for Change) and PhD programmes. In addition, more than 9,000 executives participate in INSEAD’s Executive Education programmes each year.
In addition to INSEAD’s programmes on our three campuses, INSEAD participates in academic partnerships with the Wharton School of the University of Pennsylvania (Philadelphia & San Francisco); the Kellogg School of Management at Northwestern University near Chicago, and Johns Hopkins University/SAIS in Washington DC. In Asia, INSEAD partners with Tsinghua University in Beijing. INSEAD is a founding partner in the multidisciplinary Sorbonne University created in 2012, and also partners with Fundação Dom Cabral in Brazil.
INSEAD became a pioneer of international business education with the opening of the Fontainebleau campus in Europe in 1960. In 2000, INSEAD opened our Asia campus in Singapore. And in 2007 the school began an association in the Middle East, officially opening the Abu Dhabi campus in 2010.
Around the world and over the decades, INSEAD continues to conduct cutting edge research and to innovate across all our programmes to provide business leaders with the knowledge and sensitivity to operate anywhere. These core values have enabled us to become truly “The Business School for the World.”
Contacts for press:
Europe
Sophie Badré, INSEAD Europe Campus
Tel: +33 1 60 71 2691
Email: sophie.badre@insead.edu
Julia Irrgang, Media Relations Manager
Tel +33 1 60 72 93 34
Email: julia.irrgang@insead.edu
Asia
Aileen Huang, INSEAD Asia Campus
Tel: +65 67995552
Email: aileen.huang@insead.edu
Middle East
Joe Chedid, INSEAD Abu Dhabi Campus
Tel: +971 2 651 5200
Email: joe.chedid@insead.edu
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- Digi Communications N.V. announces that two of its subsidiaries entered into two facility agreements
- Introducing Cap Expand Partners, Helping Business Leaders Break International Barriers
- Hong Kong’s Innovation and Technology Venture Fund Becomes Strategic Financial Investor of Ignatica
- Cure for prostate cancer on the horizon
- Fanpictor signs multi-year partnership with Royal Belgian Football Association
- Fanpictor unterzeichnet mehrjährige Partnerschaft mit dem Königlich Belgischen Fussballverband
- Fanpictor signe un partenariat pluriannuel avec la Royal Belgian Football Association
- Fanpictor firma una colaboración de varios años con la Real Federación Belga de Fútbol
- Fanpictor firma una partnership pluriennale con la Royal Belgian Football Association
- Fanpictor tekent meerjarige partnership met Koninklijke Belgische Voetbalbond
- Launch of the New Akenza Platform
- De zelflerende algoritme DBLG1®: eenvoudig te gebruiken voor een optimale en gepersonaliseerde behandeling van diabetes type 1
- Launch of the Anna Lindh Foundation Virtual Marathon for Dialogue!
- Digi Communications N.V. announces the exercise of stock options by the Executive Director of the Company pursuant to the decision of the Company’s general meeting of shareholders dated 30 April 2020 and in accordance with the stock option plan approved at the level of the Company in 2017
- New research unlocks long tail growth opportunity for the tech industry
- Digi Communications NV announces the availability of the instructions on the 2020 share dividend payment
- Digi Communications NV announces that conditional stock options were granted to several Directors of the Company based on the approval of the general meeting of shareholders from 18 May 2021
- Digi Communications N.V. Announces the Company’s General Shareholders Meeting resolutions adopted on 18 May 2021 approving, amongst others, the 2020 Annual Accounts
- Digi Communications N.V. (“Digi”) announces the Q1 2021 Financial results
- Digi Communications NV announces Investors Call for the Q1 2021 Financial Results
- Digi Communications N.V. announces an Amendment to the 2021 Financial Calendar
- Fastpayhotels Hits an Industry Milestone by Connecting 500 Hotels Per Day Through DerbySoft Technology
- 4 ways to build a more flexible supply chain
- Join the world's leading virtual CBD event for FREE
- DEEPENING STRATEGIC RELATIONSHIP BETWEEN UBC AND PIONEERING DECENTRALISED PLATFORM, MANYONE
- Mono Solutions recognizes Norwegian small business agency with best website 2021 award
- Mono Solutions and Xrysos Odigos unlock new opportunities for small businesses
- Behind the scenes of a 10,000-people online conference: creating a live-event atmosphere and leveraging cybersecurity software
- Largest Supply Chain for Face masks, FFP2, FFP3 and cloth masks
- TRANSMAR AND TRANSMETRICS SIGN DEAL FOR STATE-OF-THE-ART LOGISTICS COLLABORATION
- Amendment of Digi Communications N.V. Financial Calendar for 2021
- 4iG and Digi Communications NV’s Romanian subsidiary have entered into a term sheet with regards to a potential acquisition by 4iG of DIGI Group’s Hungarian operations
- “Building Healthy Relationships and Enhancing Gender Equality”: Young women from Cyprus, Egypt, Lebanon and Jordan come together
- Bring Ventures investit dans Crossborderit (CBIT), DDP et une solution de commerce électronique
- Bring Ventures investiert in Crossborderit (CBIT), eine DDP (geliefert verzollt) und E-Commerce Lösung
- Bring Ventures invests in Crossborderit (CBIT), DDP and ecommerce solution
- Lionspeed GP with Patrick Kolb and Lorenzo Rocco joins forces with CarCollection Motorsport in 2021
- Eurekos, ein klassenbester LMS-Anbieter, hat seine Position im renommierten Fosway 9-Grid™ für Lernsysteme verbessert
- Eurekos, en førsteklasses LMS-udbyder, har forstærket sin position på den prestigefyldte Fosway 9-Grid™ for læringssystemer
- Eurekos, ein erstklassiger LMS-Anbieter, hat seine Position auf dem renommierten Fosway 9-Grid™ für Lernsysteme weiter ausgebaut
- Digi Communications N.V. announces Share transaction made by an executive director of the Company with class B shares
GreenMantra Technologies Announces Exclusive Distribution Relationship with HARKE GROUP
- Digi Communications N.V.: Announces an Amendment to the Financial Calendar for 2021
- Ideanomics Invests $13M in Italian EV Motorcycle Company, Energica
- DigiSky and Asman Technology Announce Global Reseller Agreement
- Neowintech - O Marketplace Da Sua Próxima Solução Financeira
- Neowintech - Il Marketplace per la tua prossima soluzione finanziaria
- PIONEERING DECENTRALISED SECURE MESSAGING PLATFORM MANYONE ANNOUNCES STRATEGIC RELATIONSHIP WITH UNIVERSITY COLLEGE LONDON CENTRE BLOCKCHAIN TECHNOLOGY
- Digi Communications NV announces the release of the 2020 Preliminary Financial Results
- Fraunhofer IGD develops automated robotic arm to scan cultural objects in 3D, now cooperating with Phase One
- Adapt Fast or Disappear – Choosing the Right Supplier
- Digi Communications NV announces Investors Call for the 2020 Preliminary Financial Results
- A URSAPHARM Arzneimittel e a CEBINA anunciam uma parceria com vista a reaproveitar o anti-histamínico azelastina para combater a COVID-19
- URSAPHARM Arzneimittel et CEBINA annoncent un partenariat pour reconvertir l'antihistaminique azélastine afin de lutter contre la COVID-19
- URSAPHARM Arzneimittel y CEBINA anuncian una colaboración para readaptar el antihistamínico azelastine para combatir la COVID-19
- URSAPHARM Arzneimittel and CEBINA announce partnership to repurpose the antihistamine azelastine to combat COVID-19
- ANIL UZUN Will Launch Bass Guitar Lessons Series on Youtube
- Henrik Stampe Appointed CEO for Mono Solutions
- Anna Mossberg leder Nordens största privata AI-lab i Sverige: "Utan AI riskerar svenska företag att förlora sin konkurrensfördel."
- What COVID-19 has taught us about manufacturing & the importance of a digital online marketplace
- Digi Communications N.V. announces: the Supreme Court of Hungary dismissed the Company’s appeal related to the 5G Tender procedure
- Customer Data Platform Industry to Reach $1.5 Billion in 2021: CDP Institute Report
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